Public Speaking gota a February 26, 2016 Pop de> Lonnie Hardy Title: Southwind Farms Organization: Topical Order Specific Purpose: To inform the audience about of the impact small farms have within ‘our community. I. Introduction Attention Getter: Thesis: Statement of Credibility: Preview: ‘Transition: 1 Main Point #1: Example: Example: Example: Example: This morning I would like 1o talk to you about something I find near and dear to my heart. Food. Twould imagine at some time in the past each of you has had the same kinds of thoughts, am I right? Thave 58-years’ experience in the food industry. Mostly as a consumer of course, but over the past three years I have worked with local potato growers at the grass roots level, and having done so I learned there isa lot more to growing potatoes in Idaho than one would think First, one would have to know just how many potato vatieties are grown in Idaho. Second, who is making an impact in the area and why. Thid, I will show you 2 short yet in depth look at a small family business who has gone international with potato products. Finally, I will wrap the discussion up with an opportunity for you to ask questions To begin, I am quite certain most of you have never taken the time to think about where your potatoes come from. Sure you know they grow in the ground, and you know Idaho is famous for great spuds. But, really, what is the big deal? According to Rod Lake, an Agronomics professional, Idaho growers plant and produce more than forty varieties of potatoes in the region, A. Weare all fairly familiar with the spuds we see in the local grocers 1. The Premier Russet, typically grows to about 12-07, they store well and are great mashed as well as baked. 2. The Ranger Russet, is well suited for Idaho growing conditions, these potatoes are most often used for frozen products and fresh pack sales. 3. The Russet Norkotah is an early harvest potato with a darker skin and is used for early fresh pack sales. B. There are also the garden varieties grown in countless backyards around the country. The best ones for Idaho are shown in the following examples, L. Trish Cobbler is an early season potato which can be planted as soon as the ground is dryExample: Example: Transition: 1. Main Point #2: 2. The Kennebec grows well and has a superior storage capability. 3. The All Blue is a fim surprise for people expecting the typical Russet type offering C. With all these superior varieties what more could the potato industry really need? 1. This type question typically comes from those whose culinary pallets remain fixed on traditional home cooked ‘menus which include meat, potatoes, and vegetables from the garden, 2. Rod Lake went on to tell me that farmers who are willing to innovate and take a bit of a risk are secing a huge pay off. What about this all blue potato thing? How does color play into a discussion about Southwind Farms? Gourmet potatoes are creating quite the stir in culinary circles outside of more traditional states like Idaho, ‘Transition; TV. Main Point #3: ‘A. Robert Tominaga, the CEO for Southwind Farms says, “people in Idaho love their Russets and French Fries, The idea of having a blue or purple potato next to @ juicy steak just doesn’t cut it here at home. B. Southwind Farms produces potatoes for a growing market outside the state, L Shipments in the United States go out to California, Washington, Utah, Indiana, and Texas 2, Robert goes on to say that, “Internationally, we are working on opening markets in Hong Kong, and Taiwan. C. Jerry Tominaga, Vice President for the farming concern explained they put the business together on about two acres, They have pretty much doubled that each year and now work more than 60Qacres 1. The company employs between 20 and 30 people full time and balloons to around 0 during harvest. 2. Froman economic perspective Southwind Farms has a luge impact on the region. Employee wages alone equal well over $1,000,000 per year. That amount coupled with dollars spent on storage, shipping, and production and you have a small business in terms of numbers of people, but a huge business worth several million dollars per year to the greater Mini-Cassia area. \et What I would like to do now is give you a quick glimpse into who Southwind Farms really is. & This is a three-minute video which gives a great overview of Southwind ey \ Farms as well as a face-to-face look at the primary players in this great ee . compeny. > Xe‘Transition, v. Conclusion: A. Llike this video as you are given an opportunity meet three great ‘men who are innovators within a massive business, where sometimes innovation is hard to come by. B. I would like to show you just the kind of work these guys do by passing around a sct of pamphlets made available to visitors who stop by the Heyburn plant. C. Here as well are recipes and samples of the gourmet potatoes Southwind Farms offers to their clients around the world. Tn conclusion, I hope you can see just how innovative Southwind Farms is, and the impact they have within the community and the agriculture industry. There are many types of potatoes out there, produced by mega farms with faceless owners. Jerry Tominaga wanted me to tell you this, “If you can say one thing to your audience, I would ask you to say, we are a family owned and local farm, trying to provide the best we can in the most sustainable way possible.” And that my good friends is who Southwind Farms truly is,Bibliography: Lake, Rodney, Agronomist, Market Development. Personal Interview. 4 February 2016. Southwind Farms, Meet Southwind Farms. YouTube Video Recording. 2011 Tominaga, Jerry, Vice President. Personal Interview. 24 February 2016, Tominaga, Robert, President, CEO, Personal Interview. 