BRAND

BUILDING
COMPANY: VODAFONE

By
Kyle Albuquerque
Roll no. 10
T.Y.B.M.M.
 Vodafone
The largest mobile telecommunications network in the world, Vodafone, was founded in 1984 as
Racal Telecom Ltd, which was a subsidiary of Racal Electronics’ Plc. Racal was a British radar
and electronics firm founded in 1950. It all started in 1982 when Racal Electronics Group, a
subsidiary of Racal Strategic Ltd, won its bid for the private sector UK Cellular license. This
enterprise, known as Racal Vodafone, was a joint venture between Racal, Millicom, and
Hambros Technology Trust

Vodafone Group Plc is the world's leading mobile telecommunications company, with a
significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States
through the Company's subsidiary undertakings, joint ventures, associated undertakings and
investments. Vodafone Group plc is a British multinational mobile network operator
headquartered in Newbury, England.

The story about the world’s largest telecommunication’s giant has been nothing short of
phenomenal, the Vodafone Group, has marked an astonishing achievement in the cellular
business, with its major acquisition strategies and takeovers. The Group’s subsidiaries operate
under the brand name ‘Vodafone’.

Vodafone is the world's largest mobile telecommunication network company, based on revenue,
and has a market value of about £71.2 billion (November 2009). It currently has operations in 31
countries and partner networks in a further 40 countries. Based on subscribers, it is the world's
second largest mobile phone operator behind China Mobile and over Telefónica, with over 427
million subscribers in 31 markets across 5 continents as of 2009. In the UK, its home ground,
Vodafone has badly underperformed in the last few years due to brisk change in administration.
It has slipped from first to third largest telecom operator generating a revenue of £4.9 billion
from its 18.7 million customers in 2008-09. As of March 31, 2009, the company employs more
than 79,000 people worldwide.

The name Vodafone comes from voice data fone, chosen by the company to "reflect the
provision of voice and data services over mobile phones". Vodafone owns 45% of Verizon
Wireless, the largest wireless telecommunications network in the United States, based on number
of subscribers.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States
the Group's associated undertaking operates as Verizon Wireless. During the last few years,
Vodafone Group has entered into arrangements with network operators in countries where the
Group does not hold an equity stake. Under the terms of these Partner Market Agreements, the
Group and its partner operators co-operate in the development and marketing of global products
and services, with varying levels of brand association.

At 31 March 2010, based on the registered customers of mobile telecommunications ventures in

which it had ownership interests at that date, the Group had 341 million customers, excluding
paging customers, calculated on a proportionate basis in accordance with the Company's
percentage interest in these ventures

The Company's ordinary shares are listed on the London Stock Exchange, where it is a
constituent of the FTSE 100 index. Previously Vodafone was listed on New York Stock
Exchange, but later it indented to transfer the listing of its American Depositary Receipts, each
representing ten ordinary shares of its company, from NYSE to NASDAQ. However, it would
keep listing its debt securities on NYSE. The Company had a total market capitalization of
approximately £71.2 billion at 12 November 2009.

Vodafone Group Plc is a public limited company incorporated in England under registered
number 1833679. Its registered office is Vodafone House, The Connection, Newbury, Berkshire,
RG14 2FN, England.

TODAY

Vodafone has a market value of about 75 billion. Vodafone currently has operations in 25
countries and partner networks in a further 42 countries. Vodafone unlike any other
telecommunications company on earth has 290 million subscribers and ranked among the top ten
global companies by market capitalization. Its main products and services include network
business, distribution business, retail shops, data-services business, short message service (SMS),
multi-media portal, third-generation licenses, cellular operations and satellite services. In India it
is the second largest GSM player after Airtel.

Vodafone has competitive advantage because of the following reasons:-

1)VAS (value added service)

Number of schemes they have. Especially the add on plans. This is separate from the main
plan. It is a major source of revenue for the company. They have plans like “Chota Recharge”,
etc which gives them an edge over other.

2)Viral Marketing/Buzz Marketing

Vodafone has given birth to the Zoozoo: a special character created specifically to convey a
value added service (VAS) offering in each of the newly released commercials. Vodafone has
come with creative advertising campaign for its various plans. This strategy has captured the
imagination of millions.

3)Core Competency
Vodafone as a brand has always focussed on its core competent area. They have the highest
market share after Bharti, BSNL, Reliance

4)Technological Advantage
Vodafone has installed SAP technology. SAP is delivering mobile capabilities such as
mobile asset management, mobile sales for handhelds, mobile service for handhelds, mobile
time, mobile travel, mobile BI, mobile warehouse management, and mobile direct store delivery.
These capabilities of SAP Mobile Business establish new ways to interact with enterprise
systems and empower new user communities to participate in collaborative business processes,
resulting in increased customer satisfaction, profitability, and competitive advantage.

5)Market development
Vodafone has sought FIPB (Foreign Investment Promotional Board) for two licences and it
aims to become a full-fledged communication services provider in the country. It can now
provide Internet services and many more services. M2M solutions are now set to expand further
helping Vodafone to gain a competitive edge.

6)Cost Advantage
Obtaining these licences has reduced capital spending by over 60%, operating costs by 40%
and staff numbers from 3,200 to 1,700. Overall, the company has refocused and become clear
about its direction, strategy, values and brand. They have the ability to execute; empowered by
strong local and global channel partners and systems integrators. The company's revenues in
India stood at 2.68 billion pound, while from the entire Asia-Pacific region revenues were at 5.81
billion pound for the fiscal 2009.

7)Continuous Improvement
Vodafone as a brand keeps on improving and coming up with new plans. It adjusts
according to market need. Brings up innovative plans which give them a competitive advantage.
How it will sustain competitive advantage?
By keeping focus on Vodafone Vision

• To be the world's mobile communications leader – enriching customers' lives, helping

individuals, businesses and communities to be more connected in a mobile world.
• To help customers use mobile communications to make their lives richer, more fulfilled,
more connected. They will choose Vodafone because it is the best experience they can find.
• Through their leadership, scale, scope and partnerships, Vodafone will bring online mobile
services to the world.
• Vodafone will lead in making the mobile the primary means of personal communications for
every individual around the world.

Focusing on Vodafone Customers

• Vodafone customers have chosen to trust the group.

• In return, Vodafone must strive to anticipate and understand their needs and delight them
with the services provided.
• Vodafone must value customers above everything else and aspire to make their lives richer,
more fulfilled and more connected.
Vodafone must always listen and respond to each of its customers.
• Vodafone will strive to delight customers, anticipating their needs and delivering greater
quality and more value, faster than anyone else.

Focusing on Vodafone Employees

• Outstanding people working together make Vodafone exceptionally successful.
• Vodafone seeks to attract, develop, reward and retain outstanding employees.

Vodafone has grown with presence in many countries than any other mobile operator, and that
gives it the competitive edge described as GLOBAL SCALE and SCOPE. They have set of
factors and capabilities that allow them consistently outperform. So if Vodafone keeps its focus
on what it already has and keeps on building onto that with continuous improvement it will be
able to sustain its competitive advantage. Therefore, in the coming future they can gain more
market share and provide better services with increased level of satisfaction.
SWOT Analysis of Vodafone

Strengths Weaknesses

• Leadership position • Centralised control – low

• Global brand strength • flexibility High customer churn rates
• High geographical reach

Opportunities Threats
• Expanding market boundaries • Increased competition
• Growth through 3G Strategic alliances • Market saturation in Europe
• Emergence of Low‐Cost Brands

Strengths
The main strength of Vodafone within the telecommunications market lies in its brand image and
recognition. Vodafone, having established a global presence and having invested highly in
marketing a differentiated image by promoting a Vodafone life style, currently enjoys a
differentiating advantage that, if exploited properly, can offer a lead in competition. The
presence of Vodafone in numerous countries within Europe as well as in all part of the world
enhances this image. It allows customers to travel and enjoy easily the services of their home
country operator. In the few countries that Vodafone is not physically present (e.g. Norway) it
has well‐established strategic alliances which allow for a better service of mobile clients.

Weaknesses
The expansion of Vodafone has been completed at the expense of direct control of its operations.
The company grew through a process of acquisitions of national telecommunications companies
(e.g. the acquisition of the third biggest Czech mobile phone operator, Cesky mobile) rather than
organic growth. This increased its subscribers’ base quickly, offering direct market knowledge
and immediate additions of customer bases at the expense of direct effective control of the
subsidiaries. At the same time though, it implicitly imposed a centralized operational structure
for the group, nominating the UK headquarters as the leading business unit running a much
centralized marketing and handset procurement at group level. This has resulted in the neglect of
local markets and local differences, allowing market share to be gained by smaller local
competitors30. Due to the highly saturated Western European market this has resulted in an
increase in the price elasticity of demand, with consumers becoming continuously price oriented.
This has resulted in high customer churn rates reaching the level of 32.8% in the UK compared
to O2’s 24%31.

Opportunities
The telecommunications market, even though highly saturated in some regions offers great
potential due to the ageing population and the sophistication of the consumers. It offers great
opportunities through a careful market segmentation and exploitation of particular profitable
segments. Different strategies should be pursued – simple phones and simplified pricing plans to
the ageing population and more updated, sophisticated solutions for younger generations. The
expanding boundaries of the market could provide further opportunities by allowing Vodafone to
enter more aggressively into fixed‐line service and to better enjoy the benefits of its high
investment in 3G technology. Moreover the company has undertaken its first steps in
establishing strategic alliances to develop customized solutions for end‐users: Vodafone recently
announced two new partnerships, one with supermarket group ASDA to launch an ASDA‐
branded mobile service in the UK, and another with electrical retailer DSG International to
provide mobile solutions to small businesses32. This could further be enhanced to avoid being a
late‐entrant in this new method of distribution which offers access to a wide potential customer
base.

Threats
The European part of Vodafone’s market is characterized by existing high levels of competition.
Major brands such as O2 and T‐Mobile are exploiting the price sensitivity of customers and in
this way they are building a stronger image and presence in the market. Indirect competition is
also increasing further, through the presence of Skype and other related (not only voice) Internet‐
based services. This, combined with the upcoming European legislative measures is expected to
limit further the tariffs for the network providers imposing further need for price cuts which
could harm the bottom line profitability of the company.
 Visual identities of VODAFONE
NAME

The name Vodafone originates from “Voice Data Fone”, which reflects provisions of voice
and data over mobile phones. The name would serve as a reflection of the firm's goal of
establishing a voice and data services over cellular telecommunication networks. VO represented
voice and DA would symbolize data and FONE would represent the cellular network, hence
Vodafone.

In 1982 Racal Electronics plc’s subsidiary Racal Strategic Radio Ltd. won one of two UK
cellular telephone network licences. The network, known as Racal Vodafone was 80% owned by
Racal, with Millicom and the Hambros Technology Trust owning 15% and 5% respectively.
Vodafone was launched on 1 January 1985. Racal Strategic Radio was renamed Racal
Telecommunications Group Limited in 1985. On 29 December 1986 Racal Electronics bought
out the minority shareholders of Vodafone for GB£110 mil-lion. Trivia note-When the Millicom
team arrived at Racal in Reading, John Gaiger was given the task of setting up a PC network of
HP PCs for them. He named the server, Brezhnev and the workstations were named after
American Presidents. In September 1988 the company was again renamed Racal Telecom and on
26 October 1988 Racal Electronics floated 20% of the company. The flotation valued Racal
Telecom at GB£1.7 billion. On 16 September 1991 Racal Telecom was demerged from Racal
Electronics as Vodafone Group.

Logo

In 1997 Vodafone introduced its new corporate Speechmark logo. This represents a quotation
mark within a circle. With the 'O's in the Vodafone logotype being opening and closing quotation
marks, suggesting conversation.

