Genius Deserves Opportunity

Real Client Advertising Competition

SPRING 2010
PURPOSE STATEMENT
Granted that children are at a ripe age of
creativity and that art is the best way for them
to take in knowlege, we want to give children the
opportunity to be great. Children express genius
creatively, not analytically. This being our main
point, we designed our campaig to communicate
the importance of this. We want people to realize
that arts inspire childrens creativity and improves
their learning in every field.

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CREATED BY
Brandon Kistler

Fabiola Einhorn

Amanda Sweeting

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TABLE OF CONTENT
03 Purpose statement

04 Created By

05 Table of Content

06 Print Campaign

07 Print Ad One

08 Print Ad Two

09 Print Ad Three

10 Direct Mail/Poster

11 Direct Mail Process

12 Poster Only

13 Youtube Spot

14 Storyboard 1-5

15 Storyboard 6-10

16 Webpage

17 Webpage Layout

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PRINT
With our print campaign we wanted to illustrate
that the creative process starts early. That even
Mozart, Picasso, Shakespeare and Vermeer started
developing genius work at a young age. Using
this as an example to show the importance of arts
education for children we wanted to show that kids
become genuises creatively not analytically.

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Print 01
Picasso

07
Print 02
Shakespeare

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Print 03
Mozart

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DIRECT MAIL/POSTER
Targeting teachers and donors our direct mail
piece would show what our world would look like
without arts education and thereby evoke emotion.
The poster is made to be displayed as a piece of art.
Once hung up the objective is to urge teachers and
donors to get involved.

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Fold out
Direct Mail

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Display
Poster

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YOUTUBE SPOT
We wanted to show the advantages of children who
have been influenced by YANC art programs. We
are telling the story of children in an environment
where they are in charge and letting their
creativity flow freely. The setting is in the YANC
gallery, where all the atists are young children.
The athmosphere is sophisticated setting the
expecations of the work being done by grown up
professionals, which turns out to be false.

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Panels 1-4
Storyboard

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Panels 5-9
Storyboars

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WEBPAGE
The webpage plays off of the Youtube concept. You
open the page to the kids gallery and each painting
will be interactive by taking you to the different
informational pages of the website, i.e. about, YA
network, support YA.

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Layout
Webpage

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THANK YOU.