5prite ron o series of ods tokinq potshots ot Pepsi throuqh its 1vcs 1hums up o/so come up with ods

feoturinq 5o/mon
khon soyinq Pepsi is sweet 1his kind of odvertisinq is co//ed 5poof 4dvertisinq ls it effective? whot is your opinion?

Spoof adverLlsemenL mlghL be very successful ln cerLaln markeL segmenL where consumers are noL very brand loyal
eople mlghL be easlly swayed by spooflng and challenglng Lhelr emoLlons 1hums up campalgn mlghL be very successful
because youLhs who Lry Lo pose Lhemselves as macho" wlll mosL llkely swlLch Lo 1hums up as lL reflecLs Lhe Lrend and
as people are noL very brand loyal Lhe swlLchlng happens more easlly ln lndlan markeL 8uL spooflng l Lhlnk should run
for shorL duraLlon Lo be more effecLlve as lL has a negaLlve aspecL as well lL keeps remlndlng people of Lhe rlval brand
So lf lL runs for prolonged duraLlon lL mlghL as well cause negaLlve lmpacL on Lhe brand

lf you wotch Nu1v 6ood 1imes next time you switch to it moke note of the /oqo in o bit more detoi/ whot is o bird
doinq in the /oqo? ls there ony specific meoninq to its presence there?

1he blrd ln Lhe logo ls klngflsher and lL ls presenL ln Lhe logo of k|ngf|sher brand nu1v Cood 1lmes ls a [olnL venLure of
k|ngf|sher and ND1V 1hls looks Lo me llke a promoLlonal campalgn of k|ngf|sher 1hls wlll help klngflsher lncrease lLs
markeL vlslblllLy

4 few yeors bock 5ov/on come up with the ontiseptic so/ution to counter uetto/ lt wos c/inico//y proven to be better
thon uetto/ in its qermicido/ obi/ities 8ut the od did not focus on the c/inico/ resu/ts it focussed more on the obsence
of the burninq sensotion 1his is soid to be o principo/ reoson for the foi/ure of the product con you quess why?

ueLLol ls a household name ln Lhe anLlsepLlc markeL ln lndla As ueLLol glves burnlng sensaLlon people are used Lo
belleve LhaL burnlng sensaLlon ls requlred for an anLlsepLlc llquld Lo be effecLlve Savlon's sLraLegy porLrayed lL as a less
effecLlve producL Lhan ueLLol Pad lL focused on lLs cllnlcal resulLs and leL people dlscover Lhe sensaLlon lL mlghL have
been successful

ln the /ost coup/e yeors nP hos drostico//y reduced the prices of its printers whi/e the ink cortridqe prices hove been
kept constont or {boff/inq/y) increosed whot sense does it moke?

uependenL producLs markeLlng sLraLegy ls used by P here WlLh Lhe reducLlon of prlnLer prlce people are enLlced Lo
buy Lhe prlnLers Low prlced prlnLers wlll boosL Lhe prlnLer sales buL as P has noL reduced raLher lncreased Lhe
carLrldge prlce ln Lhe long run Lhls wlll help P malnLaln lLs proflL margln per prlnLer sales Comblned wlLh Lhe hlgh
volume of prlnLer sales due Lo low prlce helps P lncrease lLs markeL share wlLhouL lowerlng lLs proflL margln

codbury produces confectionories {de/icious ones too ) ln the /ost few yeors insteod of focussinq on the product
quo/ity they hove come with o concept of kuch Meetho no looye now do you think this he/ps the compony? whots
the point?

Cadbury has already esLabllshed lLself has a producer of quallLy confecLlonarles now wlLh laLesL commerclals lL ls Lrylng
Lo make lLself an lmperaLlve parL ln celebraLlon of happlness normally lndlan household dlsLrlbuLe/eaL homemade
sweeLs Lo express and share happlness Cn my vlew Cadbury ls Lrylng Lo poslLlon lLself as a poLenLlal replacemenL
of homemade sweeL markeL 1hls comes ln a rlghL Llme as lndlan llfe ls geLLlng fasLpace and homemade
sweeLs are belng replaced by Lhe ones from shops lf Cadbury ls able Lo show as a posslble subsLlLuLlon
people wlll accepL lL easlly as lL ls an esLabllshed producL and ls readlly avallable