Match

1

Campaign Marketing Toolkit Indiegogo Education
Campaign Marketing Toolkit
WheLher you're crowdfundlng for Lhe flrsL Llme or are a markeLlng veLeran, Lhls ls a greaL LoolklL Lo help
you geL Lhe word ouL abouL your campalgn.

!"##$%&'( *&'+,
osL an arLlcle on user-voLed news slLes or oLher communlLy drlven slLes, caLerlng your headllne Lo Lhe
parLlcular audlence:

! SLumble upon & Pow Lo Make lL Work for ?ou
! 8eddlL & Pow Lo Make lL Work for ?ou
! Cuora & Pow Lo Make lL Work for ?ou
! Packer news & Pow Lo Make lL Work for ?ou

*"-&./ 0+1&.
Soclal medla glves you a dlrecL and publlc channel of communlcaLlon LhaL allows you Lo fosLer a sense of
communlLy whlle sLaylng presenL ln your audlence's mlnd wlLhouL belng Loo aggresslve. lan Lo be
acLlve on soclal medla and leL your frlends and poLenLlal conLrlbuLors know so LhaL Lhey follow you.

2.-+3""4
Crowdfundlng creaLes a greaL opporLunlLy Lo sLarL bulldlng a soclal audlence for your producL. SLock
your page wlLh quallLy conLenL and posL regularly. 8e sure Lo:
! lnclude a llnk Lo your lndlegogo campalgn ln Lhe LexL of your cover phoLo.
! Ampllfy medla aLLenLlon you recelve (lncludlng feaLures by lndlegogo) by sharlng Lhe llnks.
When posLlng a llnk make sure Lo add some conLenL so LhaL people are moLlvaLed Lo cllck on Lhe
llnk. lor example, Wow, we [usL goL wrlLLen up on 1echCrunch! Check ouL Lhe llnk below!"
! CreaLe conLenL LhaL shows Lhe many uses your pro[ecL/producL has. 8e creaLlve and use lmages
and vldeos wherever posslble, whlch are much more shareable Lhan plaln LexL.
! 8e an excellenL curaLor. PlghllghL lnLeresLlng news ln your fleld LhaL perLaln Lo your pro[ecL Lo
enrlch and enLerLaln your audlence. lf you can provlde lnLeresLlng daLa relaLlng Lo your
lndusLry-buL noL abouL your producL-you'll become a more LrusLed source of lnformaLlon.
! Make sure Lo respond Lo commenLs on your posLs Lo help creaLe communlLy.
! osL quesLlons and provlde opporLunlLles for followers Lo have an lmpacL on Lhe producL Lo help
your audlence feel a parL of your pro[ecL so LhaL Lhey have a sLake ln lL.
! updaLlng regularly can be a challenge so schedule posLs ahead of Llme by uslng Lhe posL
schedullng feaLure. lan ouL a sLraLegy ahead of Llme (for lnsLance, plan a counLdown or space
ouL Lhe release of producL shoLs). Mlx scheduled conLenL wlLh llve updaLes Lo keep Lhe page
fresh.
! LxperlmenL wlLh promoLed posLs Lo draw aLLenLlon Lo your besL-performlng conLenL and brlng
your campalgn Lo a wlder audlence



Match
2

Campaign Marketing Toolkit Indiegogo Education
56&''+7
Crowdfundlng ls very popular on 1wlLLer. 8y reachlng ouL you can Lap lnLo poLenLlal fans of your
producL. WheLher you sLarL a handle for your campalgn or use your own personal one, geLLlng lnvolved
ln Lhls conversaLlon can brlng a blg boosL Lo your campalgn. Whlle many of Lhe polnLs for lacebook
apply here, Lhere are a few polnLs LhaL are 1wlLLer speclflc. 8e sure Lo lnclude a llnk Lo your lndlegogo
campalgn on your AbouL Me" secLlon, and check ouL Lhese 1wlLLer 8esL racLlces.

8"$5$3+
lf you have a varleLy of vldeos prepared, ?ou1ube ls a solld vehlcle for dlsLrlbuLlon. When uploadlng
vldeos, use keywords and lnclude a llnk Lo your lndlegogo campalgn on annoLaLlons and vldeo
descrlpLlons. 8egular posLlng can help draw vlewers and glvlgn aLLenLlon Lo oLher vldeos can draw eyes
back Lo your own. Also check ouL ?ou1ube's 8esL racLlces.

0++'$9
?ou can flnd local groups of people who share your passlon and would llke Lo hear more abouL your
campalgn Lhrough MeeLup, whlch wlll allow you Lo aLLend and plan lnformal meeLlngs. lf you haven'L
used MeeLup before, Lhls arLlcle wlll help Lo geL you sLarLed. ?ou can [oln meeLups around your Loplc,
Lhls wlll allow you Lo suggesL an evenL, whlch may allow you Lo meeL key lnfluencers and connecLlons. lf
you are plannlng on havlng many local evenLs/appearances, you can also creaLe your own MeeLup
group.