However, society has deemed the market equilibrium as market failure. This is because the good is recognised as a demerit good in society. As such, it is currently overproduced (o/p) and underpriced (u/p) The govt decides to internalise this externality by placing an indirect tax on the good eg. Cigarettes Externality - the unintended consequences to third parties By doing so, the new price (P1) and quantity (Q1) will be overpriced and underproduced, creating social welfare equilibrium.