ANALISA

BUSINESS MODEL
CANVAS TOPMAN
Muhammad Hilmy Aziz
1101140135
TT-36-09

Profile TOPMAN
Produk: Pakaian, sepatu, dan aksesoris
Pemilik: Sir Philip Green
Omset: 2.07bn (Nov 2015 based on The Guardian)
Pelanggan: Pria muda dan kalangan professional muda
Lokasi: 31 Negara
Website: topman.com

Business Model Canvas

Key
Partners

designer

Suplier
bahan
tekstil

Key Activities

Design
product
(analysis
trend)

Distributio
n product
seluruh
dunia

Proses
buata
Sales pem uct
n prod
Key
Resources

Tailor

IT
programme
r (online
store)

Cost Structure

Value
Propositions

Manageme
nt seluruh
took dan
product

Website
yang
atraktif

Customer

Customer
Segments

Relationships

Premium
product

Brand
Brand
fashion
fashion pria
pria
premium
premium
dengan
dengan
menawarkan
menawarkan
kualitas
kualitas dan
dan
kenyamanan
kenyamanan
dari
dari produk
produk
pakaiannya
pakaiannya

High
quality
Channels
t
produc

Global
Store
Online
website
store

Revenue Streams

Pria muda
(19-28
tahun)

Kalangan
professio
nal muda