ileia

Centre for Learning on

Sustainable Agriculture
For 25 years, ileia has been promoting the
exchange of information about small scale
farming all over the world

ileia’s main achievement has been to identify

initiatives and interesting developments
taking place at the local level – and sharing
them with a wider audience
More than just present information, we
aim to be a link that connects local
experiences to global issues,
providing a platform for sharing the
lessons
ILEIA Newsletter
 LEISA Magazine
 Farming Matters

20,000 subscribers
150 countries
Why sustainable agriculture?
• Climate change, emission of GHGs
• IAALD: “Business as usual is not an option”

More important
• Not enough food for all
• Rural poverty
• Degraded ecosystems
Target group

• Policy makers
• Researchers
• Field practitioners
• Educators
• Farmers
Need to include: young consumers
• A growing sector of the population
• A powerful group
• But one with weaker contacts with
agriculture
What does this group think about…

• The need to produce food for 6 billion

persons?
• The relationship with climate change?
• “Food miles”? Organic products?
• Fair Trade?
• Are these opinions different to those of
the known “conceptual leaders”?
• Are there other “leaders” which young
people follow?
What to consider?

• The context (economic crisis, political

process)
• An “enabling environment” (laws,
subsidies, regulation)
• The medium / tools for reaching this
target group
• What to add to our magazine?

• What other tools to use?