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  • Crayola: Benjamin Kjos & Amy Laliberte

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    The document outlines a strategy to increase awareness of Crayola's Portfolio Series products among college students. The strategy involves using social media to engage students where they are online and introduce the Portfolio Series. It also involves integrating mobile platforms to allow students to stumble upon information about the products. The goal is to encourage students to share information about how they use the products and ask one another questions.

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    The document outlines a strategy to increase awareness of Crayola's Portfolio Series products among college students. The strategy involves using social media to engage students where they are online and introduce the Portfolio Series. It also involves integrating mobile platforms to allow students to stumble upon information about the products. The goal is to encourage students to share information about how they use the products and ask one another questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    147 views23 pages

    Crayola: Benjamin Kjos & Amy Laliberte

    Uploaded by

    api-27257168
    The document outlines a strategy to increase awareness of Crayola's Portfolio Series products among college students. The strategy involves using social media to engage students where they are online and introduce the Portfolio Series. It also involves integrating mobile platforms to allow students to stumble upon information about the products. The goal is to encourage students to share information about how they use the products and ask one another questions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    Crayola

    Benjamin
Kjos
&
Amy
Laliberte

    Objec6ve


    Increase
awareness
around

    the
Por>olio
Series
of

    products
among

    college
students.

    Strategy

    Use
social
media
to
meet
with

    the
user
in
the
spaces
they
already


    are.



    (We’ve
no6ced
people
who
share
online

    
are
more
inclined
to
ask
or
tell
others


    how
they
made
something
or
ask
for
help).

    Strategy


    Integrate
mobile
to
introduce
the

    Por>olio
Series.


    (Some6mes,
you
just
stumble
upon
neat

    stuff
on
your
own).

    art
doesn’t
stop.

    10%
Cheaper

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65

    110.181.165.65


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