Building

a Solid
Foundation
Video #2

By: Christy Whitman

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How to be a Great Coach

Hey, its Christy again and youre going to love this training video J
In the last video we answered the top 10 questions and misperceptions about coaching.
Plus we discussed some of the benefits of being a life coach and how a coaching practice is just
A simple Business that changes lives
Well in this video were going continue our training and education by building a rock-solid
foundation. Youre going to learn exactly what coaching is, the benefits, the opportunity and the
traits that most successful coaches have in common.
So, let me first ask you this. . .
What if you had the chance to build your own successful business by helping others?
What if you could do really well financially, by also doing a lot of good?
Well that is what life coaching is all about and that is what you can experience.
If youre ready,
Then lets get going!

What exactly is a Life Coach?

Life Coaching is a professional service providing clients with feedback, insights, and guidance
from an outside vantage point.
The profession of coaching is similar to the practice of a physician, attorney, or psychologist.
The major difference is that coaching is an ongoing collaborative partnership built on taking
action.
In this powerful alliance, clients find themselves:
ww Doing more than they would on their own
ww Taking themselves more seriously
ww Creating momentum and consistency
ww Taking more effective and focused actions
ww Becoming more balanced and fulfilled
People hire a coach when they are making a career transition, starting a new business,
feeling dissatisfied, re-evaluating life choices, or simply looking for personal and professional
breakthroughs.
Coaching is action-oriented. Its about moving forward, not dwelling on the past.

| Christy Whitman copyright 2015

How to be a Great Coach

It doesnt matter how clients got where they are or who is to blame for how they turned out.
Coaching is about where an individual is right now, and where they would like to be. We as
coaches help them build that bridge to get them from here to there.
With a coach as their guide, clients are able to
Define their dreams recognize whats holding them back and move forward with great
momentum and clarity of vision.
Coaching is an ongoing partnership between coach and client designed to improve and
enhance the clients quality of life.
Lets take a closer look at the coach/client relationship.
Heres a short list of what coaches DO do with their clients
The Coaches:
ww The first thing is to set appropriate boundaries and policies
ww Let the client determine the agenda for each session
ww Listen to the client on multiple levels continually
ww Ask powerful direct questions
ww Genuinely appreciate, endorse and support the client
ww Assist in setting goals, planning and strategizing.
ww Give perspectives, options and suggestions to create awareness and inspire the client to
come to their own solutions.
ww Make powerful requests to deepen the clients process between sessions.
Now, heres some things that coaches DO NOT do with their clients
ww Diagnose, treat or fix; we do not fix, no fixing.
ww Manipulate or take advantage of the client relationship
ww Take responsibility for the clients feelings, decisions, actions or success.
ww Give advice. We dont want to give advice.
ww Do the clients work for them. They have to take responsibility and they have to do
their own work. For instance if you go to the gym and you hire a personal trainer they
cannot workout for you so you can create your ideal body. The client has to do this
while the trainer guides them.
ww Work with a client when the coachs integrity says its not right anymore.

Christy Whitman copyright 2015 |

How to be a Great Coach

So, what is the clients role?

ww The clients role is to come to the call with an intention, agenda or topic for
eachsession.
ww Clients are responsible for their own feelings, decisions and actions.
ww Clients are responsible for their own successes. Weve talked about that.
Itstheirresponsibility.
ww To tell the truth to the coach 100% honesty.
ww Clients do their own work.
ww Pay their coaching fees on time.
ww Show up open spiritually, physically and energetically to sessions.
Coaching works because of the partnership created. The coach helps the client develop new
skills and awareness.
The coach helps the client overcome limiting beliefs that hold the client back from achieving
their goals and having a more effective and successful life.
Well go a lot deeper into all of this in the next video.
This was just a short list to help you visualize and see how the coach/client relationship works
synergistically.
Okay, so before I get too far ahead of myself here, lets talk briefly about coaching in general.

Where did the concept of coaching originate?

Historically, there have always been coaches of some sort in society. It might have been the
town priest, the shaman, an elder (grandfather, uncle) or some other mentor relationship. Prior to
the evolution of the coach training programs like the QSCA, coaching was a term primarily used
in the arts (voice coaches, drama coaches), athletics, and the corporate world. Many executives
hired outside consultants as coaches or mentors to give them an outside and unbiased view of
their business life and get help with their personal life as well.
Now, coaching is seen as both valuable and convenient to the general public for assistance in
total life coaching.
Due to the formal training available to prospective coaches, who come from a variety of
disciplines and work experience, the general public can now find a personal coach who is
well trained to assist them in achieving their big goals and desires in their personal or their
professional life.
And, you know what . . .

| Christy Whitman copyright 2015

How to be a Great Coach

Coaching is growing. As more people recognize the need for inspiration and guidance, the
more they see coaching as a method of gaining self-confidence and moving towards a higher
aspiration.
There is a huge demand right now for coaches.
Coaching is becoming even more mainstream.
People are understanding that if they want to improve their lives, have accountability, and get
to the next level, that having a coach is going to help them do that.
There is a huge demand right now.
So if you want to make great money doing what you love,

Being a coach is right for you.

