Professional Documents
Culture Documents
Table of Contents
Dynamic Service Chaining/Intelligent Traffic Steering
10
Analytics 12
OTT Monetization
14
Bandwidth on Demand
16
TCP Optimization
18
URL Filtering
20
Content Insertion
22
24
26
S/Gi Firewall
28
InterworkingSDC 30
LTE Roaming
32
34
35
Optimize, Secure,
and Monetize
Your Network
Mobile consumers are growing accustomed to anytime/anywhere
access from their mobile devices to resource-intensive content, such
as streaming video and high-bandwidth applications. Mass-market
consumption of smartphones and other connected mobile devices,
along with advanced 4G LTE network deployments, have led to
massive and sustained growth in data usage. As a result, operating
costs are rising while average revenue per user (ARPU) has trended
flat to negative. To remain profitable, service providers must find new
ways to support increased demands on their networks with more
efficient resource utilization, while maintaining the ability to support
rapid rollout of new revenue-generating services.
F5 offers solutions for fixed and mobile service providers to achieve
maximum optimization, security, and monetization of their networks.
The sections below feature use cases that illustrate how you can
maintain top network performance and profitability.
F5 H E L P S YO U :
Subscribers
Generic
Platform
GGSN/
PGW
1
URL
Filtering
Transparent
Caching
Internet
VIPRION
Platform
4
Parental
Controls
Video
Optimization
VAS Platforms
THE SOLUTION
F5 BIG-IP Policy Enforcement Manager (PEM) provides subscriber- and contextaware traffic management with the ability to perform layer 7 advanced steering to
multiple VAS platforms (including web caching, video optimization, and parental
control) based on parameters such as subscriber profile, device, content type,
location, and network conditions. For example, BIG-IP PEM detects if a subscribers
mobile device is consuming video. If so, it can direct traffic from that device to
your video optimization server. By steering traffic only to relevant servers, you can
reduce the burden on other servers, thereby reducing CapEx and OpEx. Intelligent
traffic steering can decrease the traffic to your VAS platforms by 50 to 75 percent,
significantly saving CapEx and OpEx on VAS platforms and lowering total cost of
ownership (TCO).
To add more value for subscribers, you can leverage the dynamic service-chaining
capabilities of BIG-IP PEM to link multiple services together. Dynamic service
chaining enables you to send traffic to multiple value-added services within a
single flow. For instance, BIG-IP PEM can send subscribers who want to watch a
specific video clip to a URL filtering/parental control service before sending it to a
video optimization server, ensuring that these subscribers are allowed to view the
content. With dynamic service chaining, you can create differentiated services and
provide opportunities to increase ARPU.
F5 H E L P S YO U :
Optimize network performance
Increase ARPU with new services
Global
Global
Application
Application
Control
Control
Global
Global
Application
Application
Control
Control
P2P=6 P2P=6
Mbps Mbps
Overall Overall
P2P= P2P=
10 Mbps
10 Mbps
P2P=6 P2P=6
Mbps Mbps
Overall Overall
P2P= P2P=
10 Mbps
10 Mbps
Subscriber
Subscriber
A P2PA(6P2P
Mbps)(6 Mbps)Subscriber
Subscriber
A P2PA(6P2P
Mbps)(6 Mbps)
Subscriber
Subscriber
B P2PB(6P2P
Mbps)(6 Mbps)
Subscriber
Subscriber
B P2PB(3P2P
Mbps)(3 Mbps)
Subscriber
Subscriber
A P2PA(6P2P
Mbps)(6 Mbps)Subscriber
Subscriber
A P2PA(6P2P
Mbps)(6 Mbps)
Subscribers
Subscribers
Subscriber
Subscriber
B P2PB(6P2P
Mbps)(6 Mbps)
Subscriber
Subscriber
C P2PC(1P2P
Mbps)(1 Mbps)
Subscriber
Subscriber
B P2PB(6P2P
Mbps)(6 Mbps)
Subscriber
Subscriber
B P2PB(3P2P
Mbps)(3 Mbps)
Even if Even
subscribers
if subscribers
are entitled
are entitled
to moreto more
bandwidth
bandwidth
by subscriber
by subscriber
policy, itpolicy,
is limited
it is limited
based on
based
global
onpolicy.
global policy.
