INNOVA MARKET INSIGHTS 10 TOP TEN TRENDS 2014 (Naga Cue ye) The “free from” foods movement is booming. Consumers believe that “free from” is healthier, which is driving growth. AMERICANS ARE SWITCHING TO ALMOND MILK 0 Almond milk has surged to now represent more than 55% of the US plant-milk industry market. 0 In comparison, soy represents just 35% of sales."“DAIRY FREE” IS A GLOBAL PHENOMENON ox Dairy free product launch 4 activity growth tracked by region 4 (% growth from 2012 to 20131%2 ~ *From small baseSe es Moe el Leow Belay 1B) GLOBAL PRODUCT LAUNCH ACTIVITY FOR DAIRY ALTERNATIVE DRINKS® 2013 2012 Dairy free is becoming an Increasingly popular Ufestyle choice for general wellbeing, Demand or dairy fee products 2010 is expected fo surge. GOING LOCO FOR COCONUT MILK The celebrity success of cacenut water has paved the way for its ‘reamy counterpart, There was a 36% increase in the use of coconut milk +36% in global product launch rating a activity tracked from and ied coe 2012 to 2013.7 yet ancther alternative to soy.