The benefits of coaching are far-reaching and extend to individuals from all walks of life.
Like I mentioned earlier, at one time, only a select few professionals, executives, and politicians
had coaches.
Now, most people can enjoy the benefits of having their own coach.

The market for coaching clients is vast.

This massive market phenomenon might best be compared with cell phones.
When cell phones first came out, years ago, only a select few individuals had them.
It was like an exclusive club with very few elite members, some of whom waved their cell phones
about like status symbols.
Now, everyone from kids to senior citizens has his or her own cell phone.
They are now commonplace and an understood necessity for work, play, and safety.
Newly published research on professional coaching shows coaching is growing globally.
Information released a couple years ago from the 2012 ICF Global Coaching Study commissioned by the
International Coach Federation (ICF) shows an estimated 47,500 professional coaches worldwide.

The majority of coaches (about 25,000) are found in the United States.
Compare this to the legal profession: according to the American Bar Association, there are more
than 1 million practicing attorneys in the U.S.

Christy Whitman copyright 2015 |

How to be a Great Coach

It would appear that there are far more potential coaching clients than individuals needing legal
counsel.
The demand for coaches continues to grow as coaching becomes known to more and more
people.
According to the ICF study and what Ive witnessed personally with QSCA graduates, coaches
have seen a significant rise in the number of clients they service. According to responses to the
ICF study, nearly 60 percent of coaches said they had experienced an increase in clients. Data
also shows increases in the amount of coaching sessions being given and in the annual income
received from coaching services.
In addition, more than three out of four coaches reported that they expect the increases in
clients and annual revenue to continue in the coming year. Roughly 62 percent of coaches also
expect their number of coaching sessions to increase.
The ICF president, Janet M. Harvey, had this to say
Amidst the current global financial crisis, coaches everywhere are still seeing an increase in
clients and coaching generated income. What is also especially encouraging, results show that
these current trends are expected to rise even more.
And its no wonder that coaching continues do grow.
A 2014 Global Coaching Client Study conducted on behalf of the International Coach Federation
found that of those individuals who had received coaching
ww 80% saw improved self-confidence
ww 73% saw improved relationships
ww 72% saw improved communication skills
ww 70% saw improved work performance
ww 61% saw improved business management
ww 57% saw improved time management
ww 51% saw improved team performance
And of those surveyed, 99% indicated that they were somewhat or fully satisfied with their
coaching experience and 96% said they would do it again.
Now thats job security J
So why has coaching become so popular in the last few years?
Why didnt it exist before?

| Christy Whitman copyright 2015

How to be a Great Coach

Will the need for coaches continue to increase?

At the turn of the last century, we were dependent upon one another for our very existence.
In spite of our pioneering spirit or maybe because of the enormous risks we were taking in
blazing trails across this new country we needed each other for our most basic of needs.
As we skip through the subsequent decades and observe the morphed changes of society, we
notice a gradual disconnection of the tight bonds previously necessary to survive.
The traditional family unit shrinks from the supportive environment of multi-generations living
under one roof to the scarce reality of single parents barely able to make ends meet... both
financially and emotionally.
Coaches and mentors are stepping into the roles previously held by trusted family members and
the elders of our tribe.
As a society we seem to be realizing that we are not meant to do this alone nor can we.
Another reason for the popularity of coaching is how it is perceived.
Psychologists have long been the answer to the question,
Who can I talk to about this?
Having no available or trusted family counsel, it became commonplace, even popular, to seek
therapy.
Women accustomed to communicating well and reaching out for help seemed comfortable
receiving support in this way.
Men, on the other hand, did not find this to be the most desirable solution.
Seeing a therapist to straighten out ones life was the equivalent, for most men, of stopping to
ask directions on the freeway of life.
It either wasnt going to happen, or if it did, no one was going to know about it.
Coaching appeals to people because it facilitates a confidential relationship with a trusted
professional without any social stigma attached to it.
Admitting you need help, showing vulnerability, and revealing that life has gotten out of control
is tough for most of us.
Maybe we dont feel crazy (yet, anyway) but it sure would be nice to talk with someone who
could help us get our lives back on track.

Christy Whitman copyright 2015 |

How to be a Great Coach

An article in The Washington Post in June 2003 talked about the many who are skipping the
shrink and hiring a life coach instead.
Patrick Williams, former psychologist and founder of the Institute for Life Coach Training,
estimates that 80 percent of those seeing a therapist have no mental disorder.
Coaching does not wallow in the past. It is not about how you got to where you are, or whos
responsible for how you turned out.
It is about where you are now, where you want to be, and how to get there quickly.
Coaching is about taking action, and many times all someone really needs is an accountability
partner
in order to live the life he or she has always wanted.
You are needed in the coaching profession because our society needs help, and it needs it in a
unique and specialized way.
Life coaches are more than friends with whom to share problems.
They are a sounding board for solutions to the challenges we face on a daily basis.
They are mentors in some cases, cheerleaders in others. They are part consultant, part family.

Coaches unleash the power of partnership.

So do you feel this sounds like something you want to do?