Subscriber
Subscriber
A+B+C
A+B+C
P2P
=
P2P
10
Mbps
=
10
Even if Even
subscribers
if subscribers
are entitled
are entitled
to moretoMbps
more
bandwidth
bandwidth
by subscriber
by subscriber
policy, itpolicy,
is limited
it is limited
based on
based
global
onpolicy.
global policy.
Subscriber
Subscriber
A+B+CA+B+C
P2P =P2P
10 Mbps
= 10 Mbps
Subscriber
Subscriber
B P2PB(6P2P
Mbps)(6 Mbps)
Subscriber
Subscriber
C P2PC(1P2P
Mbps)(1 Mbps)
Subscribers
Subscribers
PerPer
Subscriber
Application
Control
Subscriber
Application
Control
Gold Subscriber
Gold Subscriber
= 20 Mbps
= 20 Mbps
PerPer
Subscriber
Application
Control
Subscriber
Application
Control
Gold Subscriber
Gold Subscriber
= 20 Mbps
= 20 Mbps
Subscriber
Subscriber
P2P = 4P2P
Mbps
= 4 Mbps
P2P = 512
P2PKbps
= 512 Kbps
Other Applications
Other Applications
=
=
P2P
4P2P
Mbps
4 Mbps
10=Mbps
10=Mbps
Other Applications
Other Applications
=
=
Mbps
10
Mbps
P2P10
= 512
P2PKbps
= 512
Kbps
Other Applications
Other Applications
=
=
10 Mbps10 Mbps
Other Applications
Other Applications
=
=
10 Mbps10 Mbps
Subscriber
Subscriber
P2P traffic
P2Pistraffic
reduced
is reduced
to configured
to configured
valueeven
valueeven
if subscriber
if subscriber
bandwidth
bandwidth
policy entitles
policy entitles
subscribers
subscribers
to more.
to more.
P2P traffic
P2Pistraffic
reduced
is reduced
to configured
to configured
valueeven
valueeven
if subscriber
if subscriber
bandwidth
bandwidth
policy entitles
policy entitles
subscribers
subscribers
to more.
to more.
THE SOLUTION
BIG-IP PEM delivers insight into subscriber behavior and effectively manages
network traffic with a wide range of policy enforcement capabilities, while optimizing
network performance by implementing bandwidth control policies at the subscriber
and application level.
As a subscriber-aware solution, BIG-IP PEM can identify subscriber usage and
the type of plans they have implemented. Leveraging this information, BIG-IP
PEM can provide subscriber bandwidth-controlling mechanisms via rate limiting,
DSCP marking, and layer 2 QoS marking. These limits can be applied to a group
of subscribers or to all subscribers, or even at the application level. With these
limits, you can establish tiered services to create and manage incremental revenuegenerating plans based on subscribers actual data usage patterns. You can also
use bandwidth control to implement fair-usage policies that allow subscribers to
consume a fair amount of bandwidth while you distribute it more proportionally
across the subscriber base.
Traffic classification is a key feature of BIG-IP PEM. This enables you to identify
the types of applications, services, and protocols that are being used to help you
create application-specific plans or rate limits. Control how much bandwidth is being
allocated for specific applications, such as rate-limiting P2P applications, during
peak network congestion levels. BIG-IP PEM classifies traffic into several categories
of applications and protocols including P2P, VoIP, web, and streaming applications.
