GOOGLE CAPTURES 70% OF US SEARCHS

Domain 10/09 11/09 % change

Google.com 70.6% 71.6% 1%

Yahoo Search 16.1% 15.4% -5%

Bing.com 9.6% 9.3% -2%

Ask.com 2.6% 2.7% 1%

Hitwise - Dec 9, 2009

The Top 3 PAGE 1 Listings Get 72% of Clicks
Google Page 1 Click Through Rate
60%

50% 49%

40%

30%
Series 3
20%
13%
10%
10% 5% 5% 4%
2% 3% 2% 3%
0%
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
Listing Listing Listing Listing Listing Listing Listing Listing Listing Listing

SorgenFrei “Website Builder Rankings 2009

 SHORT TAIL - GENERAL SEARCH 7-14-10

Search Term: Orlando Used Trucks

Sponsored Results: #3

Local/Map Results: #0

Organic Results: #1

YOUR LISTING # 1
49% of Clicks
PAGE 1 RANK AT A PRICE
LINK:http://www.gibsontruckworld.com/
RECOMMENDATIONS:
General Search Terms: ie; “Orlando Used Trucks”

Sponsored Results: You have very good placement for

general search terms such as “orlando used trucks”

Local/Map Results: Poor Placement - No Results.

Recommend “Listing Service” to get you listed
and keep you near top of local/map listings.

Organic Results: PAGE 1 – POSITION 1 LISTING.

These excellent results could be temporary because
of Numerous Troubling “BACKLINKS” to your site
that could cause you to LOOSE THIS RANKING, and
Get BLACKLISTED, or put into a SANDBOX by Google.
1. Remove Bad Backlinks – Avoid Google Penalties
2. Develop “White Hat” SEO practices
3. Build a Microsite and Gain “Authority”
4. Point Backlinks from Microsite to Primary Site
5. Control More Space on Page 1 with Microsite
6. Give Buyers an “Independent” Site to shop.
7. Push Competition off Page 1
LONG TAIL – VEHICLE SEARCH 7-14-10
“ORLANDO 07 CHEVROLET 1500 CREW CAB 4X4”
 Clicks
LISTING 1 49%

LISTING 2 13%

LISTING 3 10%

72%of
Clicks

2% of
LISTING 9 YOUR LISTING
Clicks
 RECOMMENDATIONS:

1. INVENTORY PPC
(Click goes to vehicle page)

Clicks
2. MICROSITE
LISTING 1 49%

LISTING 2 13%
Even though you PLACE well for
62%of GENERAL searches you place at the
Clicks bottom of PAGE 1 or on PAGE 2 for
“GEO, YEAR, MAKE, & MODEL”.

After doing initial research with

GENERAL searches Truck Buyers are
ready to make a buying decision.
This is when they enter LONG TAIL
KEYWORDS to find exactly what
they’re looking for BUT you’re in
LOW CONVERSION LISTINGS.

MICROSITES & INVENTORY PPC give

you 2 to 3 more listings on PAGE 1.
2% of But these are TOP LISTINGS that
LISTING 9 CONVERT.
Clicks
 Inventory PPC

Pay-Per-Click to Your Inventory

 Word Press Microsites

SEO Page Rank: Google Loves Word Press Sites

- Keyword Rich Domains
- Word Press Platform
- Google Loves WP Blogs
- Fresh Relevant Content
- Live Inventory Feed
- SEO Friendly URL’s
- 3rd Party Site Look & Feel
http://wp1005.slice21.dealertrend.com/
 Keyword Rich
Domains
FLUsedTrucks.com
FloridaMonsterTrucks.com
TheMonsterTruckStore.com

Orlando.UsedTrucksSUVs.com
Orlando.UsedCarsAutos.com