Professional Documents
Culture Documents
Marketing Mix Analysis of Shahjalal Islami Bank Limited On Motijheel Branch
Marketing Mix Analysis of Shahjalal Islami Bank Limited On Motijheel Branch
ON
Marketing Mix Analysis of Shahjalal Islami Bank Limited on Motijheel
Branch.
Supervised by:
Bulbul Ahamed
Assistant Professor
Department of Business Administration
Northern University Bangladesh
Submitted To:
Northern University Bangladesh
Prepared by:
Sabbir Ahammed
ID: BBA 090203121
Email: sabbir.ahammed.tushar@gmail.com
Department of Business Administration
Northern University Bangladesh
Students Signature
Supervisors Signature
2
Internship proposal
14.12.2013
Bulbul Ahamed
Assistant Professor
Faculty of Business Administration
Northern University Bangladesh
Subject:
Sincerely Yours
-----------------Sabbir Ahammed
ID: BBA090203121
Major in Marketing
Department of Business Administration
Northern University Bangladesh
Internship Proposal
3
On
Marketing Mix Analysis of Shahjalal Islami Bank Limited on Motijheel
Branch.
Introduction:
In achieving the target, effectively marketing tools are used to provide the products to the
customers. Marketing tools is known as marketing mix or 4ps.
The marketing mix is probably the most famous phrase in marketing. Marketing decisions
generally fall into the following four controllable categories:
Product
Price
Place (Distribution)
Promotion
Marketing mix is a framework, which acts as a guideline for marketers to implement a
marketing concept. It consists of a set of major decision are that a company needs to
manage in order to at least satisfy customer needs.
According to Kotler Armstrong, the marketing mix is a set of controllable tactical marketing
tools (product, price, place promotion) that the firm blends to produce the response it wants
in the target market The marketing mix consists of everything the firm can do to influence
the demand for its product.
advantages for the potential and prospecting customer of the bank. The main purpose will be
familiar with the real world situation and practical experience in a business world.
For that reason I will have some objectives of my study. The study will mainly conduct with
following objective.
Broad Objective:
The main objective of the study will help me to complete my internship which is the partial
requirement for fulfilling the Bachelor of Business Administration Degree in Northern
University Bangladesh.
Specific Objectives:
The specific objectives of this study are as follows:
To analysis marketing mix of Shahjalal Islami Bank Limited.
To analysis customer satisfaction related to marketing mix of Shahjalal Islami Bank
Limited.
To identify the overall customer satisfaction.
To analysis the traditional 4ps
To analysis additional 3ps.
Methodology:
The over all process of methodology is given as following:
5
Primary:
The primary sources I am going to use the following sources:
Survey
Personal observation
Interviews
Secondary:
The secondary sources I will take help from
Website
Annual report
Sampling plan:
Population:
All the employee and customer of Shahjalal Islami Bank Limited of Motijheel Branch.
Sample Size:
The total sample size of the study is 10 Employees and 10 customers of Motijheel Branch.
Data Analysis:
Collected data will be analyzed through descriptive statistical tools and Excel. After analysis,
they will be presented in tabular and graphical formed.
Three-month is not sufficient time to gain practical knowledge and prepare a report.
Lack of adequate information of banking institution for preparing this report. So this
report is based on publicly available information.
Lack of experience has also acted as constrains for the exploration of the topics.
There were some restrictions to have access to the information confidential by
concern authority.
Time Budget:
I have to study per day two hours for my internship report such as website browse and
read different type of marketing journal.
Gant Chart:
Task name
January (01
to 30)
to 31)
(01 to 31)
Internship
proposal
Designing
Questionnaire
Data collection
Data processing
Report writing
Final report
submission