Coca-Cola

The global drink

The task my class took on was to find out if students around
the world have the same reaction to Coke that we have
here in New Hampshire. They wondered if students just
drank Coke because everyone else did or if they really liked
the taste. We asked students from the learning circles
questions about their drinking habits as it pertained to soft
drinks. We received responses we were expecting and also
answers that amazed us. The thing we were most
surprised about was that of the students we surveyed, the
ones that were most dissimilar to us were from Kansas in
the U.S. The students there drank a lot of drinks we here in
New England had never heard of.
 Why do students drink Coke?
• The bottom line for the
students surveyed was
they liked the taste. Peer
pressure did not seem to
have a significant
influence on the decision
of what soda to drink.
Students also felt strongly
about they decision to
drink Coke Versus Pepsi.
There really does appear
to be a cola war.
Coca-Cola Statistics
• Coca cola owns more than
½ of the world’s beverages.
• Coke is affordable in all the
countries we surveyed. It
was not out of the price
range for an afternoon
snack.
• Coke comes in a variety of
sizes worldwide so you can
use it for a crowd or as a
personal snack drink
 Advertising
• Coke was first advertised
as a remedy for
headaches and exhaustion
• Coke has been advertising
on television for 50 years.
• Songs used in coca cola
commercials have become
popular.
• They use catchy mottos
such as:
“Adds a refreshing relish to
every form of exercise”
 Charitable Giving
• The Coca-Cola Company and its
bottling partners shipped more than 30
million donated 8-oz. servings to
Hurricane Katrina Evacuees, donated
$10 million to tsunami relief efforts in
Asia and after the September 11
terrorist attacks committed to a $12
million financial contribution to disaster
relief efforts.
 The Other Side of Coke
• There are 27 • Some of the other
different varieties of brands under the
coke made by Coca- Coca-Cola Company
Cola are:
– Sprite
• First bottle of Coke – Barq’s Root beer
was sold 120 years – Dasani
ago on May 8, – Dr. Pepper
1886 in Atlanta, – Fresca
Georgia. – Hi-C
– Minute Maid
 Marketing Worldwide
• In 1998 Coke
international created its
first ad for the
celebration of the
Muslim holiday of
Ramadan. It was run in
20 countries worldwide.

• Coke is a Kosher drink,

so it is sold
internationally.

This coke can is written in Hebrew

 Coca-Cola Recognition
• Coca-Cola is
recognized by 94% of
the world’s population
• Approximately 10,450
Coca-Cola brand drinks
are consumed around
the world each second
of every day
 International Coca-Cola
• In Hong-Kong, heated
Coke is served as a
cold remedy
• Coke advertises 200 in
countries around the
world.
• In Japan people use
money chips on their
cell phones to pay for
drinks.
Coca-Cola in Our Schools
• Students in our surveys
indicated their ads were
similar to those in the
United States. This
was particularly true in
Europe.
• Coke vending machines
appear in many schools
around the world.
 In the Olden Days
• Coca-Cola sold only • A single share in
25 bottles in the first Coke that was
year bought in 1919
• Nowadays, they sell would be worth
over one billion $92,500 in 1997
bottles per day • 1919 is when the
Coca-Cola went
public
 Funky Facts
• You can put a penny
in Coke and it will
dissolve
• The sales of Coke in
the first year was
$50, and the
expenses were $70
 Coke in Space
• In July 1985, Coke
was the first soft
drink to be enjoyed
in outer space on
the space shuttle
Challenger
• A special space can
was developed
 Did You Know?
• If you stacked all of the bottles of Coke
that had ever been made end to end, it
would reach to the moon and back
1,045 times!
• Coca-Cola contained cocaine until 1913
– They had to remove it from the ingredients
because people were becoming addicted
to the drink
A Special Thanks !!
Nauman Khalid
(101303)

Pak-Aims