F5 H E L P S YO U :
Decrease network congestion
Provide high QoE to subscribers
Reduce churn
Max-Rate 12 Mbps
Bandwidth is distributed
equally between subscribers
Subscriber A (6 Mbps)
Subscriber A (4 Mbps)
Subscriber B (5 Mbps)
Subscriber B (4 Mbps)
Subscriber C (4 Mbps)
Subscriber C (4 Mbps)
Subscribers
THE SOLUTION
Leveraging BIG-IP PEM, you can detect heavy data users and the type of
applications they are using. Subscriber and application awareness functionality
helps you control rates on a per-subscriber and per-application basis, according
to their existing rate plan. By evenly distributing bandwidth between subscribers
and fairly allocating bandwidth, youll ensure higher QoE while efficiently managing
network resources.
Service providers want new services that will help drive revenue while
providing a high QoE to their subscribers. These service providers cater
to diverse subscriber bases with different expectations in the amount of
bandwidth they require and how much they are willing to pay.
F5 H E L P S YO U :
Gain more revenue from highusage subscribers
Increase brand loyalty
10
Subscribers
Generic
Platform
Internet
VIPRION
Platform
THE SOLUTION
Tiered service plans let you offer specific rate plans based on subscriber
preferences and their requirements for bandwidth and broadband speed. A certain
market demographic may require the highest speeds possible while others only
need content with best effort. The ability to offer tiered service plans with quota
management ensures a high QoE for your subscriber base and increased revenues
from those who utilize the network the most. For example, you can implement a
bronze, silver, or gold plan. Bronze and silver subscribers would be capped at a
certain data limit and best-effort data speeds, whereas gold subscribers would
get unlimited data and guaranteed class of service. Service plans can also be
application specific or based on time of day.
11
Analytics
THE CHALLENGE
F5 H E L P S YO U :
Introduce innovative new services
Increase ARPU/brand loyalty
12
Subscribers
GGSN/
PGW
Generic
Platform
VIPRION
Platform
Internet
THE SOLUTION
BIG-IP PEM classifies traffic based on application type, giving you new ways
to provide tailored services for your subscribers, generate new revenues, and
increase customer satisfaction. With application charging and quota management,
you can offer customized service plans based on subscriber requirements. For
example, subscribers may be interested in a VoIP package. For an additional
cost, you can offer a plan that will give those subscribers unlimited VoIP usage. If
subscribers want a business package, you can offer the service-enabling business
applications to be used without affecting those subscribers data caps. Analytics
lets you offer multiple types of services based on specific market demographics
resulting in increased revenues, improved user experience, and greater brand loyalty.
13
OTT Monetization
THE CHALLENGE
F5 H E L P S YO U :
Achieve higher QoE for subscribers
Increase revenues
14
Unlimited
Music streaming
and/or messaging
Subscriber
All other
traffic
Spotify
Deezer
Netflix
Hulu
Capped Volume
DropBox
Skype
THE SOLUTION
With BIG-IP PEM, you can detect and classify specific applications and implement
unique policies, such as applying a higher QoS to specific applications or excluding
applications from a subscribers data cap. For example, you can identify a videostreaming application and determine that a subscriber has paid for the premium
package. The subscriber then receives guaranteed QoS at all times for that
application, while other applications are delivered based on best effort. You can also
identify specific OTT applications and exclude those from a subscribers data usage.
For instance, subscribers using Facebook would be zero-rated, whereas other
applications would count against their data cap. In both scenarios, you can form
business partnerships with OTT providers and be paid for these services.
15
Bandwidth on Demand
THE CHALLENGE
F5 H E L P S YO U :
Optimize network resources
Provide higher subscriber QoE
16
Turbocharged
30 Gbps
10 Gbps
10 Gbps
Subscriber
User
Portal
User
Portal
THE SOLUTION
You can further differentiate your offerings by adapting to subscribers real-time
bandwidth requirements and quota management. A subscriber may only want a
boost in bandwidth for a certain amount of time each day (either on- or off-peak
hours). This gives you an opportunity to generate incremental revenue by charging
a premium to the subscriber for that period. You can also monitor your network for
low utilization during off-peak hours, letting subscribers opt in for an additional fee
to get higher bandwidth speeds during these less-congested times. In both cases,
once the time period is over, the subscriber will resume normal broadband speeds.
