SOCIAL NETWORK

MARKETING

Manshi, Rohit, Samandeep, Navpreet

Agenda
• Introduction

• Why Social Network Marketing?

• Various Social Networks

• Issues

• SWOT Analysis

• Discussion Questions

http://
www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
What is Social Networking
Social Networking…………
It’s the way the 21st century
communicates today.
Why Social Networking?
• It’s natural
• Meet people
• Ask for advice or referrals
• Online Marketing

Use in Business
• Nice-to-have, not a must-have
• Finding the networking niche
• Employers also use social networking sites to recruit
Different Social Networks

• Blogging

• Personal Website

• E-mail sending

• Social network websites

• Search Engine Optimization

• Launched in 2004
• More than 400 million users worldwide
• 83% of companies uses Face book
• 700,000 + local business have active face
book pages
• Revenue to be in Billions from 500 million
in 5 years from now
Companies using
Chirps from birds –
Jack Dorsey
• Created in 2006

• Described as the “SMS of the Internet”

• By March 2010, registered users increased

by 1500%

• 3085 tweets after Los Angeles Lakers

victory in the 2010 NBA Finals on June 17,
2010
Notable Usages
• Launched in 2003

• With 3 million users, India is the fastest growing

country as of 2009

• More than 70 million registered users

• Available in English, French, German, Italian,

Portuguese and Spanish
Features of
• LinkedIn answers

• LinkedIn services

• Search LinkedIn

• LinkedIn groups

• Jobs on LinkedIn

• Generate sales leads

Companies using
FIFA 2010 and Social Media
"It is the first FIFA World Cup in which social media
websites will play an important role in connecting
everyone who cares about the game of football" -
FIFA president Sepp Blatter.

• 2,910 tweets per second in 30 seconds after Japan

scored against Cameroon on June 14, 2010 in the 2010
FIFA WORLD CUP
Issues
• Privacy

• Information Access

• Misuse of social networks

• Inconsistent participation

• Digital non savvy team

• Protection for children

SWOT Analysis
Strengths Weakness

• Direct contact with audience • Effort v/s Results

• More measurable • Not good for outsourcing
• Reaching people with lesser efforts • Ever changing environment
• Cost effective • Making up for mistakes
• Strong, long term relationship

Opportunities Threats

• Being present where stuff happens • More Competition

• Talent comes effortless • Scope for error
• Reach out to certain groups that • Presence of bigger players
traditional media cannot • Less scope for revision
Questions

1) Is social media blurring the line

between the public and private life?

2) What do you think would be the

future of social networking?
 Merci!

Thank You!!!! 

Gracias!