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WHATSAPP MARKETING: BIG OPPORTUNITY FOR BUSINESSES

Option 0.2

Hashtag: #WhatsAppMarketing
2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

THE RISE OF WHATSAPP &


INSTANT MOBILE
MESSAGING

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WhatsApp Statistics

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Global Mobile Messaging Apps

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Growth of Instant Mobile Messaging

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Use of Twitter is Decreasing

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Growth of WhatsApp

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Why WhatsApp Became Successful?

Easy and simple to use


Replaces missed phone call
Replaces SMS
Soon will replace phone calls
Works with all mobile platforms

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2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Benefits of Using WhatsApp for Business

Speed
Opening ratio
Frequency of use
Quality of communication
Preferred channel by consumers
Allows you to send voice and video
messages

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2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Growth of WhatsApp

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WhatsApp in Society

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Growth of WhatsApp

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WhatsApp in Society

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WhatsApp and Wearable Computing

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WHATSAPP MARKETING
SUCCESS STORIES

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WhatsApp as a Marketing Platform

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Toyotas Campaign

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Hellmans Campaign

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CREATIVE WAYS OF USING


WHATSAPP FOR BUSINESS

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2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

How Small Businesses Use WhatsApp

Opening a line of communication using


WhatsApp
Create content customers can share
on WhatsApp
Strategic Use of WhatsApp groups
Using broadcast list

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2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Online Publications Use WhatsApp

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Get Wordpress PlugIn Mobile


ShareBar

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WHATSAPPS
COMPETITORS

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Global Mobile Messaging Apps

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WeChat & Telegram & Line

WeChat is the biggest competitor

Telegram offers interesting options for


B2B communication

Line and Viber are also growing

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WeChat & Brands

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About the Presenter


Renowned speaker and trainer for corporates, business
schools and universities on how to maximize exposure on
YouTube, Facebook, and how to implement Social Media
marketing strategies.
Has helped hundreds of small and medium sized companies
and entrepreneurs in over 30 countries to promote their
businesses online through social media and video marketing.

Lasse Rouhiainen
Author, Speaker &
Trainer

Has helped more than 200 people in over 10 countries


become successful Video Marketing and Social Media
managers.
Author of the bestselling books 101 Video Marketing Tips
and Strategies for Small Businesses and "Smart Social
Media Your Guide To Becoming A Highly Paid Social

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2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Connect with Lasse:

Connect with Regalix:

Twitter @Lasseweb20
LinkedIn.com/in/lasserouhiainen
Facebook.com/LasseRouhiainen
http://www.lasserouhiainen.com/

Twitter @Regalix
LinkedIn.com/in/Regalix
Facebook.com/Regalix
marketing@regalix-inc.com

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