Vodafone’s original logo used until the

introduction of the speechmark logo in
1997 New Corporate Logo of Vodafone
as of 1997.
Slogan/Phrase

"Make the Most of Now"

The “Make the most of now” tagline, in favour of the simpler “Power to you”. Instead of
dictating to customers, Vodafone wants to let them know that they, with phone in hand hooked
up to the mobile internet, are now in charge.

“It is not the big power,” said Vittorio Colao the Italian chief executive of Vodafone, the mobile-
phone giant of his new brand identity. “It is not the power of top down. It is bottom-up power. It
really means that Vodafone puts the customer at the centre of what we do.”

For Colao , this is more than just a new marketing push. He has put polishing the company’s
brand and image, internally and externally, at the top of his in-tray. “The centre of this company
is marketing and human resources,” he said. “It is not the brand talking anymore and telling the
customer what to do. It is the customer who will decide.”

Packaging
VODAFONE’s packaging shows a series of illustrations expressing the dynamism of youth
culture and energy. A few illustrations of such packaging are as follows :
SHOWROOMS
 ADVERTISING

Zoo Zoos
ZooZoo was created to promote the value added
services ( VAS) of Vodafone. Vodafone was trying
hard to capture the VAS Space because it is a
potential cash cow for cellular companies.
Vodafone also wanted to make the most of the IPL
season 2. Although IPL is a crowd puller, it is also a
marketer's nightmare because of the clutter. IPL
attracts all the deep pocket advertisers and to
standout, one needs to think out of the box.

Thus ZooZoo was born. They were launched on

April 20th 2009 with about 30 different TVCs for VAS including – cricket alerts, beauty alerts,
phone backup, call filter, live games, musical greetings etc. ZooZoo is a semi alien semi-human
character living in an earth-like place ( lot of which is left to the viewer's imagination).These are
very simple beings who are very expressive. They laugh aloud , cry loud and have a child like
simplicity around them. I think many of us wanted to be such an expressive being which makes
ZooZoo very personal .

The success of ZooZoo is the success of minimalism and simplicity. Although the production
process of ZooZoo ads are not simple, as a consumer I was attracted to the simplicity of the
concept and the execution. ZooZoo also highlights the power of storytelling. Each ads tells a
very simple story. After all brands are made through story telling.

The Response
Despite the high brand recall that this advertising campaign ensured for Vodafone Essar, not
everyone was impressed by the company's ad strategy. Some analysts were doubtful about
whether the ads would attract people living in the semi-urban and rural areas of India. They also
wondered whether the popularity of the ZooZoos advertising campaign would actually help the
company increase its revenues. In April 2009, as the TVCs started being aired on television, they
created the necessary buzz both in traditional as well as in social networking sites like Facebook,
and Twitter and video sharing website, YouTube.

All the TVCs were available both on YouTube and Twitter. For the week ended April 25, 2009,
one ad on fashion tips was viewed 13,000 times on YouTube. On Google.co.in, the word
'ZooZoo,' became the third highest search word on May 04, 2009.
Vodafone and Beckham: The campaign
Beckham is supporting the campaign to promote Vodafone live! in the UK and in other markets.
The UK campaign shows Beckham doing everyday things: a happy, relaxed, competent shopper
sending pictures and accepting a message to remember to buy eggs. At the same time he is also
clearly demonstrating what Vodafone live! can do.
The TV campaign has been a huge success. Many people have seen it and can recall the adverts.
The campaign captured the imagination of the press, and many newspapers covered stories about
Beckham's sponsorship deal. Slogans such as 'Send it like Beckham' help to further promote the
Vodafone message. Beckham's image is also used on a variety of other customer
communications including in-store posters, billboards, in the company's magazines and
catalogues and in leaflets mailed to customers.
High profile campaigns are a gamble. The campaign's impact has to justify the time, money and
effort spent on it. The marketing team must evaluate the campaign's success. Vodafone UK has
asked people across different sectors of society about the campaign, and has analysed their
responses. Individuals were asked what they could remember about the campaigns. This is
known in the marketing industry as recall.

Another exercise assessed the effectiveness of the poster depicting Beckham being reminded to
buy some eggs. People in the survey are shown different Vodafone posters and asked to say
which of them they recall in relation to Vodafone live!

Clearly, the Beckham poster is far and away the one that is best recalled.
Other data has been used to assess the success of the Beckham promotion. Findings from UK
Brand Tracking data reveal that the TV campaign has increased awareness of Vodafone with
above average efficiency as measured by the Awareness Index, primarily because of the
Beckham scenes. People are able to recall and describe the advertisements without prompting.
The Beckham campaign has also helped to support Vodafone's drive for brand migration.
Vodafone can help to fulfil its aim to grow successfully by acquiring local companies in markets
that Vodafone would like to enter. A good example of this is Vodafone's purchase of J-Phone in
Japan. The initial strategy was to use a dual J-Phone Vodafone logo alongside the powerful
image of Beckham to emphasise the relationship between the two companies.

Vodafone helpline services

Vodafone has rolled out a new ad campaign, to take forward their 'Happy to Help' positioning.
O&M has created the three TVCs which form a part of the series to promote Vodafone's
customer care helpline service. Each of the three spots features the little girl and her adorable
pug in situations where the pug gets to play the little girl's loyal help at hand.

Talking about the campaign, Rajiv Rao, group creative director, O&M says, "The brief for the
campaign was to bring alive the Vodafone Customer Service promise and make it more tangible.
This is stage two of the campaign where we've specifically mentioned some of the services like
24x7 day and night service, service at your door step with mobile vans, and over 3000 Vodafone
stores at your service so that you are never too far from one."

In the first TVC, the little girl is the only one to sit on a bench in her ballet class, while the other
girls are practicing. Since the girl has forgotten her ballet shoes, her pug is racing against time to
get across her shoes to her before the class ends. The commercial ends with the 'Happy to help at
your doorstop' tagline, that focuses on the Vodafone Mobile Stores. In the second ad, the girl is
swimming in a pool, and the pug follows her every move with a towel in its mouth. The
objective behind this TVC was to showcase the 3000 plus Vodafone stores and mini-stores, and
their convenient locations. In the last commercial, the pug is shown to keep watch outside the
girl's tent, as she peacefully sleeps. This TVC portrays the pug as available for service at
anytime, to draw a parallel with Vodafone's customer care service.

Banner Advertising
Mobile banners are probably the most common and fastest growing of the formats available on
mobile. Similar in concept to Web banners, static or animated banners may be placed at the head
and foot of portals, mobile sites or search results
Banner ads can be click to call, or click to download, but more commonly they click through to a
mobile site or microsite. Increasingly, publishers and operators are able to offer sophisticated
targeting of banners, which inevitably increases their relevance to the audience and drives better
performance and ROI.
Demographic targeting options look up and use a customer’s age, sex, location, and the type of
device they are using to offer a more relevant advertising experience. Contextual targeting
options allow advertisers to target ads based on editorial channel, time of the day, day of the
week, etc.
Pricing for banner advertising is normally on a CPM basis, with rates depending on the market,
the volume of spend and degree of targeting required.
Typical click through rates for run of portal are 1-2% (10 times the internet average). As with the
fixed internet rates, they can easily exceed this depending on the creative used, the message
contained within and of course through the use of the aforementioned targeting.
In Vodafone Turkey for example, in recent trials, banners on Vodafone live! achieved CTRs of
25% and higher.
Around the corner lie the so called rich media ads in a range of different formats. These will
allow customers to interact and engage with a banner – watching a video or downloading info
directly from the advertisement without having to click to find out more.

Sponsored Alerts
Content alerts covering a huge range of subjects including sport, entertainment, motoring and
celebrity gossip are increasingly ad-funded.
Subscribers opt to have the alert sent to them. This may be delivered on an event-based (e.g. a
goal scored), daily or weekly basis. Ads are inserted into these alerts, in return for which the
subscriber receives the service for free. Users can link through from an alert to a mobile
microsite for deeper engagement. Click through rates of over 10% can easily be achieved.
Such content 'snacking' is proving increasingly popular with busy and 'on the go' audiences all
around the world and allows targeting of specific consumer profiles and interest groups.
Furthermore, long term placements provide an ongoing positive brand association with content
that is valued by the subscriber.
 PUBLICITY
Vodafone UK produces various publications for customers and staff, e.g:
• Vodafone Essentials: outlines the product range
• Vodafone Explore: helps customers to maximise their use of their purchase
• Direct mail: stimulates customers and potential customers to find out more
• Vodafone life! A magazine for employees, detailing products, people and sponsorship
deals

VODAFONE’S PARTNERSHIP WITH MCLAREN MERCEDES SERIES:

As title sponsor and official mobile partner of the ‘Vodafone Mclaren Mercedes’ team, Vodafone
is raising its association with Formula 1 to the ultimate level. We have committed to a long-term
agreement, starting in 2007.
The sponsorship demonstrates Vodafone’s ongoing commitment to the Formula 1 world
championship, a sport which continues to deliver massive global television coverage and which
has significant appeal for Vodafone’s consumer and business customers around the world.
The title sponsorship including the team name ‘Vodafone Mclaren Mercedes’ and ‘official
mobile partner’ of the team gives Vodafone; dominant title sponsorship branding on the cars,
drivers' and pit crews' overalls and helmets.
As we enter into this exciting new partnership the associative rights acquired provide unique
opportunities that will continue to raise brand awareness through the team name and branding.
The team partnership delivers a powerful integrated marketing platform through advertising,
hospitality, mobile content, handset offers and promotions and through innovative activation will
encourage preference and loyalty amongst Vodafone’s customers.

VODAFONE WITH UEFA CHAMPIONS LEAGUE:

Vodafone is in its second season as official partner and official mobile network of the UEFA
Champions’ League, the world's largest annual football competition.
Vodafone is delighted to be at the forefront of Europe’s premier club competition. After the
successes of last season's UEFA champions league sponsorship and the agreements announced in
April to sponsor the UEFA cup final and UEFA super cup, Vodafone is looking forward to
strengthening its position as a brand passionate about the beautiful game.
The UEFA champions’ league is the world's greatest club football competition. During nine
months of every year, Europe’s top 32 clubs battle it out for the trophy that proves they're the
best of the best. It's a sponsorship that delivers considerable value to Vodafone and is highly
relevant to most of the Vodafone operating companies.
Football is the most popular sport in the world. Huge numbers of Vodafone customers are
passionate about football - and sponsorships help to convert this passion into a business
relationship.
The partnership enables Vodafone to deliver content including video highlights packages and
goal alerts from all UEFA champions league matches to football fans on the Vodafone live! With
3g consumer service.
 VODAFONE TIE-UP WITH RADIO CHANNEL FEVER 104:

Vodafone tied up with Radio channel FEVER 104 wherein the channel provides with cash prizes
of upto 1 lakh or more which is another promotion strategy adopted by Vodafone which was a
success.

