Images of Modern Men – Where Are We Now?

1. How have men’s adverts changed from 1930s to 1990s? Make sure
you identify the different masculine stereotypes used.
2. How does the Emporio Armani advert and front cover of Vanity Fair
represent masculinity? How might male audiences read these texts?
3. How does the soon to be launched collection for Rootstein represent
males? Again how might male audiences read this? Similarities to
female representations?
4. How does the Dove advert represent men?
5. How does the Old Spice advert represent men? Does its popularity
on YouTube suggest anything significant?
6. Summarise the importance of the Budweiser commercial in terms of
its masculine ideologies.
7. What ideologies are clear in the Miller Lite advert? Is the fact the
beer is “lite” significant?
8. How is President Obama seen as a figure of modern masculinity?
Read the article.
9. Make a list of the different male stereotypes you have identified in
these modern texts.
10. Where are we now? Using all of your evidence from the above texts,
the videogames analysed, and The Hangover, what is the
representation of men as a collective group? Try to come up with
some concluding statements.
Key words: fragmented, confusing, lack of clear role model,
masculinity in crisis? OR empowering, liberating, not confined to one
type, diverse, freedom of choice, ties in with modern attitudes?