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Figure 1: Video Editing is Tomorrow's Word Processor, yesterdays

Gutenberg Press or the Goryeo Dynasty Movable Metal Type (image credit
curation embedded in photo)

Emerging Market in Micro Content Licensing or


How We Learned To Profit From Information
Overload (Opinion)
By Richard Altman

Imagine youre a crative that strictly communicates through GIFs, you create
them, curate them and (day) dream of the comment context you can employ them
in.
Well, wouldnt it be great if this were your job?
Recontextualizing copyrighted material for fun, profit, though mostly fun, yet,
somehow, someway youre creating profit for the license or copyright holder.
For example, if you type (or really lets face it, if youre paying attention, cmd-c,
right!) Dirty Dancing - Time of my Life (Final Dance) - High Quality youll be

taken to https://youtu.be/WpmILPAcRQo?t=2m57s (tricked ya, anyways)


Your taken to CPhillips92s YouTube channel, the video was uploaded 8 years
ago, its 4:28 in duration and when I first watched the video of Ryan Lawler
interviewing Zach James of ZEFR in 2013 it had around 8 or 9 (you lose count
after the first 7 million) views, it now has 216,089,072 as of this typing.
Did YouTube split any of the ad revenue with CPhillips92? Or did the ad revenue
split only go to Alphabet, ZEFR and obviously, the copyright owner, Vestron, the
parent company of Lionsgate Pictures, that also released that little indie, The
Hunger Games.
In the near future, many of us may obtain small micro royalties for being content
curators. Every other day another app emerges with innovative video editing
abilities from the app store, Im still loving Glitch. How much longer will it be till
having the opportunity to use the tools for free, like Instagram, Snapchat or
Facebook, wont be enough?
Incentivizing users shouldnt be hard considering they provide their 24-hour
collective curating skills for free, with the exceptional few actually paying their bills
through being micfluencers.
The ability to drive sales and traffic via using the right piece of content in the right
way, specifically if its someone elses I predict will become the contemporary art
of our age.
It will enable a reciprocal commerce circuit, resuscitating dormant moments of
content, literally driving sales by coping with information overloads pattern
recognition to paraphrase Marshall McLuhan quoting IBMs old adage, first used
by Frank Fremont-Smith.
Its a hopeful notion, its a cultural Sharing Economy that already exists, so let$
make it work already!

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