Vodafone’s partnership with The National Autistic

Society
Brand positioning involves creating an image that is understood by the wider public of what a
brand stands for. Vodafone’s brand positioning is:
‘Vodafone helps people enjoy richer communication, anywhere, anytime. Always reliable,
always easy, always great value …passionately delivered’. The 3-year partnership programme
with NAS fits neatly with this brand positioning.
A programme is a set of organisational activities that have clear objectives and timescales. A
vision was created for the programme which was to: ‘create a best in class partnership between
Vodafone and the National Autistic Society (NAS) that breaks down barriers and makes more
things possible for people affected by autism’.
The programme covers a 3-year period. There are 3 main elements of the programme:
Help! is an intensive programme for parents and carers whose child has been recently diagnosed
with an autistic spectrum disorder. The programme explains what autism is, how to explain the
condition to siblings, teachers and relevant professionals. It also covers practical advice
including techniques for improving communication and behaviour, specialist information on
education, rights, entitlements and local support services. Help! provides parents with an
opportunity to meet other parents and discuss their thoughts and emotional concerns in an
informal manner.
PARIS (Public Autism Resource and Information Service) is an online, interactive database of
services for people with autism, their parents and carers. The service can be accessed in a variety
of ways including by computer and mobile phone. This is a very useful service for parents with
autistic children. For example, the database identifies services such as local playgroups or
schools with specialist support for autistic children or a more practical service such as a
hairdresser or dentist who has been trained in understanding autism and is aware of how to
provide a more specialised service.
Awareness is a media campaign sponsored by Vodafone which is designed specifically to raise
public awareness of autism and the work of NAS. The posters used promote both the NAS and
Vodafone brands.
Cause Marketing is not a form of corporate philanthropy, there are clear commercial objectives
for both partners. However there is an element of raising money for the NAS, but utilising
mechanisms which are embedded in Vodafone's ‘business as usual’ activities. Vodafone has
made it possible for customers to donate money to the NAS via text messaging and over the web.
Vodafone's handset recycling scheme, which is a key element of its CR programme, helps
customers to recycle their unwanted handsets and ensures that all the money raised from the
recycling process, almost £800,000, goes to the NAS.
The programme includes other ways for customers to engage with the charity such as sales of
'Thomas the Tank Engine' zip pulls and Christmas cards which are promoted through its retail
stores.

Staff have also been very enthusiastic in taking part in voluntary activities and in raising funds
for the NAS. At the start of the programme one of the goals was to engage and inspire staff to
raise £50,000 over the 3-year life of the relationship. During the first year, staff raised £106,000.

One of the reasons that staff have been so engaged and supportive is because they were involved
early on in helping to determine what sort of Cause Marketing programme there should be.
Before starting the programme Vodafone set out a number of objectives which could be used to
measure the success of the partnership. Typical examples of these were to:
• make Help! available to 2,710 families
• launch PARIS
• increase awareness of autism to 60% of the population
• raise £50,000 through staff fund raising activities
• raise awareness of Vodafone’s Charity work to 20% of the population
• increase employee enjoyment of work by encouraging at least 5% of employees to get
involved in the partnership.

Vodafone believe that Cause Marketing objectives must fit closely with their vision and overall
business goals. Metrics (measurements) are therefore used to see how successful their Cause
Marketing has been. In independent research carried out by MORI (a market research company)
it has been shown that 55% of Vodafone customers identified the company as being a
responsible business and this figure has risen by 10% in a year. At the same time awareness of
autism has increased and there is more and more coverage in the media (particularly on
television and in the press). Clearly this is not just as a result of the programme, but it has helped
significantly. Results have shown that Vodafone customers now have an increased awareness of
NAS.
Vodafone sponsors the following teams and events:

• Spring Fest, Annual Socio-Cultural Festival of IIT Kharagpur, as a Title Sponsor 2008
• Techniche 09, Annual Techno-Management Festival of IIT Guwahati, INDIA as the Title
Sponsor
• Kshitij, Annual Techno-management festival of IIT Kharagpur, Strategic Partner 2008
• Albania national football team, 2008 sponsor
• Australian cricket team, official sponsor of the Australian test team and home test series
from the 2010-11 Ashes, taking over from 3 mobile following the two parenting
companies merger.
• Indian Premier League (Cricket), Associate sponsor
• A parade during 2005 showing Vodafone as team sponsor of England Cricket Team.
• Bucharest Ring – Vodafone Bucharest Challenge 07, primary sponsor
• Clare Gaelic Athletic Association
• Deutsche Tourenwagen Masters (DTM - German Touring Car Masters) series (2002–
2007) (formerly D2).
• Vodafone Oaks and Vodafone Derby horse races
• Gaelic Athletic Association - Vodafone is one of the main sponsors of Ireland's GAA
• All-Ireland Senior Football Championship for the 2009 Summer.
• Dublin GAA - Gaelic Football team, beginning in 2010 until 2016.
• New Zealand Warriors – An NRL Rugby League team
• Romania National Football Team, major sponsor from 2006
• Vodafone Arena (Rosenholm) multisport arena in Karlskrona, Sweden (since 2005)
• Wellington Lions – New Zealand rugby union team
• West Coast Eagles, Australian rules football team, elite sponsor since March 2006
• Triple Eight Race Engineering, V8 Supercars team, primary sponsor (since 2007)
• Olympiakos, Greek football team
• Newbury R.F.C., Newbury Rugby Club
• Newbury Comedy Festival
• Newbury Buses
• Home-Start International worldwide family support charity
• Al Ahly, Egyptian Club football team
• UCD Ents, the Entertainments Division of UCD Students' Union – primary sponsor
(since 2007)
• Penske Racing - Primary sponsorship of the #12 NASCAR Nationwide Series, Grand-
Am Rolex Sports Car Series, and Indy Racing League IndyCar Series cars entries. A
Associate sponsorship of the #3 and #6 Dallara-Honda IndyCar Series. All are through
the Cellco Partners venture with Verizon. This sponsorship was moved from the
NASCAR Sprint Cup Series because their purchase of Alltel broke NASCAR's
grandfather clause prohibiting wireless telephone companies from advertising in the
NASCAR Sprint Cup Series, and was split among all other racing efforts.
 PUBLICITY DURING THE PAST 1 YEAR
09 June 2009

Completion of Merger of Australian Telecoms Operations

Further to the announcement of 9 February 2009 and obtaining all necessary regulatory and
shareholder approvals, Vodafone announces today that the merger of Vodafone Australia
Limited and Hutchison 3G Australia Pty Limited has been completed.

17 June 2009

Vodafone’s New Telecoms Management Service -

Simplifying the Management of Fixed and Mobile Telecoms
Services
Vodafone Global Enterprise- – the division of Vodafone which manages the communications
needs of the largest multinational companies worldwide – announces the launch of Vodafone
telecoms management, a new service which combines and simplifies the management of fixed
and mobile telecoms.

Vodafone telecoms management is a fully hosted service designed to remove the operational
complexity of managing the telecoms environment for multinational businesses.

Underpinned by Vodafone’s global support and service level agreements, the service will give
multinationals greater visibility and management control over their telecoms expenditure, as well
as improve the quality of service delivered to employees.

The offering will also deliver a single, online management view of both their fixed and mobile
telecoms services. Vodafone consultants will work with customers to assess and scope their
current telecoms vendors and services, then develop a management plan aimed to deliver greater
efficiency and reduce costs.

Additional key features include:

• A single online view of spend across all telecoms providers

• Full visibility of telecoms assets such as mobile and fixed devices
• Ability to control and manage mobile devices
• Capability to secure, lock and remotely wipe mobile devices
• Visibility of telecoms vendor contracts and the current contract status

The online management portal is tailored to each organisation to ensure that it interfaces with
their existing company processes. For example, the service provides an employee self-service
portal, enabling employees to order new mobile devices and update their profiles. The process of
ordering a device and the type of device that an employee is allowed to order will be in line with
each company’s set approval guidelines, policies and work flows.

21 July 2009

Vodafone Mobilises For Fast Growing M2M Market

Vodafone is launching a global Machine to Machine (M2M) service platform to help companies
deploy and manage large, wireless M2M projects. The new platform will also be supported by an
expert team with world-wide responsibility for growing Vodafone’s M2M business.

Vodafone is looking to bring its scale and expertise to this fast-growing market as more and
more corporates use wireless M2M to enhance customer service in areas including smart
metering, connected cars and the remote monitoring of equipment. This is expected to result in
significant demand for M2M services on mobile networks across Europe over the coming years.

Globally, operator revenues for wireless M2M were €3 billion in 2008, forecast to rise to €8.9
billion in 2012, according to the analyst firm Berg Insight.

Vodafone will provide a single point of contact for customers to manage the complex area of
M2M connectivity from early concept development to support for national and multinational
deployments.

The Vodafone M2M global service platform, with its unique patent-pending functionality, will
provide corporate customers with managed connectivity for M2M smart service deployments.
Companies will be able to centrally manage and control the process of rolling out M2M devices
across many countries, increasing the speed of implementation and reducing the cost, complexity
and risk traditionally associated with deploying such projects.

As well as enabling companies to gather useful customer data from a wide range of wireless
intelligent devices, the platform will offer a suite of management functionality including the
ability to centrally activate, suspend and deactivate devices at the click of a button.

Vodafone has also put in place a global M2M team to develop services designed to match
specific industry needs alongside flexible commercial models. The team will analyse and provide
solutions for emerging M2M market requirements, such as smart metering for utilities and e-call
in the automotive industry, an alert system for cars involved in accidents for the automotive
industry. With over 100 staff working in M2M, Vodafone has extensive experience in the market
and it is hoped that the new organisation will accelerate the development of M2M smart services.

In addition to the role M2M can play in enabling smarter services, Vodafone believes the
technology can help large businesses to reduce their operations’ impact on the environment. An
upcoming Vodafone report entitled ‘Carbon Connections’ calculates that the greenhouse gas
emissions savings from a range of M2M-enabled smart systems could be more than 90 million
tonnes per year across 25 EU countries by the year 2020.
 22 July 2009

Azerfon and Vodafone Sign Strategic Partnership

Azerfon, one of the fastest growing mobile operators in Azerbaijan and Vodafone today
announce a non-equity partnership to provide customers with high quality communications
services and to collaborate jointly on future technological developments.

Under the Partner Market agreement, Azerfon has exclusive access to a range of products,
services and devices from Vodafone in Azerbaijan as well as access to Vodafone’s experience in
supply chain management, the acquisition of enterprise customers and improved network inter-
working. Vodafone’s products will be made available for Azerfon’s customers and potential
customers in Azerbaijan.

Azerfon, which is currently constructing the third generation (3G) network in the country, will
also be able to draw on Vodafone’s expertise in rolling-out high-speed mobile data networks and
mobile broadband products, working with leading global equipment providers.

The partnership with Azerfon will allow Vodafone to offer its customers a range of services,
which utilise ‘home’ network capabilities as well as extended coverage within Azerbaijan. The
two companies will cooperate to provide additional support to Vodafone Global Enterprise
customers, who have a presence in the region.

Vodafone's products and services will be marketed in Azerbaijan under a co-branded approach
and as part of a phased roll-out Vodafone will provide Azerfon customers with improved voice
and data roaming access across 67 countries where Vodafone is present.

22 July 2009

Cutting Costs and Saving Energy

Mobile technology could cut Europe’s annual energy bill by €43bn

A new report issued by Vodafone, in collaboration with Accenture, concludes that mobile
technology could cut Europe’s annual energy bill by at least €43 billion and effect a reduction in
annual greenhouse gas emissions by at least 113Mt CO2e by 2020. This represents 18% of the
UK’s annual CO2e output in 2008 and approximately 2.4% of expected EU emissions in 2020.
However, this opportunity can only be realised if industry and governments collaborate.

The report, titled “Carbon Connections: quantifying mobile’s role in tackling climate change,”
demonstrates that mobile technology has the potential to be a major catalyst in driving carbon
reductions across a range of industry sectors. It identifies 13 opportunities that could enable
carbon abatement across 25 EU countries.
Mark Foster, group chief executive of Management Consulting & Integrated Markets at
Accenture, said, “There is a clear and immediate imperative to take further steps to reduce global
emissions, and the communications industry will yet again play a pivotal role by enabling the
transition to a low-carbon economy. For example being able to access high-definition video
conferencing from a mobile device can cut down the need to travel.”

