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Apresentacao Institucional Conferencia BTG 13feb12 PDF
Apresentacao Institucional Conferencia BTG 13feb12 PDF
Ambev Overview
Brazil deep dive
HILA EX
Long-term strategy
Growth potential
5 plants
LAS
Market Leader in Argentina, Bolivia,
Paraguay and Uruguay
2nd player in Chile
EBITDA Margin 10 45.7%
25 plants
BRAZIL
Market Leader in Brazil
EBITDA Margin 10 49.9%
2nd player Soft Drinks and Nanc
business
EBITDA Margin 10 47.8%
37 plants
# 7 brand in the
world (volume)
# 14 brand in the
world (volume)
Brahma
Ambev
Quinsa
Hila-Ex
Canada
1989
1999
2002
2003
2004
Brazil business
The largest market with ~1 million points of sale
68.9% Beer Market Share and 18.1% Soft Drinks Market Share (9M 2011)
Very fragmented market: Distribution is key (~1 million points of sale, visited in avg.
1.5 x a week)
Beer mostly consumed in on-premise outlets which represent ~65% of volume
- Main presentation: 600 ml returnable glass bottles
Supermarkets accounts for approx. 35% of volume
- Main presentation is 350 ml aluminum cans
Different realities within the same country
- Beer preference / Per Capita / Population
75 Distribution Centers (>60% volume)
174 Third Party Distributors
37 Plants
~28,000 employees
Uruguay
Beer market (mm Hl): 0.9
Avg per capita (liters): 26.4
Market Share: 97.3% (3Q11)
24 plants
USD CAGR
24,8%
LAS EBITDA
45,9% 45,7%
43,5%
998
Argentina
Beer market (mm Hl): 17.9
Avg per capita (liters): 44.0
Market Share: 76.6% (3Q11)
Chile
Beer market (mm Hl): 6.5
Avg per capita (liters): 38.3
Market Share: 17.1% (3Q11)
10
40,4%
40,2% 40,3%
803
871
37,8%
32,6% 288
212
2003
2004
384
2005
475
2006
552
2007
2008
2009
EBITDA MARGIN
2010
872
869
2008
2009
881
779
725
622
2004
11
2005
2006
2007
2010
PEOPLE
Competitive
Advantage
Compensation
Leadership development
Career development
Training
CULTURE
Consistency
Principles
Meritocracy
12
Ownership
Long term commitment
Candor
Ambev Overview
Brazil deep dive
13
Market overview
2009-2011 results and learnings
2012 and beyond
14
Market Overview
16
China
450
8,1%
USA
244
0,2%
Brazil
126
6,2%
Russia
97
2,1%
World
1851
3,2%
73.5%
68.9%
10.9%
9.4%
10.3%
8.9%
8.4%
6.9%
1.5%
1.2%
32.7%
19.3%
15.7%
17
Sources: Nielsen
9.6%
7.2%
4.6%
2011 9M
-0.2%
18
2011 9M
+12.7%
2011 9M
+150bps
2011 9M
+40bps
2011 9M
+0.8%
19
2011 9M
+5.6%
Productivity
Commercial Strategy
Relationship
Relationship
Industry
Governments
Antitrust
NGOs
21
Brahma
Fresh
Rollout
1L Rollout
300ml
RGB
300ml
RGB
Brahma
Fresh LN
Brahma
Copao
1L RGB 1L Rollout
Stella Bohemia
Artois 1L Oaken
Sub Zero
Budweiser
Bohemia
Swiss
Draft
Original
300ml
22
2011
Olympics (London)/
World Cup Qualifying
2012
Confed Cup
(Brazil)
Copa America
(Brazil)
Olympics
(Brazil)
2013
2014
2015
2016
Ambev Assets
Opportunity Size
12%
13%
25% of total
beer amount
sold in Brazil
are related to
sports
occasions
5 Players +
National Coach
23
FIFA
CBF
Engenho Stadium RJ
Americas Cup
26 local
Teams
Relationship
Social Environmental Legacy
Cyan
Initiative
Legal
Drinking
Responsible
way to use
water
LDA POC
program
Industry
Governments
Antitrust
NGOs
Brahma at
Community
Infrastructure,
professional training,
culture and legal
drinking to communities
through soccer
NGO
programs
Association with
NGOs
Ambev
Recycling
+ID
LDA drinking program
24
Recycling platform
in stadiums
OFF Trade
ON Trade
Premium
Reach short-term economic
results sustaining market share
and brand-equity positions
26
27
Premium Beer
28
Opportunity to develop
Core Plus with an
International Renowned
Brand
80%
60%
40%
20%
0%
2004
2005
2006
Heineken
29
2007
2008
Stella Artois
Note: Market share figures are based upon each brands contribution (in Hl) to the overall market volume.
2009
2010
30
2011E
31
48,7
64,8
80,4
74,9
65,4
Brazil
2010
32
Q&A