4 February 2016, Sensory aids Fingerling Potato Samples Pamphlets Recipe Cards Meet Southwind Farms VideoRESEARCH ASSIGNMENT (70 points) s ‘Name: Lonnie Hardy General Speech Topic: Southwind Farms SPECIFIC PURPOSE: "To inform this audience of: ‘The value this nationally known company brings to the Magic Valley Region Go to the library and begin your research on your informative speech topic. Your aim is to acquire RESPONSIBLE, VARIED KNOWLEDGE of your topic. This means knowing the major features, issues, experts, significant people & events, history, latest developments, and local applications relevant to your topic. Look for facts, figures, examples, testimony, comparisons, contrasts, stories, narratives, and quotations that you can use to develop your topic and add substance to your speech. Limit internet sources to a select few (5 or less) that have credible, traceable authorship. Select at least 8 sources (including articles, books, interview subjects, ete.) that relate to your topic and purpose, Sift through these potential sources, choosing ones that will help your speech and add to your topic, and discard those that are irrelevant, outdated, unimportant, or redundant. To assist in the evaluation process, ask the questions on the next page. Remember, you may revise your purpose to better reflect new information or ideas, List the fitles, authors and the TYPES (c.g., joumnal, book, web site) of your TEN sources below: 1, Southwind Farms Fingerling Potatoes. Idaho: Southwind Farms Promotions and Media. Undated Pamphiet 2. Southwind Farms. Meet Southwind Farms. YouTube Video Recording, 2011 3. Southwind Farms. Zions Bank--Speaking On Business. Video Recording, Top Business 2014. 4, Lake, Rodney, Agronomist, Market Development. Personal Interview. 4 February 2016 5. The New Shape of Delicious. Idaho: Southwind Farms. Undated Pamphlet, 6. Simmons, Brogan, Local Grower. Personal Interview. 12 February 2016 7. Tominaga, Jerry, Vice President. Personal Interview. 24 February 2016 8, Tominaga, Robert, President, CEO. Personal Interview, 4 February 2016. Now, go to the next page and complete the five steps listed to assess the credibility of your sources and material. You only need to list the reference numbers,(1) List below the sources that are most current. This may be essential for topics where knowledge changes rapidly but unimportant for others. (Consider newspapers/interviews.) List only those here with the most recent, up-to-date material. a. Lake, Rodney, Agronomist, Market Development. Personal Interview. 4 February 2016. b. Simmons, Brogan, Local Grower. Personal Interview. 12 February 2016 ¢. Tominaga, Jerry, Vice President, Personal Interview. 24 February 2016. d. Tominaga, Robert, President, CEO. Personal Interview. 4 February 2016. (2) List here the sources that are most credible, Evaluate source reliability and objectivity. (Consider expertise, prestige, qualifications, and access to the topic.) a. Tominaga, Robert, President, CEO. Personal Interview. 4 February 2016 b. Tominaga, Jerry, Vice President. Personal Interview. 24 February 2016. ¢. Lake, Rodney, Agronomist, Market Development, Personal Interview. 4 February 2016, 4. Simmons, Brogan, Local Grower. Personal Interview. 12 February 2016 (3) List the sources that are most comprehensive (thorough). Consider relevance to the important points stated in your thesis, local applications, and recent or predicted developments. a. Tominaga, Robert, President, CEO, Personal Interview. 4 February 2016 b. Tominaga, Jerry, Vice President. Personal Interview. 24 February 2016 c. Lake, Rodney, Agronomist, Market Development, Personal Interview. 4 February 2016. 4. Southwind Farms. Zions Bank— Speaking On Business. Video Recording, Top Business 2014.(4) List sources that are most understandable, Consider the language and terminology that can best be understood by both you and your audience, a vb. (©) Wiite, Tominaga, Robert, President, CEO. Personal Interview. 4 February 2016 ‘Tominaga, Jerry, Vice President. Personal Interview. 24 February 2016. Lake, Rodney, Agronomist, Market Development. Personal Interview. 4 February 2016. Southwind Farms. Meet Southwind arms. YouTube Video Recording, 2011 Write vour new list of the FOUR overall best, most helpful sources you found in the space below. List only two intemet sources. Practice using complete, accurate APA style (see handout), including Putting the sources in alphabetical order by the authors! last names. This will 1ook like the bibliography you submit with your outline on the day of your informative speech: 1 Lake, Rodney, Agronomist, Market Development. Personal Interview. 4 February 2016 Southwind Farms, Meet Southwind Farms. YouTube leo Recording, 2011 Tominaga, Jerry, Vice President. Personal Interview. 24 February 2016. Tominaga, Robert, President, CEO. Personal Interview. 4 February 2016INFORMATIVE SPEECH EVALUATION (230 points) Name: Lonnie Hardy PRESENTATION (70 points) (Points. deducted) Topic developed in a meaningful way to the speaker and audience INTRODUCTION Speaker gained the attention and interest of the audience Core idea / purpose clear Established common ground (built an audience-speaker connection) Established credibility reviewed main points BODY Zz a Sensory aids are effective ‘Main points clear and logical, obvious organizational pattern used Sufficient details to sustain topic _ Unity created through signposts, transitions CONCLUSION Briefly reviewed main points ‘Reinforced and unified the main ideas of the speech —_ Communicated concise and planned closure SUPPORTING MATERIALS a Strong supporting evidence—citations (minimum of 3) DELIVERY Prepared for and adhered to time allowed Exhibited desire to communicate (animated, energetic, confident) ‘Grammar accurate and language appropriate and fluent (avoids excessive fillers) = ‘Notes prepared and used properly enanet Effective Eye contact Ss Effective Postur body movement'gestures, dress appropriate Effective use of vor pitch, tone, rate) Appropriate Audience TOTAL PRESENTATION POINTS EARNED (continued on next page)_ TLINE (30 POINTS) All outline headings complete and accurate Outline was neatly typed in assigned format Coordination and subordination of material is logical ae Outline Points Earned BIBLIOGRAPHY (30 POINTS) Accurate citation form (APA) Assigned number of sources cited Neatly, accurately typed RP - Bibliography Points earned 2EOTAL POINTS EARNED