“Every business, large or small, will need to deliver its products and services in a way that
minimises both cost and the impact on the environment. This report demonstrates the important
role that mobile technology, in particular smart solutions such as machine-to-machine services,
can play in carbon abatement while at the same time offering a financial saving for our
customers,” said Vittorio Colao, CEO of Vodafone Group. “The challenge is for governments
and industry to work together to create the necessary policy framework and investment
conditions to stimulate their prompt deployment.”

The opportunities for carbon abatement fall into two main categories:

• Smart machine-to-machine (“M2M”) services: These connect one piece of equipment

wirelessly with another and represent 80% of the potential carbon saving. They include:
o Smart grids — improve the efficiency of electricity grids through wireless devices
to monitor power losses and load capacity of the electricity transmission and
distribution network.
o Smart logistics — use mobile technology to track vehicles and their loads to
improve the efficiency of logistics operations by utilising vehicles more fully and
optimising fuel economy.
o Smart manufacturing — reduces the requirement for field maintenance through
remote analysis of equipment performance.
o Smart cities — improve traffic and utilities management.
• Dematerialisation: This is the substitution of physical goods, processes or travel with
‘virtual’ alternatives, such as video-conferencing or online shopping. This represents 20%
of the potential energy savings identified.

The opportunities identified in the Carbon Connections Report will require approximately one
billion connections, 87% of which will be M2M. It also recognises that a significant amount of
capital investment is needed to deploy some of the services highlighted. However, the analysis
suggests that the carbon pay back is very significant.

31 July 2009

Vodafone Greece and Hellas Online Form Strategic

Partnership
Further to the announcement on 13 May 2009, Vodafone Group announces that Vodafone-
Panafon Hellenic Telecommunications Company S.A. (“Vodafone Greece”) has entered into a
strategic partnership with DSL provider, Hellas Online Electronic Communications S.A.
(“HOL”). Vodafone Greece will acquire an 18.5% equity interest in HOL and in exchange
Vodafone Greece will contribute its existing fixed line DSL assets into HOL’s business.
Vodafone Greece and HOL will jointly market Vodafone’s mobile products and services and
HOL’s fixed line DSL and telephony services on an exclusive basis.

HOL is one of the leading DSL providers in Greece and had 215,000 customers at 30 June 2009,
giving it a market share of approximately 26%. HOL also has the largest fibre optic network in
Greece, amongst alternative providers, spanning more than 4,000 km and covering around 75%
of the population. HOL is listed on the Athens Stock Exchange with a market capitalisation on
31 July 2009 of €251m.

Due to regulatory approval and commercial implementation, the transaction is not expected to
complete until the fourth quarter of Vodafone Greece’s financial year.

03 September 2009

Vodafone First to bring new Windows Phone from LG to

European Consumers - Exclusive Until End December 2009
• Companies combine to offer best-in-class Windows phone experience for customers
• The LG GM750 next generation Smartphone is easy and engaging to use, and helps you
get more out of your life
• With Vodafone high-speed mobile services and LG S-Class user-interface, features and
phone design, the GM750 Windows phone packs smart, easy-to-use features into a small,
sleek form
• Available exclusively until the end of December in an initial seven countries from 6
October

03 September 2009

Vodafone Extends Popular Own Branded Device Range

With Eight New Devices In Time For Christmas
• Vodafone partners with CRYSTALLIZED™ - Swarovski Elements to produce an
exclusive, stylish addition to the Vodafone 533 Catwalk Collection
• Launch of Vodafone’s own branded touchscreen devices
• Opening up internet access to more customers with affordable devices giving customers
internet on the go

Vodafone today announces eight new additions to its own branded consumer devices, building
on the success of over 20 million handsets shipped so far under the Vodafone brand.

Patrick Chomet, Group Director of Terminals for Vodafone said: “I am delighted to be adding
further diversity to the Vodafone own branded device range. From fashion-influenced mobiles to
business tools, these new handsets will give our customers stylish, contemporary and great value
choices. This new range of mobile phones will offer features such as a touchscreen experience
and services like the mobile internet to a broad base of both European pre-pay customers and
customers in emerging markets, many of whom will be using them for the first time.”

10 September 2009

Vodafone to Launch Mobile Broadband Hotspot

Vodafone Mobile Broadband Hotspot Creates a Wi-Fi Cloud Capable of Connecting Up to Five
Devices Simultaneously

Vodafone, the world's leading international mobile telecommunications company today

announces the launch of the Vodafone Mobile Broadband Hotspot, extending the benefits of
mobile broadband from laptop and netbook customers to users of all Wi-Fi enabled devices in
selected markets. The device will initially be available in Germany, Romania and Spain.

The Vodafone Mobile Broadband Hotspot enables both consumer and business customers to
connect several devices wirelessly either at home or in the office anywhere within the Vodafone
Mobile Broadband footprint. It represents a new category of intelligent devices with mobile
broadband connectivity that does not require any type of software installation to use.

24 September 2009

Vodafone Launches a Combined €1,000,000 Prize Fund to

Find the Best Mobile Widgets
The winning developer, in each of the two phases of the Vodafone Appstar competition,
will pocket €100,000

At its international Developer Event today, Vodafone is announcing the launch of a two-phased
competition to find the most innovative and useful mobile widgets, giving two victorious
developers the chance to bank up to €100,000 in prize money.
Vodafone will outline the widget capabilities of the new Vodafone 360 mobiles at today’s
Developer Event in front of content publishers, web and mobile developers from around the
world.
Split into two phases (the first phase now and second phase during 2010), the Vodafone Appstar
competition has a combined prize fund of €1,000,000 which will be shared across eight of
Vodafone’s largest European operating companies to encourage innovation in the mobile
application and widget space. The participating eight countries are: UK, Ireland, Germany,
Netherlands, Italy, Spain, Portugal and Greece.
In the initial round of each phase of the competition, developers from anywhere in the world can
submit widgets compatible with the new Vodafone 360 mobiles to any one of these eight
markets via a competition website. A panel of experts from the local Vodafone operating
company will then select three winning entries based on three criteria:
• User experience
• Innovation
• Value to the customer
The developers responsible for the top three mobile widgets will be awarded prize money of
€25,000, €15,000 and €10,000 for coming first, second and third respectively. The €25k winner
will also have their entry submitted into a Pan-European competition to decide the best of the
best.
The eight competition winners’ widgets will then be put to the public vote within the
participating eight countries and the winning developer will pocket a further prize of €75, 000,
bringing their total prize money to €100,000. The runner up will win a total of €50,000.
The competition format will then be repeated next year to encourage more participation.
“Vodafone is committed to encouraging talent and innovation in this area and we hope that this
prize fund will provide a fitting incentive to help bring this talent to the fore,” said Pieter Knook,
Director of Vodafone Internet Services. “Our job is to bring relevant and local choices in widgets
that will make the mobile internet more personal for our customers.”
Widgets or apps can range from those capable of giving you the latest news on your phone’s
home screen to location-aware travel tools.
Software developers will be asked to write applications based on the latest Joint Innovation Lab
(JIL) Software Developer Kit found at www.jil.org.

24 September 2009

Vodafone Announces Vodafone 360

A Suite of Innovative, New Internet Services for Mobile and PC
• Vodafone 360 is a brand new set of internet services for the mobile and PC which gathers
all of a customer’s friends, communities, entertainment and personal favourites (like
music, games, photos and video) in one place
• At its heart Vodafone 360 has the most personal address book available, bringing
together all of the contacts from the mobile phone, social networks and other internet
accounts. It works across a range of mobile phones, including the new, exclusive
Vodafone 360 phones, and synchs automatically with the PC
• Connected address book – Vodafone People, open to everyone on any network across
over 100 popular mobile phones, automatically synchs all contacts from a customer’s
phone, Facebook®, Windows Live Messenger™ and Google Talk™, and will soon also
include Twitter, Hyves and studiVZ
• New suite of internet services accessible on multiple handsets as well as PC or Mac,
including a wide range of apps, games, music and mapping services
• Two tailor-made Vodafone 360 mobile handsets, manufactured by Samsung, give the
best customer experience of the services including the unique 3D contacts display, driven
by Vodafone’s ‘proximity algorithm’, bringing the most frequently contacted people
closer to the front
 • Proprietary User Interface on Vodafone 360 mobiles, designed and developed by
Vodafone using the LiMo operating system
• Launching first in eight European countries by Christmas

All of a customer’s contacts, status updates and messaging services are brought together in one
place enhancing the customer’s experience and use of social media. Customers will have
integrated contacts, music, photos and mapping services and can share their favourite music
choices and even their physical location, how and when they choose, with their chosen groups of
friends.
The service is automatically backed up and synchronised, regularly and wirelessly, between the
mobile and PC or Mac. All contacts updates, emails, photos and conversation history or settings
changes made either at home or when on the move are saved, keeping all the content up-to-date.
“Vodafone 360 is the first service of its kind to offer customers the benefits of a truly integrated
mobile internet experience that gathers all their contacts and content, all around them, in one
place,” said Pieter Knook, Director of Internet Services at Vodafone Group.
“The beauty of Vodafone 360 is that all the services work together and they are easy to use.
Vodafone 360 enables customers’ digital lives. Customers can stay in touch and share
experiences through social networks, instant messaging, email, apps, maps, music and buying
digital content on their mobile bill, with the personalised address book at its heart.”
Vodafone 360 is a substantiator of Vodafone’s new brand expression – ‘power to you’ - which is
focused on putting the customer in control and enabling simple and easy to manage
communications, both mobile and fixed.

29 September 2009

Vodafone to Sell iPhone in UK and Ireland

Vodafone and Apple today confirmed that they have reached agreement to bring iPhone 3G and
iPhone 3GS to the UK and Ireland in early 2010.

Beginning today, Vodafone UK and Vodafone Ireland customers can register their interest in
iPhone 3G and iPhone 3GS at www.vodafone.co.uk/iphone and www.vodafone.ie/iphone
respectively. Pricing, tariffs and availability information will be announced locally in the future.

Vodafone now offers iPhone through thirteen of its operating companies.

09 October 2009

Vodafone Group Plc Announces Transfer to Nasdaq

Vodafone Group Plc (“Vodafone”) today announces that it has submitted written notice to the
New York Stock Exchange (the “NYSE”) of its intention to transfer the listing of its American
Depositary Receipts (“ADRs”), each representing ten ordinary shares of Vodafone, from the
NYSE to the NASDAQ Global Select Market (“NASDAQ”). Vodafone expects that it will
commence trading on NASDAQ on or about 29 October 2009 and will continue to be listed
under the ticker symbol “VOD”. Vodafone has decided to transfer to NASDAQ to benefit from
lower annual listing fees.

Vodafone intends to file a Form 25 with the US Securities and Exchange Commission to
complete the delisting of its ADRs from the NYSE.

13 October 2009

Roaming Hubbing Providers Connect, Realising an

Important Milestone for the Roaming Hub Industry
Vodafone Roaming Services and United Hubbing announced today they have entered into
a Roaming Hub peering agreement, enabling network operators access to networks
connected to both Roaming Hubs.

NEWBURY and LUXEMBOURG – October 13, 2009 - Vodafone Roaming Services and United
Hubbing, leading providers of roaming solutions for the global telecommunications industry,
announced today they have entered into a Roaming Hub peering agreement to extend roaming
services across the globe.
Under these plans, network operators connected to both Roaming Hubs will be able to roam on
all other network operators on the two Hubs. The agreement will enable connected operators to
accelerate the provision of world wide roaming services to both their pre-paid and post-paid
customers.
Dave Smithwhite, Director of Vodafone Roaming Services said: "Vodafone Roaming Services
aims to empower our business customers by helping them to deliver easy and worry free
communications anywhere in the world. This peering relationship is a significant step forward in
achieving this ambition and demonstrates that the Roaming Hubbing concept, as defined by the
GSMA, can accelerate the expansion of global roaming footprints benefiting customers and
leading to an increase in roaming minutes”.
Sergey Rykov, CEO of United Hubbing, welcomed the agreement by saying: "This great
combination will allow network operators to quickly and cost effectively gain substantial
additional coverage for their subscribers by joining the Hub and is an exciting opportunity for
networks to expand their global footprint. Commercially, this is a great opportunity for networks
to tap into new sources of revenue, in a cost effective way”.