Youll generate additional revenue while more efficiently utilizing network resources.
17
TCP Optimization
THE CHALLENGE
F5 H E L P S YO U :
Provide higher QoE to subscribers
Increase revenues with increased data usage
18
Mobile
Client
RAN
GGSN/
PGW
Generic
Platform
VIPRION
Platform
TCP Proxy
Optimization
Internet
Origin
Server
THE SOLUTION
Leveraging the BIG-IP system, you can optimize the TCP connections
independently on both the Internet side and the wireless access network side.
The result will be a significant performance boost for data transfer rates and up
to a 200 percent bandwidth utilization improvementsignificantly increasing QoE
for your subscribers.
19
URL Filtering
THE CHALLENGE
F5 H E L P S YO U :
Increase revenues
Maximize subscriber QoE
20
Policy
Policy
andand
Subscriber
Subscriber
Management
Management
OCS
OCS
PCRF
PCRF AAA/HSS
AAA/HSS
Gx/Gy
Gx/Gy
PGW/
PGW/
GGSN
GGSN
Generic
Generic
VIPRION
Platform
Platform VIPRION
Platform
Platform
3
Trying
to Access
to Access
Blocked
Blocked
URLURL
1 Trying
2 Integrated
Integrated
Webroot
Webroot
URLURL
Filtering/Blacklist
Filtering/Blacklist
3 Access
Access
Denied
Denied
Internet
Internet
Blocked
Blocked
URL
URL
BIG-IP
Policy
Policy
Enforcement
Enforcement
Manager
Manager
PEM
PEMBIG-IP
THE SOLUTION
Service providers have an option to integrate URL filtering services within BIG-IP
PEM. With URL filtering, you can implement parental control services by blocking
traffic to specific websites based on specific URL categories. Parental control
services allow you to offer new revenue-generating services that provide greater
QoE for subscribers.
In many countries, the service provider is responsible for URL filtering and content
blocking to ensure that subscribers do not have access to potentially harmful content
and that they adhere to cultural regulations. With built-in blacklisting capabilities,
the F5 solution enables you to block access to a set of defined URLs or specific
categories, such as gambling or child pornography, and allows access to specific
content as defined by whitelists.
21
Content Insertion
THE CHALLENGE
F5 H E L P S YO U :
Gain more revenues
Increase subscriber brand loyalty
22
Personalized Services
(Ad Services)
PCRF
AAA
RADIUS
OCS
Diameter
CSCF
SIP
HHS
Gx
Policy Control +
Subscriber Awarenesss +
Application Visibility
Subscribers
GGSN/
PGW
Generic
Platform
VIPRION
Platform
Internet
THE SOLUTION
Personalized services offer a better subscriber experience while improving top-line
revenue. With the BIG-IP system, youll gain subscriber and context awareness, and
a deep understanding of subscribers mobile preferences. The BIG-IP system also
allows you to insert targeted information into HTTP headers on mobile devices. For
example, a subscriber using a mobile device to look for a coffee shop could receive a
discount ad for the nearest location. This type of service personalizes the subscriber
experience and also opens up additional business/revenue opportunitieswith the
local retail stores paying you to insert ads into HTTP headers.
23
F5 H E L P S YO U :
Increase availability of services
Achieve closer mapping of
capacity to required load
24
Mobile Core
GGSN/
PGW
Mobile Devices
DNS/GSLB
MME
Internet
Access
Clients
BIG-IP Platform
SGW/SGSN
Mobile Core
Mobile Devices
DNS/GSLB
MME
Clients
Internet
Access
BIG-IP Platform
T H E S O L U SGW/SGSN
TION
By using F5 DNS and global server load balancing (GSLB) services for infrastructure
deployments in the mobile core, the health and status of packet gateways or GGSNs
BIG-IP support,
Global Traffic Manager
can be monitored. When subscribers need high-speed accessGTM
to billing,
and Internet services, you can realize additional value from BIG-IP Global Traffic
Manager (GTM).
