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  • Slow Food Movement Team 2

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    Marta De Vivo Oton
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    The Slow Food Movement was founded in Italy in 1986 to promote good, clean, and fair food. It now has over 100,000 members across 150 countries. Key elements include preserving traditional cuisine and local farming, encouraging biodiversity. Challenges include an increasingly fast-paced world where quality food is seen as niche. Leaders address this through international festivals and new partnerships to make ideals more accessible. The movement enjoys some popularity but also faces criticism and funding shortages.

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    case study on Slow Food movement

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    The Slow Food Movement was founded in Italy in 1986 to promote good, clean, and fair food. It now has over 100,000 members across 150 countries. Key elements include preserving traditional cuisine and local farming, encouraging biodiversity. Challenges include an increasingly fast-paced world where quality food is seen as niche. Leaders address this through international festivals and new partnerships to make ideals more accessible. The movement enjoys some popularity but also faces criticism and funding shortages.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    22 views12 pages

    Slow Food Movement Team 2

    Uploaded by

    Marta De Vivo Oton
    The Slow Food Movement was founded in Italy in 1986 to promote good, clean, and fair food. It now has over 100,000 members across 150 countries. Key elements include preserving traditional cuisine and local farming, encouraging biodiversity. Challenges include an increasingly fast-paced world where quality food is seen as niche. Leaders address this through international festivals and new partnerships to make ideals more accessible. The movement enjoys some popularity but also faces criticism and funding shortages.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    The Slow Food Movement

    Key elements and institutional challenges

    The Slow Food Movement

    Founded by Carlo Petrini in Italy in 1986

    In 1989 the Manifesto of the International Slow Food Movement was signed

    Today the Slow Food Movement include over 100.000 members, over 150
    countries

    What are the key elements of the Slow Food Movement?


    Key values:

    Good: quality, flavorsome, and healthy food

    Clean: production does not harm the environment

    Fair: accessible prices for consumers and fair conditions for


    producers

    What are the key elements of the Slow Food Movement?


    Principles

    Preserve traditional and regional cuisine

    Encouraging local farming

    Preserve biodiversity of different ecosystems

    What are the key elements of the Slow Food Movement?


    Practices

    Ark of Taste: Attepting to preserve foods of the local area

    Salone del gusto: the global meeting of the Slow Food


    Movement and Terra Madre network

    What institutional challenges is Slow Food Movement facing?

    World is becoming more fast paced

    People think that higher quality food is a niche

    People dont want to cook at home

    Misunderstanding of the term Slow Food

    Do all countries face the same challenges?


    USA:

    Slow Food Movement perceived as elitist


    Supreme reign of fast food and take-outs

    Italy:

    Near to real food consumption habits of people


    Farmers market offer competitive prices
    Daily homemade meal is the custom

    What have the movement leaders done to overcome the challenges?

    Several international Slow Food festivals around the world

    New partnerships to make the ideal more accessible and


    less elitist

    Development of Slow Food restaurants and universities

    What could be implemented?

    Give more freedom to national chiefs

    Host regional festivals

    Does the Slow Food Movement enjoy popularity and press attention?

    Positive feedback as well as criticism

    Registered problems with fund shortages

    Individual subscribers do not identify with the international branch

    What could cause the Slow Food Movement to lose this positive momentum?

    Mismanagement

    Excessive desire for one product, overwhelming the small


    local producers

    Archaic side of the Slow Food Movement

    Buono, pulito e giusto

    Roberto Faleh
    Kiana Kramer
    Marta De Vivo Oton

    Thanks

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