13 October 2009

Vodafone and Decho Partner to Deliver PC Backup Services

Vodafone customers to be offered secure, offsite protection and access to their
PC’s digital files over fixed and mobile broadband connections
NEWBURY and SEATTLE – October 13, 2009 – Vodafone has formed a strategic partnership
with Decho Corporation, a wholly owned subsidiary of EMC, to develop a range of cloud-based
services for both business customers and consumers.

Vodafone PC Backup will enable customers to simply and securely back up work-related or
personal digital content from their computer to a remotely hosted site. Once a customer has
backed-up their digital content they know it is protected and that they will always be able to
access it, even if their primary device is lost, stolen or otherwise unavailable.

Customers will also be able to view and share the content from their account via the web browser
of a PC, laptop or netbook in the future, reducing the need to transfer content from one device to
another.

Both business and consumer versions of the services will be introduced, with the former
supported by a web-based management console to enable an administrator to centrally control
storage allocations and policies for multiple users.

The PC Backup capabilities join Vodafone’s PC and mobile anti-virus protection in a suite which
makes it simple and secure for customers to use fixed and mobile broadband services to access,
organize, protect and share digital content.

Customers will be able to use Vodafone PC Backup over both fixed and mobile broadband
connections via the web browser of desktop PCs, laptops, and netbooks.

The service will be introduced across a number of Vodafone’s major European markets
throughout the remainder of this calendar year and builds upon the Mozy online backup service
operated by Decho.

“Our customers are often using a range of connected devices each day, with different
information and data contained on each one,” said Huw Medcraft, Director of Mobile
Broadband, Vodafone. “Vodafone PC Backup will enable them to centrally store this content,
providing users with the added reassurance that as a Vodafone customer their files – be they
critical work documents for businesses or family photographs - will be there when they need it
and accessible through a variety of devices and across both fixed and mobile networks.”

“The explosive growth in both business and consumer information is driving demand for new
personal cloud services to help people protect, organize and enrich their most valuable
information,” commented Harel Kodesh, CEO of Decho Corporation. “Building on the proven
Mozy online backup service will differentiate Vodafone’s services and make it easier for
millions of people to access and manage the information they need to do their job or run their
lives each day.”
 15 October 2009

Vodafone Launches First Comprehensive Website to Help

Parents Get To Grips and get Involved with the ‘Twitter
Generation’
Vodafone today launched the first comprehensive website to support parents understand their
children’s online activities and support them in their digital world. The Vodafone Parents’ Guide
(www.vodafone.com/parents), has been developed with leading parenting website Mumsnet
(www.mumsnet.com) and tested extensively to ensure it builds parents’ confidence. The aim of
the website is to help parents play an active and essential role in their children’s digital world
and to get to grips with their use of mobiles, Twitter and other online social media.
Vodafone.com/parents is the first resource to bring such a wide range of topics together in one
place. Divided into two sections, ‘Get to grips with technology’ and ‘Get involved and stay in
control’, it offers up-to-date guidance on challenging issues, such as children’s excessive use of
technology, managing their presence in social media, access to location technology, cyber-
bullying and the risks of meeting strangers online.
Carrie Longton, co-founder of Mumsnet, said: “With technology developing at such an
incredible pace, it’s great that Vodafone has produced an online resource to help us understand
it. The feedback from the parents on Mumsnet was very positive and many felt they learned a
huge amount while they were testing the site.”
Professor Tanya Byron, highlighted the generational divide between parents and their children in
her 2008 Review “Safer Internet in a Digital Age”1 and noted that parents do not feel equipped to
help their children in the digital world. She commented that they “…either under estimate or do
not realise how often children come across potentially harmful and inappropriate material on the
internet and are often unsure what they would do about it” and said that this generational divide
can lead to fear and a sense of helplessness.”
Annie Mullins OBE, Global Head of Content Standards at Vodafone, who led the development
of the website, comments: “Many parents tell us that they are baffled by what their children are
doing; be it on their on their mobile, on Facebook or via their iphones. They say it’s hard to keep
up with the pace of change. Their desire is to get simple, clear information on everyday matters,
such as knowing what age a child should be given a mobile or setting the rules for using
Facebook, and very practical advice about what to do.”

15 October 2009

Vodafone and RIM introduce the BlackBerry Storm2

Smartphone
London, UK and Waterloo, ON, October 15: Vodafone and Research In Motion (RIM) (Nasdaq:
RIMM; TSX: RIM) today introduced the BlackBerry® Storm2™ smartphone for customers in
seven European countries as well as South Africa.
The second generation of RIM's innovative and award-winning touch-screen smartphone, the
BlackBerry Storm2 significantly improves the BlackBerry® touch-screen platform with new
technology and new features to let customers stay easily connected to the people, places and
things that matter most.

In the busy holiday gift buying period, customers in the UK and Ireland will be able to get the
new smartphone first through Vodafone, and it will be offered exclusively by Vodafone in
Germany, Netherlands and Spain. It will also be made available in France, Italy and South Africa
in time for Christmas.

The BlackBerry Storm2 with BlackBerry OS 5 evolves the BlackBerry touch-screen platform
with hundreds of hardware and software enhancements.

29 October 2009

Information Relating to the Half-Year Financial Report

Vodafone Group Plc (“Vodafone”) is publishing today additional information to assist investors
and analysts in their understanding of Vodafone’s results for the six months ended 30 September
2009 to be announced on 10 November 2009.

The Group has changed how it determines and discloses segmental EBITDA and adjusted
operating profit in order to ensure the Group’s disclosures better reflect the contribution of each
segment to the Group’s underlying operating performance and remain consistent with internal
reporting to management. The changes do not impact Vodafone’s consolidated results.

Intercompany revenue and expenses arising from royalty fees for the use of the Vodafone brand,
which were previously included within operating expenses, are now excluded from the
calculation of EBITDA and adjusted operating profit of each segment and Common Functions.
In addition intercompany charges for fixed asset usage, which were also previously included
within operating expenses, are now reported within depreciation for purposes of calculating
EBITDA of each segment.

12 November 2009

Vodafone and Chunghwa Telecom Sign Strategic

Partnership
Vodafone and Chunghwa Telecom, the leading telecoms operator in Taiwan, today jointly
announce that they have signed a non-equity Partner Market agreement to provide customers
with high quality communications services and enhanced roaming arrangements.

Under the terms of this partner market agreement, Chunghwa has exclusive access to a range of
products, services and devices from Vodafone in Taiwan. Chunghwa will also be able to draw on
Vodafone’s experience in supply chain management, technology development, the acquisition of
enterprise customers as well as improved inter-working between networks.

The partnership with Chunghwa will allow Vodafone to offer its customers a range of services,
which utilise “home” network capabilities as well as extended coverage within Taiwan. The two
companies will provide additional support to Vodafone Global Enterprise customers, who have a
presence in the region and will, in the future, be able to benefit from added Vodafone business
solutions such as Vodafone Mobile Broadband and BlackBerry from Vodafone.

With the addition of the Chunghwa partnership in Taiwan, Vodafone is truly establishing a
strong presence in Asia - building on our existing relationships with partners like SmarTone-
Vodafone in Hong Kong, M1 in Singapore, Celcom in Malaysia, Dialog in Sri Lanka, dtac in
Thailand, SoftBank in Japan, and Vodafone Fiji plus Vodafone’s existing operations in India,
Australia and New Zealand. This is helping improve our roaming footprint in the Asia Pacific
region, providing our customers with a greatly enhanced service.

Richard Daly, CEO, Vodafone Partner Markets, commented: “Our agreement with Chunghwa,
the leading operator in Taiwan, is a great opportunity for Vodafone to build its presence in this
economically important Asian market. This partnership will deliver enhanced roaming
capabilities for our respective customers, as well as realise significant benefits for enterprises in
the region through the superior connectivity achievable through Vodafone’s business products.”

Shyue-Ching Lu, Chairman of Chunghwa Telecom said, “Chunghwa’s cooperation with

Vodafone today is good news for both Chunghwa and Vodafone customers as both brands can
broaden their international market presence. We are very pleased to be able to provide our
customers membership of the world’s largest mobile community. With this cooperation, we will
be able to leverage the Vodafone network to extend our superior service quality and provide
added support to the overseas operations of Taiwanese businesses. International roaming is only
just the beginning of our cooperation with Vodafone. Looking forward, the cooperation will be
extended to joint procurement and the sharing of world-class products and technologies. Through
this partnership we will be able to better serve our market leading subscriber base and enable us
to better support our corporate customers.”

14 December 2009

Saving Lives with "SMS for Life"

London, United Kingdom, 14 December 2009: A new solution developed by IBM, Novartis and
Vodafone with the Roll Back Malaria Partnership, is helping to save lives using everyday
technology to improve the availability of anti-malarial drugs in remote areas in Tanzania.

Called "SMS for Life", the initiative uses a combination of mobile phones, SMS (Short
Messaging Service) technologies and intuitive web sites to track and manage the supply of
Artemisinin-based Combination Therapy (ACT) drugs and Quinine injectables, both of which
are key to reducing the number of deaths from malaria.
The mosquito-borne disease causes nearly one million deaths in Africa each year, mostly among
pregnant women and young children, and many people die because they simply lack quick
access to vital medication.

The concept of using text messaging to improve stock management of lifesaving medicines was
developed by pharmaceutical company Novartis and a team of international students taking part
in IBM's internship programme, Extreme Blue. The team came up with SMS for Life, as it relies
on simple technology and fosters self-sufficiency. IBM was tasked with managing the overall
project, and Vodafone was invited to develop and manage a system based on simple SMS
messaging that would help ensure dispensaries did not run out of vital stock.

After visits to clinics, hospitals and dispensaries across Tanzania, IBM, Novartis and Vodafone
initiated a five month pilot of the SMS for Life solution, covering 135 villages and over a million
people in different geographic locations across Tanzania.

Vodafone, together with its technology partner MatsSoft, developed a system in which
healthcare staff at each facility receive automated SMS messages, which prompt them to check
the remaining stock of anti-malarial drugs each week. Using toll-free numbers, staff reply with
an SMS to a central database system hosted in the United Kingdom, providing details of stock
levels, and deliveries can be made before supplies run out at local health centres.

“This is an example of a truly innovative solution helping solve a humanitarian problem,” says
Peter Ward of IBM, SMS for Life Project Manager. "After spending time on the ground, we
created a project plan, developed the application with Vodafone and Novartis and established the
best way to deliver the pilot, working with the Tanzanian Ministry of Health. We expect other
countries will also be able to benefit in the future.”

"Vodafone has worked closely with IBM, Novartis and MatsSoft, to develop a simple, robust and
innovative system that is able to deliver even in the most remote African communities,” said Dr.
Dianne Sullivan, Scientific Adviser, Mobile Health, of Vodafone. “The SMS for Life solution
shows the tremendous potential of mobile technology to deliver social good through lateral
thinking by helping to ensure supplies of life-saving drugs."

During the first few weeks of the pilot, the number of health facilities with stock-outs in one
district alone, was reduced by over 75%. The early success of the SMS for Life pilot project has
the Tanzanian authorities interested in implementing the solution across the rest of the country.
Tanzania has around 5000 clinics, hospitals and dispensaries, but at any one time, as many as
half could potentially be out of stock of anti-malarial drugs.

