A case study on

restige Neckties

By (LG-13)
P.SAISHEKAR(DM-11-05)
G.VIJAYASRI(DM-11-34)
D.TEJASWINI(DM-11-41)

Content:

Introduction
Case study
conclusion

 Neck tie has a military history. In 1974 there were a

collection of terracotta sculptures that were
discovered in Xian, China which reflects on the style of
the Chinese soldiers thousand of years ago.

Introduction

China terracotta sculptures In 210 BC

Neck tie history

0 Bc

@ 2016

Prestige

1971 a firm in Bombay called designer tie,

pvt ltd manufacturing company the ties were sold
nder the name fashion
hich later took the name PRESTIGE

Product line

COMBOS

COMBOS

etition:
y the market for Ties is flooded with a number of brands such as Zodi
Avenue ..etc
mer tastes:
mer tastes seemed to be shifting from domestic to foreign.
s:
ovt was allowing imports freely due to liberalization .(act 2000)

ge

Prob

restige is now focusing on:

Enlighten the consumer profile.

Market segmentation.
Its image of local brand vis--vis other brands.

blems
be solved

@ conclus