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  • Advertising Process: By-Nishant Mohan Roll No.M08081 Sec. B

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    Deepakgupta0001
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    Advertising process means a series of steps taken by advertiser for communicating with target audience through advertising. It includes Study of target customers Study of marketing Environment Define Advertising Objectives Determining Advertising budget Selection Advertising Message Selection media Determining Media Scheduling Determining Advertising copy Execution Of advertising copy.

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    Advertising process means a series of steps taken by advertiser for communicating with target audience through advertising. It includes Study of target customers Study of marketing Environment Define Advertising Objectives Determining Advertising budget Selection Advertising Message Selection media Determining Media Scheduling Determining Advertising copy Execution Of advertising copy.

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    13 views6 pages

    Advertising Process: By-Nishant Mohan Roll No.M08081 Sec. B

    Uploaded by

    Deepakgupta0001
    Advertising process means a series of steps taken by advertiser for communicating with target audience through advertising. It includes Study of target customers Study of marketing Environment Define Advertising Objectives Determining Advertising budget Selection Advertising Message Selection media Determining Media Scheduling Determining Advertising copy Execution Of advertising copy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 6

    Advertising

    Process
    By-Nishant
    Mohan
    Roll
    No.M08081
    Advertising Process
    Advertising process means a series
    of steps taken by advertiser for
    communicating with target audience
    through advertising.
    According to Phillip Kotler:-

    Advertising Process includes ‛Five Ms’


    1) M-Mission
    2) M-Money
    3) M-Message
    4) M-Media
    5) M-Measurement
    Advertising Process
    Study of target customers

    Study of marketing Environment

    Define Advertising Objectives

    Determining Advertising Budget

    Selection Advertising Message


    Selection media

    Determining Media Scheduling

    Determining Advertising copy

    Execution Of Advertising

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