"The SMS for Life program has already had a positive effect in Tanzania,” says Senior Health
Officer with Ministry of Health and Social Welfare, Tanzania, Winfred Mwafongo. “I've seen
district medical officers ordering urgent stock replacements for various health facilities. During a
visit to 19 rural health facilities in one district alone, I saw huge improvements in their inventory
management systems. I'm very impressed with the results so far and look forward to following
the rest of the pilot through to completion."
"Collaboration is critical to tackle health problems of the developing world, and we are proud to
be part of the SMS for Life partnership, a project that will reduce stock-outs, and ensure that
mothers and their young children in Africa have access to life-saving anti-malarial medicines,"
says Silvio Gabriel, Executive Vice President and Head of the Malaria Initiatives at Novartis.

Designed as a public and private partnership leveraging the skills and resources of several
companies, SMS for Life could have far-reaching implications for existing health systems
worldwide. Several other African states are already keen to introduce the project.

14 December 2009

Future Agenda, Sponsored by Vodafone, Publishes Initial

Insights
The Future Agenda, sponsored by Vodafone, is a cross‐discipline programme connecting
informed people from around the globe to address the greatest challenges of the next decade. The
aim is to map out the major issues, identify and discuss potential solutions, and suggest the best
ways forward in order to provide a platform for collective innovation at a higher level than has
been achieved in the past. Today it has published some insights based on the outputs from a
series of workshops and initial discussions.
As the first global open foresight programme the Future Agenda has begun by identifying 16 of
the most pressing issues to face society over the next 10 years, irrespective of location, industry
or financial stability, and has invited experts in each area to publish an initial point of view for
others to comment upon.

15 December 2009

Vodafone Positioned in the "Leaders" Quadrant of the

Magic Quadrant for Pan-Western European Mobile
Service Providers
Vodafone, the world’s leading international mobile communications group, today announced it
has been positioned by Gartner, Inc. in the “Leaders” quadrant of the "Pan-Western European
Mobile Service Providers" report.*

The evaluation criteria used by Gartner was operators’ "Ability to Execute" and "Completeness
of Vision" across 17 countries in Western Europe.

"We are delighted with our positioning in the "Leaders” quadrant,” said Nick Jeffery, CEO of
Vodafone Global Enterprise. “From my perspective, this is confirmation by Gartner of our
expertise in meeting the communications needs of multi-national companies underlines the
strength of our product and service offering. We now have nearly 600 multi-national corporate
customers who have seen productivity gains, increased transparency in their management of
communications around the globe, and, importantly in these challenging times, are benefiting
from our tailored approach to pricing and costs.”

The Report says “there are two main aspects to enterprises’ interest in mobile services. Their
main concern at present is to cut the cost of basic services such as voice telephony, messaging
and data connectivity. Increasingly, as the economic situation improves and the focus shifts
towards growth and innovation, they are also interested in sourcing mobile services and devices
more effectively, and in using mobile communications as ‘business enablers’”.

05 January 2010

Google offers New Model for Consumers to buy a Mobile

Phone
Vodafone is the first operator to be announced as bringing the new Google phone offer to
Europe. The Google offer - subsidised Nexus One phone and contract - will be introduced soon
in the UK, followed by other key markets in 2010.

26 January 2010

Vodafone Announces Largest Base of Paying Music

Subscribers in Europe
• Nearly 450,000 Vodafone customers have signed up for music subscription services since
it signed digital rights management free MP3 music deals with all major labels in 2009
• Over 2 million tracks currently available through the DRM-free library, will grow to 6
million in 2010

London, Tuesday 26th January, 2010: Vodafone Group today announced that nearly 450,000
Vodafone customers have signed up to its music subscription services since it signed DRM-free
deals with all four major labels in 2009. This customer base gives Vodafone stewardship over the
largest number of paying music subscribers in Europe.

In the month of December 2009 over 100,000 customers signed up to one of a range of music
services offered across the 8 largest Vodafone markets in Europe. Growth in customer
subscription numbers is being driven both by great value monthly 10-track MP3 bundles as well
as from ‘all you can eat’ (AYCE) unlimited access subscription services.

MP3 files bought in bundles can be played on a wide range of computers and digital music
players including iTunes and – most importantly for Vodafone’s customers – on both mobile and
PC. Customers will typically get 10 tracks per month for around €5.
AYCE services are offered both as a stand-alone product as well as bundled with data tariffs.
When bundled with data, customers can access the entire catalogue of over 2 million tracks for
as little as €3 a month.

Lee Epting, Director of Content at Vodafone Internet Services said “We are really excited by our
customers’ reaction to these great music offers. We expect to see continued growth in our music
service subscriptions driven by the increase in smartphone use, with their worry-free data tariffs
and great value add-ons such as music bundles. We will carry on working hard with our partners
in the music industry to develop new and innovative music services for our customers. Vodafone
is starting to prove the significance of its place in the music industry.”

"Universal Music believes strongly in the future of music subscription services, and Vodafone is
demonstrating leadership in this field. This year will put such offers to the test as never before, as
consumers recognise their value, diversity and convenience," said Francis Keeling, VP Digital at
Universal Music Group International.

“Sony Music is pleased to be partnering with Vodafone, Europe’s largest mobile carrier, to
provide its customers with a compelling premium digital music solution for their handsets and
the PC. Vodafone’s users across the region are demonstrating that a growing number of
consumers want innovative music offers that allow them to easily listen to their favourite songs
by conveniently combining services and devices,” said Michael Paull, Executive Vice President,
Global Digital Business at Sony Music Entertainment.

Eric Daugan, Senior Vice President, Commercial Strategy, Warner Music Europe, said "These
encouraging figures demonstrate the opportunities created when mobile companies and music
labels are aligned in offering easy, instant access to content, in ways that cater for a variety of fan
behaviour. We're delighted to be working with Vodafone to grow these services further,
generating new connections between European audiences and Warner Music's remarkable roster
of international and local talent."

02 February 2010

Vodafone 360 Opens Up To Apps Developers At Mobile

World Congress
Vodafone today announced the next phase of its engagement with the international developer
community following the launch of its €1m ‘Vodafone App Star’ prize fund to reward
developers of the best app in Europe. Registration is now open to the Vodafone 360 Developer
Conference, to be held at Mobile World Congress on Monday 15th February 2010. All
developers who register now will also receive a free 4-day pass to Mobile World Congress.

Mobile and web developers can audition their app at the show, where the winners will be
rewarded with prizes including €1000, a Vodafone 360 Samsung H1 and other exciting
smartphones. They will also automatically be entered into the Vodafone App Star competition
with a further chance to win up to €100,000.
The Vodafone 360 Developer Conference will also host interactive discussions on developer
topics with a range of industry experts, and provide useful tips on how to create and publish apps
across Vodafone 360 devices. To highlight the cross-platform reach of its apps developer
platform, Vodafone will also be the headline sponsor of the “App Planet” developer zone at
Mobile World Congress.

In just three months since the launch of Vodafone 360, over 7,000 apps have been made
available for download from the Vodafone 360 Apps Shop across eight European markets. By
March 2010 Vodafone expects to have shipped more than two million devices incorporating 50
different handsets that are capable of accessing the Vodafone 360 Apps Shop. This will provide
the developer community with greater access to more customers.

“The sheer volume of applications that have been submitted and approved to ship in our
Vodafone 360 Apps Shop is testament to our continued commitment to open web standards,”
said Lee Epting, Director of Content Services at Vodafone Group. “Whether it’s helping to
reduce development time or increasing the breadth of handsets on our platform, we are trying to
make it as easy and as lucrative as possible for developers to work with us and deliver the most
relevant, local applications for customers across our markets.”

08 February 2010

Vodafone Wins Managed Mobile Services Contract with

Oracle
Vodafone Global Enterprise has been appointed by Oracle to manage its mobile service needs in
its Europe, Middle East and Africa (EMEA) region in a four-year deal

Under the agreement, Vodafone Global Enterprise, the dedicated division of Vodafone that
manages the communication needs of its largest Enterprise customers, will supply mobile
services management, mobile voice and data services to over 16,000 Oracle employees in the
European, Middle East and Africa region billed on a fixed-fee, per-user basis.

For Oracle, the deal will offer the potential for significant savings as well as enhanced
efficiencies, through Vodafone Global Enterprise’s managed services platform.

Under the agreement, Oracle is set to achieve greater cost efficiencies, benefiting from the
enhanced transparency offered from predictable flat rate fee structures for mobility and managed
services. The flat rate fee structures have been designed to encourage worry-free mobile voice
and data usage among employees to boost productivity, while ensuring that managers are able to
accurately predict expenditure.

Vodafone Global Enterprise will also combine and simplify the management of mobile services
within the company to drive standardisation and provide enhanced levels of control.
“Vodafone Global Enterprise is committed to helping Oracle reduce their costs and simplify their
processes,” said Nick Jeffery, CEO, Vodafone Global Enterprise. “As well as our revolutionary
per user pricing model, Oracle will benefit from the tools and consultancy that we offer to
improve efficiency in both their fixed and mobile communications.”

“Oracle has been impressed by Vodafone Global Enterprise’s straight forward and transparent
approach to pricing communications, and we anticipate this will deliver greater cost
efficiencies,” said Carol Kelly, Vice President, Global Revenue and Procurement Operations,
Oracle. “As well as greater convenience, we expect that this partnership will deliver enhanced
services to our employees through Vodafone’s market leading solutions.”

15 February 2010

Mobile World Congress 2010 - Vodafone 360 update

• Vodafone demonstrates Android app for Vodafone People, a Vodafone 360 service
• New app allows full access to the Vodafone People service, including wireless syncing of
contacts and aggregation of social network feeds, chat and email accounts
• Nearly 300,000 Vodafone 360 Samsung H1 and M1 phones sold since service launch
• Downloadable 360 services now available for 100 devices
• Hyves social networking site now integrated

London, Barcelona, Monday 15th February. Vodafone today announces the imminent
availability of a Vodafone People app for Android phones. The Vodafone People app for
Android, being demonstrated at the Vodafone Stand at Mobile World Congress in Barcelona,
will soon be available for Android users of any network provider in the 8 initial Vodafone 360
launch countries to download to their phones from Google Marketplace. Users can then register
with Vodafone 360 and begin taking advantage of Vodafone People, one of the suite of
Vodafone 360 services, enabling them to automatically and wirelessly sync all their contacts
from their phone and aggregate social network feeds, chat and email accounts into one single,
connected address book.

Vodafone 360’s ultimate goal is to be available as widely as possible, across multiple operating
systems and devices and open to all customers, regardless of network operator. “Introducing an
app for Android phones is a significant step forward, and we expect to announce the inclusion of
additional platforms and devices in the near future,” commented Pieter Knook, Internet Services
Director for Vodafone. “Today, the Vodafone People service is available on a hundred phones
across five platforms, and to customers of any network. Registrations to the 360 service are
increasing, running at a rate of four thousand a day in January,” said Knook.

Nearly 300,000 Vodafone 360 H1 and Vodafone 360 M1 phones have been sold since the new
Vodafone 360 service went on sale in November 2009. In Germany and the UK, the Vodafone
360 H1 and M1 devices were the best selling smartphones in the Christmas quarter.

“We said that the launch of Vodafone 360 was the first step in the next phase of our mobile
internet journey, to provide a range of services that give customers a great mobile internet
experience,” said Knook. “The two Vodafone 360 service software drops have added several
enhancements and have made a number of inroads into the specific feedback we have received
from our customers. Further software upgrades in the coming months will continue to add new
features and functionality to the service,” he added.

In the first three months of service, over 7,000 apps have been made available for download from
the Vodafone 360 Apps Shop across the launch markets. By March 2010 Vodafone expects to
have shipped more than two million devices incorporating 50 different handsets capable of
accessing the Vodafone 360 Apps Shop.

