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  • Buying Decision Process

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    kkv_phani_varma5396
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    The document outlines the consumer buying decision process which includes problem recognition, information search from various sources, evaluating alternatives using beliefs and models, making a purchase decision considering compensatory and non-compensatory models and risks, and post-purchase behavior involving satisfaction, actions, use and disposal. The process involves categorizing all the information gathered into awareness set, consideration set, choice set and final decision set.

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    The document outlines the consumer buying decision process which includes problem recognition, information search from various sources, evaluating alternatives using beliefs and models, making a purchase decision considering compensatory and non-compensatory models and risks, and post-purchase behavior involving satisfaction, actions, use and disposal. The process involves categorizing all the information gathered into awareness set, consideration set, choice set and final decision set.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    30 views8 pages

    Buying Decision Process

    Uploaded by

    kkv_phani_varma5396
    The document outlines the consumer buying decision process which includes problem recognition, information search from various sources, evaluating alternatives using beliefs and models, making a purchase decision considering compensatory and non-compensatory models and risks, and post-purchase behavior involving satisfaction, actions, use and disposal. The process involves categorizing all the information gathered into awareness set, consideration set, choice set and final decision set.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Buying decision process

    • Problem recognition
    • Information search
    • Evaluation of alternatives
    – Beliefs and attitudes
    – National Egg Coordination committee
    – Expectancy value model
    Information search
    • Heightened attention
    • Active information search
    Sources:
    1.Personal
    2.Commercial (marketer-dominated)
    3.Public
    4.Experiential
    Categorize information
    • Total set
    • Awareness set
    • Consideration set
    • Choice set
    • Decision
    Evaluation of alternatives

    • Belief and attitude


    • Expectancy-value model
    • Purchase decision
    – Compensatory model (Expectancy value
    model)
    – Non compensatory models
    – Intervening factors
    Non compensatory model

    • Conjunctive Heuristic
    • Lexicographic heuristic
    • Elimination-by-aspects heuristic
    Intervening Factors
    • Attitude of others
    • Unanticipated factors
    -Functional risk
    -Physical risk
    -Financial risk
    -Social risk
    -Psychological risk
    -Time risk
    Post purchase behaviour

    • Post purchase satisfaction


    • Post purchase action
    • Post purchase use and disposal

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