Corporate culture

CORPORATE CULTURE

SUBMITTED TO: - Mr. ROMESH RAINA

SUBMITTED BY: - HARMEET SINGH

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NOKIA
Nokia is the market leader of mobile industry in India. Nokia is multinational
company. So we can get knowledge that how one multinational company handles
their corporate culture. The second main reason for chosen this company is that I
have given my one assignment on the corporate culture of Nokia. So I am well
aware about the corporate culture of Nokia.

The other reason for chosen this company is that we want to know that that how in
multinational company, culture is conducive to organization. Nokia is also well
known company in corporate world for their corporate culture.
So because of above reason I have chosen Nokia company- to know about what
manifestation of corporate culture in Nokia company they have and how it
conducive to organization.
. The name Nokia originated from the river which flowed through the town of the
same name (Nokia). The town and river are named after a small black marsupial
found in the early 19’s.

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WHAT MANIFESTATION OF CULTURE DID YOU FIND THEIR?

CORPORATE CULTURE
Corporate culture is the total sum of the values, customs, traditions and meanings
that make a company unique. Corporate culture is often called "the character of an
organization" since it embodies the vision of the company’s founders. The values
of a corporate culture influence the ethical standards within a corporation, as well
as managerial behavior.

Corporate culture of Nokia

Nokia India Head Office:

Nokia India Pvt. Ltd.

SP Info city,
Industrial Plot no. 243
Udyog Vihar, Phase 1,
Dundahera, Gurgaon,
Haryana -122016.
India
Nokia's official corporate culture manifesto- The Nokia Way- emphasizes the
speed and flexibility of decision-making in a flat, networked organization,
although the corporation's size necessarily imposes a certain amount of
bureaucracy.
The official business language of Nokia is English. All documentation is written
in English, and is used in official intra-company spoken communication and e-
mail.
Until May 2007, the Nokia Values were Customer Satisfaction, Respect,
Achievement, and Renewal. In May 2007,
Nokia redefined its values after initiating a series of discussions worldwide as to
what the new values of the company should be. Based on the employee
suggestions, the new values were defined as:
Engaging You, Achieving Together, and Passion for Innovation and Very
Human.

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Flexibility of decision making

Nokia's official corporate culture manifesto, The Nokia Way, emphasizes speed
and flexibility of decision making in a flat, networked organization.
Equal opportunities and openness
Equal opportunities and openness are also stressed, along with management
leadership and employee participation. Nokia is a progressive and forward-
thinking mobile technology group spending millions on research and development
and priding itself on being "first to market" with new applications.
Among Nokians regardless of location Nokia Values are listed as: Customer
Satisfaction.
NOKIA SLOGAN AND RING TONE
The "Special" tone available to users of Nokia phones when receiving SMS (text
messages) is actually Morse code for "SMS". Similarly, the "Ascending" SMS tone
is Morse code for "Connecting People," Nokia's slogan. The ringtone "Nokia
Tune" (probably the world's most well-known ringtone) is actually based on a
19th-century guitar work named "Gran Vals" by Spanish musician Francisco
Tarrega. The Nokia Tune was originally named "Gran Vals" on Nokia phones
The proper pronunciation of "Nokia" according to Finnish phonology is ['nokia],
with stress on the first syllable, and all vowels in the name being short and
unreduced — there are no schwas ("a" [ə] or "uh" [ɒ]). This creates problems for
some, especially English speakers
, who replace the vowels with schwas, as there are no direct equivalents to the
Finnish short

CULTIVATING CORPORATE CULTURE

Nokia corporate culture is one of the company's strategic and competitive
advantages. Even the company's catch phrase, `Connecting People', is symbolic of
the culture, and helps define the purpose of its physical facilities. The company's
buildings feature lots of natural wood, large windows, warm colors and fabrics,

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open floor plans, pedestrian bridges, game/recreation areas, fitness centers and
saunas.
The physical beauty and climate of Finland was to be reflected in Nokia's new
corporate facility through the use of natural wood materials for interior spaces,
fountains, waterfalls and reflecting ponds, as well as the use of natural light.

IS THIS CULTURE CONDUCIVE TO ORGANISATION OR

NOT? JUSTIFY.
Its mean is this culture helpful for organization to achieve their goal or not.
If we see this corporate culture that is about Nokia’s official corporate culture
manifesto, the Nokia way.
It is emphasizes the speed and flexibility of decision-making in a flat, networked
organization – Nokia.
Official language is English which gives similarity to all employees and their
work.
They redefined their values for customer which gives them uniqueness.
Engaging You, Achieving Together, and Passion for Innovation and Very Human.
Equal opportunities and openness are also stressed, along with management
leadership and employee participation.
So these all factor are helpful for organization growth. Nokia have well maintained
corporate culture. By using all above facts that’s help Nokia company to grow.
So we can say that the corporate culture that is using by Nokia Company is
conducive to organization. This corporate culture is really helpful in growing or
achieving their goal.

How do you communicate with the general public about the

environmental performance of your products? What is the impact of
such environmental communication on your company's sales?
For a company like Nokia with a global outreach, and
One of the brands most valued by consumers worldwide,

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Environmental responsibility is an integral part of the

Company image.
We use several channels and our main tool is our Environmental Internet site at
http://www.nokia.com/A4197009. Nokia´s environmental communication is based
on facts and proofs of our work and achievements, as well as increasing consumer
awareness of key environmental issues such as the proper recycling of used
devices
And in the future, what is Nokia’s view on environmental issues?
Environmental issues will continue to increase in importance. In the long run, only
responsible companies and brands will succeed. Information and Communication
Technology and mobile technology can also be used to combat climate change.
For instance replacing travelling by videoconference or loading music from the
Web instead of buying physical CDs, which are produced, packed, stored and
transported. This can make a difference to energy and material consumption. Not
only Nokia but also mobile phone users can make a big difference through their
own, individual choices.
In the field of sustainable development, what is the general
approach of Nokia? Does India, the nationality of your company,
inspire your policy?
Sustainability is integrated into all Nokia's business activities. As a leading
telecommunications company, Nokia has a lot of responsibility, and our aim is to
be a leader in environmental performance.. Nokia’s environmental activities are
based on a life-cycle approach, taking into account the environmental impact of
our products from structure to important.. The key focus areas are material
management, energy efficiency and take back & recycling. The company's roots in
India give a solid basis to our environmental management, and are deeply
embedded in Nokia´s corporate culture and values.

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