15 February 2010

Vodafone, Verizon Wireless and nPhase announce strategic

alliance to provide global M2M solutions
New Integrated Platform Offers Customers an Easy Way to Roll Out M2M Solutions
across Europe and the US

Barcelona - February 15, 2010. Vodafone, Verizon Wireless and nPhase, a Verizon
Wireless/Qualcomm Joint Venture, today announced they are forming a strategic alliance aimed
at accelerating the adoption of global machine-to-machine (M2M) deployments by simplifying
the remote management and monitoring of devices spread across both European and US
networks.
The alliance is designed to deliver a simple and effective international management solution for
the growing number of companies looking to use M2M wireless communications to enhance
their customer service and create new service offerings in sectors including energy, healthcare,
automotive telematics, consumer and commercial products. A good example of M2M technology
in action is the growing use of smart meters in the utility industry, enabling firms to efficiently
collect meter data and provide two-way data transmissions and tailored offers for their
customers.
The alliance members anticipate that this move will result in increased demand for M2M
services on mobile networks across Europe and North America over the coming years. Globally,
industry-wide operator revenues for wireless M2M were €3 billion ($4.3B USD) in 2008, and
this is forecast to rise to €8.9 billion ($12.9B USD) in 2012, according to the telecom analyst
firm Berg Insight, based in Sweden.
The initiative will make it easier for Verizon Wireless and Vodafone customers to activate,
monitor and pay for devices that are deployed across both European (on GSM) and US (on
CDMA and GSM) networks. The alliance will also offer a single point of contact for
provisioning devices that are connected to both Verizon Wireless and Vodafone networks.
At the same time, it will enable firms to centrally manage and control the process of rolling out
M2M devices across many countries. This will increase implementation speeds and reduce the
cost, complexity and risk traditionally associated with deploying such projects. The alliance
members will also work toward providing customers with a single invoice and a single point of
contact for technical and other support.
The nPhase M2M services platform, which integrates with the Vodafone M2M global service
platform, will provide customers with a range of online management tools giving them a single
view of their international M2M estate with additional management capabilities in the pipeline.
“M2M technology is playing an increasingly key role in helping firms to deliver more
customized services to their customers, but the difficulties of managing devices on a global level
was stopping the sector from realising its true potential,” said Erik Brenneis, Global Head of
M2M, Vodafone. “Through this alliance, we are making it even easier for firms to roll out M2M
technology to their customers, where ever they may be.”
“This alliance combines the strength of our recently announced nPhase joint venture with
Qualcomm with our long-standing global partner Vodafone,” said Tony Lewis, Vice President of
Open Development for Verizon Wireless. “For our customers and for the marketplace, this
means simplified management of devices globally across best-in-class networks in both the
United States and Europe.”
"The essence of this new alliance is to simplify the complex," said Steve Pazol, president of
nPhase.

15 February 2010

Vodafone adds two pioneering ultra low cost handsets to

own-brand device portfolio
• Vodafone announces the launch of the Vodafone 150, its most affordable ultra low cost
handset to date
• Handsets intended for emerging markets where low cost devices have a significant
positive social impact
• Vodafone 150 and Vodafone 250 handsets to launch in coming weeks in India and across
Africa

16 February 2010

Vodafone empowers unbanked in South Africa

London, Barcelona – Tuesday 16 February, 2010. Vodafone announces that it is bringing M-
PESA, one of the world’s most successful mobile money transfer services, to South Africa, to be
deployed by its subsidiary, Vodacom South Africa and its South African banking partner. With
approximately 26 million people in South Africa without official bank accounts, M-PESA will
enable millions of mobile phone subscribers who have access to a mobile phone, but do not have
or have only limited access to a bank account, to send and receive money via their mobile
phones.

The M-PESA service was developed by Vodafone and has already been deployed by Safaricom
in Kenya, Vodacom in Tanzania and Roshan in Afghanistan (branded M-Paisa). More than 11
million registered customers now rely on their mobile phones for money transfer, airtime top-up
and bill payments.
“Mobile technology in Africa has already improved the lives of millions simply by allowing
them to communicate far beyond their immediate surroundings,” said Cenk Serdar, Director of
Mobile Payments at Vodafone Group. “It is now set to transform the way we send and receive
cash. The successful take-up of M-PESA in Kenya has clearly demonstrated the demand for
easily accessible, secure payment services particularly in emerging markets.

“There are many benefits of using mobile phones for micro-transactions in a country like South
Africa, where only 60% of people have a bank account in the formal sector, and yet the mobile
penetration rate amongst the total adult population is more than 94%.”

Research* shows that financial services are critical for economic development and inclusive
financial services for the unbanked are essential for poverty reduction. Lack of access to banking
services is forcing many to rely on a cash-based economy with little security.. Mobile technology
can assist in enabling millions to take part and benefit from a more formal economy which will
in turn drive economic development.

Vodafone has long been committed to providing products and services which will benefit
emerging economies where mobiles are used, valued and owned in ways that are very different
from developed countries. Most recently Vodafone announced the release of the Vodafone 150
and Vodafone 250, ultra low cost handsets (ULCH) which will retail at under USD15 and are
intended to give those on low incomes the opportunity to share in the benefits of mobile
technology for the first time.

03 March 2010

Vodafone Global Enterprise Wins a Five Year Contract with

Deutsche Post DHL in Asia Pacific
Vodafone Delivers a Pan-Regional Solution and Greater Cost Efficiencies Across Mobile
Telecoms Estate

Vodafone Global Enterprise, the dedicated division of Vodafone that manages the
communication needs of its largest Enterprise customers, has won a five year contract to provide
Deutsche Post DHL (DPDHL) with a Mobile voice and data solution across 15 countries in the
Asia Pacific markets.

Vodafone Global Enterprise will be simplifying the management of mobile telecoms within
DPDHL in the region, through integrated management of costs and the provision of superior
levels of control. DPDHL can now enjoy a highly competitive cost base for its Asia Pacific
mobile communications needs, combined with spend reporting and optimisation services,
ensuring simplicity of management. This significant deal confirms Vodafone Global Enterprise
as a truly pan-Asian supplier.

Vodafone Global Enterprise will be providing DPDHL’s Express, Supply Chain, Global
Forwarding, Global Mail and Global Business Services Business Units with its Vodafone
Telecoms Management (VTM) platform, which delivers integrated processes for configuration,
inventory and expense management. Additionally, Vodafone has built a full vendor management
capability in Asia Pacific to deliver the agreed services, meaning DPDHL has to deal with the
minimum vendor complexity, allowing DPDHL to focus on providing exceptional services to its
customers.

The contract will provide Vodafone Global Enterprise with a stronger foothold in the Asia
Pacific market as a leading provider of telecommunications services to large enterprises.

“We believe that Vodafone Global Enterprise has the leading Managed Mobility Services
capability in the Asia Pacific region, which will simplify the management of our mobile voice
and data estate,” says Ralf Weissbeck, Managing Director of IT Services at DPDHL. “Vodafone
Global Enterprise also demonstrated its capability in delivering a truly regional mobile voice and
data solution that enables us to manage our mobile estate through a single source.”

“Mobile voice and data solutions are at the heart of large enterprises today,” says Vodafone
Global Enterprise CEO, Nick Jeffery. “Vodafone Global Enterprise will be helping DPDHL
manage its mobile costs and enjoy consistent service levels across its fast growing Asia Pacific
business. Through Vodafone Global Enterprise’s footprint, we are able to offer solutions such as
the one for DPDHL, not only in Europe, but everywhere our customers operate.”

11 March 2010

Wayfinder Media Statement

Vodafone has announced the proposed closure of its Wayfinder Systems AB subsidiary,
headquartered in Malmo. The competitive environment for turn-by-turn navigation has changed
significantly in the last six months as competitors have chosen to make this service free to
customers. As a result, Vodafone is considering its options such as ceasing to offer its own turn-
by-turn navigation service. In the event it does, it will remain committed to working with
partners to incorporate these and other location-based services into the broader Vodafone 360
suite.

12 March 2010

Vodafone Global Enterprise Wins a Five Year Contract to

Provide Deutsche Post DHL with a Fully Managed
Network
Vodafone Global Enterprise signs a significant agreement across emerging markets

Vodafone Global Enterprise (VGE), the business in Vodafone that manages the communication
needs of its largest Enterprise customers, today announced that it has won the contract to provide
Deutsche Post DHL (DPDHL) with a fully managed MPLS* network in 67 countries, connecting
over 400 sites across Eastern Europe, Middle East and Africa. Specifically, Vodafone Global
Enterprise will provide DPDHL with an international Wide Area Network (WAN) across the
three regions and a domestic WAN in Sub-Saharan Africa.

The solution enables DPDHL to provide improved tracking capabilities, allowing employees
quicker and easier access to vital bespoke applications, as well as providing critical connectivity
to DPDHL’s data centres in Czech Republic and Malaysia.

Vodafone Global Enterprise consultants worked closely with DPDHL to understand its fixed
data network requirements for the Express, Global Forwarding & Freight, and Supply Chain
Business Units. Based on these requirements, Vodafone Global Enterprise will implement a fully
integrated and managed network ensuring efficient and reliable connectivity.

The fully managed MPLS network has been designed to provide DPDHL’s key business units
with a resilient, agile and flexible telecoms service to support its growth and deliver greater cost
efficiencies, while enhancing the user experience. As well as providing enhanced security and
improved performance levels for business-critical applications, the solution demonstrates
Vodafone’s ability to utilise its global capabilities to deliver to specific customer requirements. It
also provides DPDHL with a platform on which to build further cost-effective, converged
services.

Vodafone Global Enterprise won the contract to provide the fully managed fixed data networks
due to its international reach, its expertise in providing telecoms solutions across many countries
with diverse operating requirements, and the broadening of its capabilities into the total
communications space.

Vodacom’s country businesses - Gateway Business Services and Vodacom Business South
Africa - have combined with Vodafone Global Enterprise to provide complete connectivity and
management between the international networks as well as comprehensive project management
support throughout, ensuring that all regions benefit from its global reach and expertise. Gateway
Business Services and Vodacom Business South Africa are operating divisions of Vodacom
Group Limited, a Vodafone subsidiary.

“With Vodafone’s MPLS solution DPDHL has access to streamlined and reliable telecoms
services to improve both productivity and performance” says Ralf Weissbeck, Managing
Director of IT Services at DPDHL. “Vodafone Global Enterprise will help us to deliver on these
points by giving us a fully managed and converged next-generation network solution that greatly
enhances service reliability and performance while effectively reducing costs.”

“Leading businesses require solutions and services that give them peace of mind both in terms of
delivering value as well as ensuring high quality of service,” said Vodafone Global Enterprise
CEO, Nick Jeffery. “Vodafone Global Enterprise has worked closely with DPDHL to understand
their business requirements so that we can offer them a solution that makes it easier and more
cost effective to manage their communications in this fast-growing region. By managing their
network needs, we enable them to continue to focus squarely on the business they know best.”
 17 March 2010

Vodafone Donates $1 Million in Support of World Wide

Web Foundation Initiatives
Grant to Fund Training of Entrepreneurs in Africa

LONDON and BOSTON – March 17, 2010 – World Wide Web Foundation (Web Foundation), a
nonprofit organization dedicated to advancing the Web to empower people, announced today
that the world's leading mobile telecommunications company Vodafone Group, will donate $1
million toward projects that will train entrepreneurs in Africa to leverage the Web as a platform
for delivering locally relevant content, applications and services. Some of the funding will also
go to research what needs to be done to make the Web more accessible and valuable to people in
developing economies.

