Antivirus print ads

VIPRE
This advert has a clear target
audience for business people. Not
only is there slogan
buisnesspremium but it says in the
top part of the advert my boss and
plane. Also it is a very clear picture
of what it aims to do for people. The
way they put an average employee
on the front proves that anyone can
get this antivirus.

MacAfee
The advert uses a technique that is
very popular in advertising. The
words thank you for using instantly
shows that they already assume you
are using the product without even
looking at other companies. Also the
picture on the front convinces us that
it is so safe even children can use it
with a little supervision.

Psychographics of the two

adverts.
The first advert Has A lot of
psychographics in it and it falls simply
into the class of succeeders As the
man in the advert obviously is a well
off businessman who has achieved a
lot and has very strong goals.
The second advert is more towards the
reformers as it has a child in the
picture.

Demographics of the two

adverts
T

The first advert falls into the

category letter A or B As it is a lot
to do with a higher power
businessman.
The second advert Falls into the
class E or D as it is more family
oriented.