With customizable monitors, you can use the GSLB function to allocate the
best resources to DNS queries and respond with the best service experience.
For example, the gateway selection process can be optimized by automatically
monitoring the packet gateway devices and only providing answers to the DNS
queries for gateways that are active and available.
BIG-IP GTM adds real-time intelligence to the packet gateway and GGSN
selection process, which is critical for service delivery. BIG-IP GTM distributes
the load intelligently across available GGSN and packet gateways, ensuring an
optimal subscriber experience at all times.
25
Intelligent DNS
Infrastructure
THE CHALLENGE
F5 H E L P S YO U :
Optimize network performance
Increase intelligence, flexibility, and
automation
26
Control Plane
Subscriber Management
Billing/Self-Service
DNS/
ENUM
HSS/HLR
DHCP
Activation
DNS Authoritative
Local Zones
CSCF
Customer Portal
MGCF
SBC
PCRF
Data Plane
Mobile Core
GGSN/PGW
DNS/
GLSB
MME
Mobile
eNodeB
Gi Infrastructure
DNS Auth.
Local Zones
Web
Caching
SGW/SGSN
WAP
Gateways
DNS64
NAT64
Content
Streaming
Internet
Fixed Core
BRAS
THE SOLUTION
BIG-IP GTM makes it easy for you to optimize, secure, and monetize your DNS
infrastructures. It provides carrier-grade, high-performance LDNS caching and
resolving, and is a hyperscale authoritative DNS solution that includes security
service capabilities. BIG-IP GTM delivers an intelligent and scalable DNS
infrastructure for faster access and web response to services for mobile users. In
addition, it can load balance local and recursive DNS services. BIG-IP GTM also
enables a DNS64 environment, creating a fault-tolerant architectureoptimizing
network traffic and increasing QoE.
27
S/Gi Firewall
THE CHALLENGE
F5 H E L P S YO U :
Protect the core infrastructure with
a high-performance, high-scalability
firewall
28
Subscribers
SG/i Firewall
Protection
GGSN/
PGW/ASNgw
IGR
Generic
Platform
Infected Laptop
Internet
VIPRION
Platform
Malicious
Attackers
THE SOLUTION
BIG-IP Advanced Firewall Manager (AFM) defends the mobility infrastructure
and mobile subscribers from attacks, regardless of their source. This capability
includes mitigation of large-scale DDoS attacks such as network floods, port
scans and sweeps, or connection floods. By detecting and stopping these types
of attacks, BIG-IP AFM can prevent congestion and overloading of the control and
bearer planes of the radio access network. BIG-IP AFM protection against DDoS
attack vectors continues to increase with each version released. With many BIG-IP
platforms, DDoS protection functions are accelerated using specialized hardware.
BIG-IP AFM, as an ICSA Labs-certified firewall solution, offers the protection of
a full-proxy firewall, meaning that it fully terminates and inspects incoming client
connections for threats. Youll have the assurance of network availability and an
improved subscriber experience.
29
InterworkingSDC
THE CHALLENGE
F5 H E L P S YO U :
Protect existing infrastructure investments
Generate new revenue streams
30
Diameter S6d
MAP Gr
Signaling Delivery
Controller
HSS
Diameter S6a
SGSN
MAP Gr
Signaling Delivery
Controller
MME
Diameter S13
HLR
MAP Gr
Signaling Delivery
Controller
MME
HLR
Diameter-MAP interworking function is enabled
by the SDC to connect with legacy signaling.
Diameter S6a
AAA
MAP Gr
Signaling Delivery
Controller
HLR
THE SOLUTION
F5 Traffix Signaling Delivery Controller (SDC) offers interworking functionality
through its Diameter gateway to ensure interoperability in a multi-vendor environment.
