Mc090410137 Mark Quiz

Muhammad Soban Badar
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MC090410137 : Muhammad Soban Badar 7

Quiz Start Time: 05:49 PM 8
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A company designs the product with little or no input from customers, the company is practicing
which of the following concept?
Select correct option:
Product concept
Marketing concept
Selling concept
Production concept
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Which of the following is NOT a part of marketing communication mix?
Telemarketing
Public relations
Sales promotion
Advertising
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Which one of the following tend to market high end goods and services and are able to use a
premium pricing strategy in a specific market segment.
Followers
Challengers
Leaders
Nichers
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Which of the following is the basic role of promotion?
Interpretation
Communication
Manipulation
Information
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Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:
Functional discount
Seasonal discount
Quantity discount
Cash discount
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Which of the following channel membership will be best for distribution of toothpastes?
Selective distribution
Corporate distribution
Intensive distribution
Exclusive distribution
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What is an outcome of communication and co-operation between sales personnel?
Successful selling
Successful teamselling
More market growth
More productivity
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Insurance service would BEST be described as which kind of a product?
Convenience
Unsought
Specialty
Durable
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9
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The price of which of the following is lower than the cost and is used to drag customers into a
store.
Premiumproduct
Discounted product
On-sale item
Loss leader
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Which of the following can be used to improve the customer’s viewpoint about firm’s products and
services?
Experiential innovation
Customer interface
Experiential world of customers

Building experiential platform
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A brand which is created and owned by a reseller of a product or service is known as:
Co-brand
Private brand
Manufacturer's brand
Licensed brand
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Core competency guides a firm recombining its abilities in response to demands from the:
Retailer
Wholesaler
Environment
Supplier
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Which of the following is Not a component of a marketing plan?
Marketing advantages
Environmental analysis
Executive summary
Marketing implementation
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Identify the sales promotion technique in which price of a product is temporally reduces to
increase sales.
Contests
Loss leader
Free samples
Coupons
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A price set by the retailer and often attached to a product with a sticker is known as:
Market price
List price
Retail price
Wholesaler price
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Logistics is about which of the followimg?
Storage
Transport
Purchasing
All of the given options
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Buying and selling of mass consumer goods and services comes under which of the following
markets?
Business markets
Global markets
Consumer markets
Government markets
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Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of
consumer sales promotion technique used by Lipton yellow label.
Cents-off deal
Price-pack deal
Price deal
Loyalty rewards program
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What is the mutual activity of negotiation and decision making?
Compromise seeking
Common objective
Conflict between parties
Presence of influence
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Which of the following is the sale of consumer products or services in a face to face manner away
from a fixed retail location?
Industrial selling
Indirect selling
Direct selling
Business to business selling
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Which of the following is an example of ancillary service?
warranty
Promotion
Labeling
Packaging
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Which of the following BEST describes the consumer’s preference for products that are widely
available to them?
Production concept
Marketing concept
Selling concept
Product concept
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Additional cost is associated with which of the following strategy?
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
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Which of the following involves designing and manufacturing the container or wrapper for a
product?
Labeling
Branding
Product line
Packaging
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A product is showing rapidly rising sales and profits are also high. Identify the product is at:
Introduction stage
Growth stage
Maturity stage
Decline stage
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Quiz Start Time: 06:12 PM s)
Question # 1 of 25 ( Start time: 06:12:01 PM ) Total Marks: 1
A price set by the retailer and often attached to a product with a sticker is known as:
Market price
List price
Retail price
Wholesaler price
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Which of the following is an example of agency based sales?
Web selling
B2 B selling
Advertising
Real estate
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9
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Identify the commercialization decision which involves decisions regarding launch of
product in single or multiple localities?
Why to launch the product?
How to launch the product?
Where to launch the product?
When to launch the product?
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Which of the following is a part of the media that is specially designed to reach a very large
or the whole population of a country?
Internet
Electronic media
Mass media
Publicity
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Which of the following is the basic role of promotion?
Interpretation
Communication
Manipulation
Information
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________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the
goods on to the end-user.
Free-flow
Internal marketing
Vertical marketing
Single transaction
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In the _____, the firm faces a trade-off between high market share and high current profit.
Introduction stage
Grow th stage
Maturity stage
Decline stage
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Billboards are example of which of the following advertising media?
Television
Radio
New spaper
Outdoor
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Which of the following is known as a set of marketing tools used by the firms to pursue its
marketing objectives in the target market?
Marketing mix
Promotion mix
Offering mix
Product mix
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All are the examples of complex sales EXCEPT:
Commercial goods sales
Mining equipment sales
Large fleet vehicle sales

Real estate development
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Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Balanced vertical integration
Forw ard vertical integration
Backw ard vertical integration
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The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is
called:
Product Cost
Product Value
Product need
Product Satisfaction
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Which of the following is used to segment and analyze consumer’s buying behavior?
Promotional mix
Integrated marketing communication
Marketing communication
Customer database
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Which of the following is TRUE statement?
Selling and marketing are interchangeable

Marketing is a narrow concept
Selling is a part of marketing
Marketing is a part of selling
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Which of the following is the period when sales fall off and profits drop?
Introduction
Grow th
Maturity
Decline
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Which of the following is also called as prestige price?
Skimming price
Penetration price
Psychological price
Premium price
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In which of the following the manager attempts to maintain the same margin regardless of
changes in cost?
Stabilization of margin
Increasing the margin
Decreasing the cost
Increasing the cost
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Many companies prefer to follow rather than challenge the:
Market challenger
Market follow er
Market nicher
Market leader
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Decisions regarding covering area of a product are included in which of the following
marketing strategy of a market plan?
Distribution
Promotion
Pricing
Product
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Media for commercial advertising can include all of the following EXCEPT:
Bus stop benches
Billboards
Wall paintings
Word of mouth
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Which of the following is not a typical supply chain member?
Competitor
Customer
Reseller
Intermediary
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Which of the following BEST describes the definition of marketing mix?
The w ay business distribute the products in the mar
The w ay product are arranged in the stores
The w ay product is priced
The w ay business elements are combined to meet th
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Which of the following relating to price is considered as a key element in the marketing
mix?
The size of the sales force

The speed of an exchange
Quality and cost controls
The generation of total revenue
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Warehousing facility to channel members is an example of:
Seasonal discount
Trade discount
Quantity discount
Cash discount
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When any customer does not fully likes the product or talks in favor of the product, it is
known as:
Bad mouth
Word of mouth
Bad impression
Unfavorable products
Muhammad Soban Badar

0345-7216161
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Muhammad Soban Badar

MC090410137 : Muhammad Soban Badar 7

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More market growth

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Experiential world of customers

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