Market Research in Vavuniya

 Influence of Sales Promotion on Consumer

Behaviuor in Advance Education Service -
Vavuniya

 By Businessface
Vavuniya
Srilanka
Email :- businessfaces@gmail.com
Influence of Sales Promotion
on Consumer Behaviuor in
Advance Education Service -
Vavuniya

Business Promotion Activities, Ad Designing, Organization and

more Service here conduct businessfaces@gmail.com
The Research Proposal

 Introduction to the topic

◦ Important of the Topic
◦ Marketing Concept Changing
 Objectives
◦ To find out how long Consumer behavior influence in Education
Service.
◦ How long availability of education system enhance their
successful future career
◦ Find out family system how to involvement selection of
education journey.
◦ Evaluate knowledge of education system availability and usefulness
for their career.
◦ Find out gaps and how to fulfill that’s gaps
02.Introduction
 The behavior that consumers undertake in
seeking, purchasing, using, evaluating, and
disposing of products and services that they
expect will satisfy their personal needs”
 Factors Influencing Buyer Behaviour
◦ Cultural Factors
◦ Social Factors
◦ Personal Factors
◦ Psychological Factors
 Education System in Srilanka
03. Conceptualization Model

Culture Factors

Decision
Social Factors
Making
Consumer buying behaviour
(Buy or
Not)
Personal Factors

Psychological
Factors
Findings
Type of internal control Correlation(organizational Percentage
performance)

Culture 0.4 60%

Social 0.6 80%

Personnel 0.7 90%

Philosophic 0.5 75%

Total 0.55
 The result of this study revealed that four
factors in consumer behavior such as Culture
factors, Social Factors, Personel factors and
Philosophical factors have the significant
influence on Consumer buying behavior.

 that the culture, social, personel and

philosophical factors affects to the education
seekers buying behavior.