The SDC provides RADIUS-Diameter gateway functionality, allowing RADIUSbased AAAs to communicate via Diameter and Radius-MAP interworking for HLR
authentication of WiFi traffic. It also supports legacy protocols and mapping for
legacy network connectivity, such as between SS7 and Diameter interfaces. In this
way, you can transition easily from legacy to LTE infrastructure. The SDC Diameter
gateway enables connectivity between old and new network elements and also
supports interconnectivity in roaming.
31
LTE Roaming
THE CHALLENGE
F5 H E L P S YO U :
Achieve faster time to market with
new roaming partners
32
Roaming Partners
HSS
MME
HSS
MME
IPX
PCRF
PCRF
PGW
MME
PCRF
HSS
OCS
Roaming Hub
DEA
MME
PCRF
HSS
OCS
Diameter Normalization
Interworking Function (IWF)
Interconnect to Foreign Realms
Intelligent Roaming (Steering of Roaming)
Congestion Control
Signaling Spike Protection
Manage Error Behavior and Roaming Control
Reductions in Number Connectivity
Security
DEA
MME
PCRF
HSS
OCS
THE SOLUTION
The SDC helps you fulfill technical requirements and generate revenue from roaming.
To overcome the complexity resulting from connecting different technology roamers
(e.g., 2G/3G versus 4G), the SDC works as an IWF, Diameter gateway, and Diameter
Edge Agent (DEA)providing connectivity, routing, translation capabilities, and
extensive security. When deploying the SDC, you can connect quickly and safely
with all other mobile networks, wholesale roaming providers, and IP eXchange (IPX)
carriers.
33
network.
Control Plane
The control plane is the heart of a service provider
network. Tasked with the responsibility for managing
subscriber use and ensuring the appropriate services
are applied to traffic, it can easily become overwhelmed
by signaling storms that occur due to spikes in
activations or an Internet-wide gaming addiction that
causes millions of concurrent players to join in.
The control plane is driven by Diameter, and F5
Synthesis for Service Providers includes the SDC,
which helps mobile network operators scale the control
plane while enabling the creation of new control-plane
services.
Data Plane
The service provider data plane serves as the backbone
between the mobile network and the Internet, and
Application Plane
Value-added services are a key differentiator and key
revenue opportunity for service providers, but can
also be the source of poor performance due to the
requirement to route all data traffic through all services,
regardless of their applicability. Sending text through
a video optimization service or video through an
ad insertion service does not add value, but it does
consume resources and timeimpacting the overall
subscriber experience.
F5 Synthesis for Service Providers works with virtual
machine provisioning systems to help service providers
move toward Network Functions Virtualization (NFV)based architectures. Intelligent monitoring of valueadded services combined with awareness of load and
demand enables F5 Synthesis for Service Providers to
ensure that VAS platforms can be scaled up and down
individually, resulting in significant cost savings across
the VAS infrastructure.
a new provider.
F5 Synthesis for Service Providers includes a highperformance services fabric composed of any
34
audiences.
connectivity.
DDoS protection.
35
About F5
F5 (NASDAQ: FFIV) provides solutions for an application world. F5 helps
organizations seamlessly scale cloud, data center, and SDN deployments to
successfully deliver applications to anyone, anywhere, at any time. F5 solutions
broaden the reach of IT through an open, extensible framework and a rich
partner ecosystem of leading technology and data center orchestration vendors.
This approach lets customers pursue the infrastructure model that best fits their
needs over time. The worlds largest businesses, service providers, government
entities, and consumer brands rely on F5 to stay ahead of cloud, security, and
mobility trends. For more information, go to f5.com.
Asia-Pacific
apacinfo@f5.com
888-882-4447
Europe/Middle-East/Africa
emeainfo@f5.com
www.f5.com
Japan
f5j-info@f5.com
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