Should you be a Coach?
Well, I say
YES!
And I am glad I made that decision for myself well over a decade ago, but you have to answer
that for yourself. My hope is that during this free video series you will have all the information
to determine if coaching is right for you.
And I must tell you . . .
Being a life coach is rewarding!
ww Mentally
ww Emotionally
ww And very rewarding FINANCIALLY
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| Christy Whitman copyright 2015

How to be a Great Coach

Lets talk about that last one for a minute

There was another study by Price/Waterhouse/Coopers that was commissioned by the ICF, and
they found that coaches earn an average of $207/hour.
Full-time coaches earn an average of $82,000 per year.
So . . .
Can you make a good living as a coach?
Yes.
Consider that with as few as 15 regular clients, a diligent coach can earn $50,000 a year
working from home just a few days a week.
The ICF estimates that part- time and full-time coaches worldwide, earn an average annual
income ranging from $35,000 to $100,000 and up.
Certain specialty coaches earn considerably more.
Your financial success depends on your ability to take consistent action and your willingness to
promote yourself. We will definitely cover that in the forth video.
The field of coaching is in its youth and moving rapidly towards world renown.
Considering just about everyone can benefit from having their own coach, the number of new
coaches needed over the next few years will multiply.

Delivering and Getting Paid

How do you deliver and charge for coaching?
Coaching fees and the structure of how you meet with clients can vary.
Typically, most coaching is done on the phone at weekly intervals, either three or four times
amonth.
These calls usually last 35-45 minutes, and sometimes an hour.
In addition to the weekly calls, some coaches plan to also field unscheduled short calls and
emailinquiries.
The fees for this service range from $250 to $400 per month, per client. (Executive coaches can
command $1,500.)

Christy Whitman copyright 2015 |

How to be a Great Coach

The amount you decide to charge will depend less on how long youve been coaching, and more
on the types of clients you work with and what you can do for them.
You can look forward to earning
$100,000 and up when serving some of the specialty niches.
Your financial success will depend on your ability to take consistent action, and your willingness
to treat your practice as a business.
The field of coaching is in its youth, and it is growing rapidly.
Considering that just about everyone can benefit from having his or her own coach, the number
of new coaches needed over the next few years will multiply drastically.
How do you know if you would be a good coach?
This brings me to the third and final point:
The traits that most successful coaches have in common.
Would you be a good coach?
Maybe?
It would be irresponsible of me to say that EVERYONE can be a coach.
In fact, being a coach isnt right for everyone.
But
With a little training, guidance, and commitment, you can achieve your goals of being a wildly
successful life coach.
To be a good coach, you will also need a strong, ongoing commitment to your own personal
awareness and growth.
As with all other types of coaching, you need to possess and continue to develop coaching skills
and tools.
Most successful coaches have these traits in common:
ww A huge love for and desire to help people
ww Great listening skills (both for the spoken and unspoken)
ww A willingness to consistently stand in truth
ww A strong blend of loving-kindness and the ability to compassionately
callclientsontheir stuff

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| Christy Whitman copyright 2015

How to be a Great Coach

ww The gift of recognizing and articulating clients strengths

ww A large capacity for non-judgment
ww A positive orientation to life
ww Empathy
ww And finally, the understanding that coaching is also a business and should
betreatedassuch
So, if youre the person people instinctively come to for help and support, or for a shoulder to
lean on, youre probably already coaching at a certain level.
You may be saying, I know I could be good at this, and Im convinced I will be a great coach
but how do I get there from where I am now?
Youre already taking the first step by watching this video.
Make sure you watch the other videos in the series, as they will teach you more specifics on
exactly how to coach, and how to find good paying clients.
After watching the videos, if you feel you need more training, consider registering for the
Quantum Success Coaching Academy (QSCA).
Registration opens in just a couple of weeks.
In the meantime, watch all of the free videos in this series, and take notes on all of the information.
And remember...
As a coach, you can honestly have the lifestyle youve always wanted.
With your own coaching practice
YOU are in charge.
YOU make the decisions.
YOU decide the life you really want and how much youre willing to put into it.
Plus, you cant beat the benefits of being a life coach

ww Being your own boss

ww Determining your own fees

ww Working from home

ww Choosing your clients

ww Setting your own schedule

ww And changing peoples lives forever

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How to be a Great Coach

Another advantage is that you can ease into coaching by doing it part-time at first.
You dont have to quit your day job (nor is that recommended), and you can gradually get a good
feel for the profession.
Consider that coaching may just be your calling in life like it is mine.
Take some time to imagine what your life would be like if you were a successful life coach.
And make sure you watch the rest of the videos in this series.
They will teach you exactly how to achieve that goal.
Well, thats it for todays video lesson. I hope you enjoyed it.
At this point, you should have a very strong understanding of coaching and the opportunity
thats available to you right now.
And Im sure youre now asking yourself, How do go from giving free advice to being a
powerfulcoach?
Well, thats what our next video is all about. Were going to solve the problem of going from
someone who gives good advice to actually being a powerful and effective coach. You certainly
dont want to miss it J
By the way Id love it if you took a second to leave me your feedback below and if you really
loved this video, like it and share it on facebook too
Thanks again and Ill see you in a couple days.

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| Christy Whitman copyright 2015