Group Name: LSDLearning Sharing &

Devloping
Group Tagline: A

Group Members: Vrushank Ja

Group Members: Vrushank
Rushang Patel
Rushang Patel
Abhijeet Chatterjee
Abhijeet Chatterjee
Disha Bhow
Mantra To Success
Disha Bhow
Anjali Nair
Anjali Nair
Reason to choose Group
Neelam Singh
Neelam Singh
Name: With the help of
Jaimin Gor
Jaimin Gor
Learning Sharing &
Devloping We can
Explore knowledge and
reach to the success

CASE STUDY

FROM BASIC SPORTSWEAR TO

HIGH FASHION: LUZ
CLAIBORNE28

FLOW OF PRESENTATION

Introduction to case
Analysis
Case Study Question

Introduction of case
Liz Claiborne,the largest
womens apparel manufacturer
in the world, brings woman in
touch with themselves, not their
dreams.
Consumers to pay full paid for
anything.
Los have invvased profit incite
depression.
SURF (System up to retail
fudbook).

 Liz Claiborne also monitors about

customers perception.
Lc. Keps in also contacts with
retailers.
Liz map diagrams
This co. truly believes it was built by
customers.
Jay Margolis statement: Remember
who we listen to our customers.
Jradition of L C should consider
changing industry dynamics.

Analysis

Case
Case study
study question
question
1)What actions by others in the
industry might be of greatest
concern to Chazzan?
2)Comment on the interval
consistency of what is
strategically at Liz Claiborne? Do
goals, strategies, administration
and strategic control seen to be
in harmony?

THANK YOU