While only 25 percent of the world population uses the Web today, more than 70 percent of the
world’s population has access to mobile or fixed communication devices capable of displaying
Web content. In Africa, where the Internet penetration rate is approximately 6.8 percent,
furthering Web access can create learning opportunities for local entrepreneurs and support the
United Nations’ Millennium Development Goals to end poverty by 2015. Vodafone’s $1 million
grant over a three year period is intended to help the Web Foundation understand the barriers to
mobile Web access in Africa and support efforts to train social and economic entrepreneurs to
create relevant Web content that is also accessible – even on simple mobile phones.

“It is clear that the creation of the World Wide Web combined with the growing ubiquity of
mobile technology presents us with a unique opportunity to drive positive change,” said Vittorio
Colao, CEO Vodafone Group. “The work of the Foundation will help us understand how society
is adapting to new technologies. We will use the insights to help shape the communications
infrastructure of the future in order to give as many people as possible access to the benefits that
the Web provides.”

As part of its support, Vodafone invited the Web Foundation to join its research panel which
looks into the Socio-Economic Impact of Mobile (SIM) in society. The current SIM project is
exploring the impact of mobile broadband in emerging economies. The results are expected in
autumn 2010.

Vodafone has long been committed to providing products and services designed to benefit
emerging economies where mobiles are used, valued and owned in ways that are very different
from developed countries. For example Vodafone recently announced the release of ultra low
cost handsets (ULCH) which will retail at under $15 and are intended to give those on low
incomes the opportunity to share in the benefits of mobile technology for the first time.
“As a member of our Founders Circle, Vodafone strengthens our grass-roots initiatives to help
people leverage the Web and improve the quality of their lives,” explained Steve Bratt, Chief
Executive Officer of Web Foundation ”Vodafone's donation will also support our research
efforts to understand the technical and social barriers to making the Web of real value to people.”

Founded by the inventor of the Web, Sir Tim Berners-Lee, Web Foundation announced its first
projects last November at the 2009 Internet Governance Forum in Sharm El Sheikh, Egypt. The
Foundation’s work helps local communities and international organizations, such as CDI (Center
for Digital Inclusion) and the Web Alliance for Re-greening in Africa (W4RA), design,
implement and deploy mobile Web content to accelerate learning and economic progress in
developing economies and urban areas.

"In developing countries, mobile phones can be used to get online, but few people have access to
the Web," said Berners-Lee, Founder of Web Foundation. "We want to understand how Web
access mutually relates to health and economic development in the next few years."

Internet Usage and Population Statistics provided by Internet World Stats are for September 30,
2009

30 March 2010

TDC and Vodafone Deepen their Longstanding Partnership

TDC and Vodafone today announced that they have extended their strategic Nordic Partnership
to include Sweden and Norway, in addition to an existing agreement covering Denmark.

Effective from April 1st 2010, the non-equity Partner Market agreement will allow both
companies to better serve their respective customers within the Nordic region as well as
internationally.

Vodafone and TDC have had an agreement addressing the Danish market since 2001. Under the
broader Partner Market agreement, TDC has exclusive access to a range of products, services
and devices from Vodafone, promoted under a co-branding model, in three Nordic countries, as
well as the acquisition of enterprise customers and improved network inter-working.

"Our partnership with Vodafone will make life easier for our global oriented customers based in
the Nordic region. The TDC/Vodafone product portfolio will now be available to all customers
in Denmark, Norway and Sweden," said TDC Nordic Director Jens Munch-Hansen, who expects
good results from a closer collaboration on product development between TDC and Vodafone.

He continued: "Vodafone is the world's leading international mobile communications group and
therefore I am pleased they have chosen TDC as a key partner in three Nordic countries. It
underlines the strength of TDC and the high quality of our products and service in the Nordic
business market.”
Richard Daly, CEO Partner Markets, Vodafone Group Plc, commented: "I am delighted that we
have been able to extend our longstanding partnership with TDC in Denmark to cover both
Sweden and Norway. We are well aware of the qualities of TDC across the region where they
have an excellent network, high quality services and world class customer care. Vodafone's
partnerships across the world are designed to give our travelling customers and business partners
an assurance of quality, consistency and value for money. We can now leverage TDC's in-depth
understanding of the Nordic market to further extend our international reach and to meet our
customers’ increasingly global expectations."

07 April 2010

Vodafone to Bring the Benefits of the Internet to Many More

People in Developing Markets
• Helping bridge the digital divide through combination of new technology, affordable
handsets and low cost tariffs
• Bringing a mobile applications experience to millions of customers combined with
fast internet browsing of the full internet
• Hugely beneficial for the millions of customers in emerging markets who do not
have any other means of regular access to the internet.

Vodafone is seeking to bring the benefits of the internet to more people in developing markets
through the launch of a customised version of the Opera Mini browser designed to run on low-
cost handsets on 2G networks.

The move aims to enable as many people as possible to experience the internet for the first time,
and to enjoy the social advantages it can bring through the spread of email and commerce-based
applications.

Vodafone has worked alongside Opera Software to develop an enhanced version of Opera Mini 5
which is able to give a good internet experience on lower- to mid-tier handsets connected to
second generation networks.

Since the Opera Mini 5 browser can compress data by up to 90 percent, it requires less
processing power on the handset and uses less network capacity, resulting in a richer internet
experience in more challenging conditions.

The Opera Mini 5 browser has been embedded in a range of 20 devices as well as being
downloadable to over 250 GPRS supported handsets in Vodafone’s customer base.

The move is backed by a string of highly affordable data tariffs designed to give worry-free
browsing, with the aim of making a day’s data usage as affordable as possible.

Vodafone is also creating an on-screen browsing experience that is designed to help someone
who may have little experience of the internet. The on-screen experience will feature step-by-
step, simple instructions in local languages, with a strong emphasis on the use of intuitive icons
to help those with lower levels of literacy.

A range of Vodafone applications is also in development, most of them designed to deliver the
most social benefits to users such as email, finding a job, buying and selling services and
products, learning foreign languages, as well as getting access to global applications.

The initiative is initially being rolled out in India, South Africa, Turkey, Tanzania and Egypt
with other markets expected to follow in the near future.

"Opera is all about bringing the best internet experience to anyone, anywhere." said Lars
Boilesen, CEO Opera Software. "The internet is the great leveller, and working with Vodafone
gives us the opportunity to help bridge the digital divide for millions more worldwide."

Mobile technology is ideally suited to bringing internet connectivity to developing markets as it

is easier to roll out than fixed technology in areas that are hard to reach.

08 April 2010

Vodafone 360 Shop Opens Doors to Developers through

Jil.org Website
Developers able to create paid apps and distribute to Vodafone customers

Vodafone today announces that developers can publish apps to the Vodafone 360 Shop through
the JIL.org website. The announcement marks the next milestone in the progression of the Joint
Innovation Lab (JIL) partnership, enabling developers to use open Web technologies to create,
monetise and distribute apps to customers with JIL-enabled handsets.
Through the JIL.org website developers can publish apps to selected Vodafone operating
companies in Europe. Developers can choose to select from one, some or all of the selected
markets for each app they publish.
Vodafone offers developers a number of compelling features, including:
• Clear pricing. Developers can select from 20 price points ranging from €0.49 to €9.99
(£.049 to £9.99 in the UK) and set separate prices for each Vodafone market.
• Attractive revenue shares. A standard 70/30 revenue share is offered, as used by other
mobile app stores. Developers will be paid monthly, approximately 60 days after the end
of the month in which revenue was earned. Vodafone can pay developers in €, £ or $ with
direct funds transferred into the developer’s bank account.
• A transparent review process. Developers’ apps will be reviewed within 10 business
days. Accepted apps immediately become available in the Vodafone 360 Shop for the
local markets the developer has selected.
• In-depth reporting. Reports available on JIL.org will let developers see how many
downloads/ sales each app has had at each price point in each market. Both daily and
monthly reports are available. For paid apps, there are additional monthly reports
 showing the revenue share split and any applicable tax calculations, as well as invoices
and remittance reports detailing and confirming payment.
• Range of handsets. Apps published to the Vodafone 360 shop are supported by 50
different handset models, including the Vodafone 360 H1 and M1 phones from Samsung,
and many Symbian/ S60 phones from Nokia, Sony Ericsson and Samsung. Developers
can choose to select from one, some or all device classes for each app they publish.
Because apps published through JIL.org are based on HTML, CSS and JavaScript,
developers will be able to design apps that scale across a range of phone models.
In addition to giving developers a new revenue stream, Vodafone has launched
http://developer.vodafone.com - a dedicated site providing them with information on the
Vodafone 360 platform, including technical guidelines to consider when building a mobile app.
“Through the JIL.org site, we are providing developers with simple upload methods, a
transparent review process and greater insight thanks to enabled country-specific market and
pricing information,” said Lee Epting, Director of Content Services at Vodafone Group.
“Combined with our new dedicated developer.vodafone.com site, we can help developers
quickly tailor their apps to local markets, making them more relevant and generating more
downloads.”

12 April 2010

Vodafone to Bring Microsoft KIN Phone to Europe

Vodafone today announces that it will bring KIN, a new Windows Phone designed specifically
for people who are actively navigating their social lives, exclusively to Europe in Autumn 2010.
Initial launch markets will be Germany, Italy, Spain and the UK, with further markets to follow
before the end of 2010.

KIN is designed to be the ultimate social experience that blends the phone, online services and a
browser based experience for viewing photos, videos, contacts and feeds from any computer.
Features like the KIN Spot, Loop and Studio harness the power of social media to let people
publish and share everything they love, with everyone they love.

“Vodafone is delighted to further its partnership with Microsoft, bringing our customers
Microsoft’s latest innovation – KIN,” said Patrick Chomet, Group Director of Terminals at
Vodafone. “Mobile social networking is increasingly having strong appeal for our customers.
KIN has a unique and intuitive way of engaging with the user, enabling them easily to share
experiences and stay in touch with their friends.

“Our aim is to provide our customers with the widest choice of attractive smartphones and the
best-in-class experience of new services through Vodafone’s high-speed mobile broadband
network. This announcement continues to deliver on our ambition to be the strongest provider of
data-centric mobile experiences across platforms and operating systems,” Chomet concluded.

“The new KIN phone brings together everything important to socially-connected people in a way
that is completely natural for them,” said Robbie Bach, President of the Entertainment and
Devices division at Microsoft. “KIN phones, together with Vodafone’s outstanding coverage,
will provide people in Europe with a great social experience on a mobile device.”

14 April 2010

Statement - Vodafone to Offer iPad Price Plans from End

May
Vodafone today announced that it will offer dedicated iPad price plans for all models from the
end of May in Australia, Germany, Italy, Spain and the UK. The iPad lets users browse the web,
read and send email, enjoy and share photos, watch HD videos, listen to music, play games, read
ebooks and much more, all using iPad’s revolutionary Multi-Touch user interface.

22 April 2010

Vodafone Launches Vodafone Mobile Recording to Aid

Compliance and Improve Risk Management in the Finance
Sector
Vodafone Global Enterprise, the Vodafone business that delivers managed communication
solutions and services to multinational enterprise customers, announces the launch of a new
service to enable regulated financial firms to record all incoming and outgoing mobile calls and
texts, as new regulations on compliance loom.
The solution will significantly enhance governance, business continuity and risk management
processes. The launch comes as the Financial Services Authority (FSA) in the UK reviews the
need to record mobile phone calls and texts made by employees of regulated companies from
business devices to improve governance procedures www.fsa.gov.uk/pubs/cp/cp10_07.pdf.
The solution is called Vodafone Mobile Recording and enables regulated companies to record
and archive mobile conversations, voicemails and text messages to protect against losses from
disputes, support mobile working practices, and deliver improved compliance and risk
management capabilities. It will be made available across Europe.
Although financial companies commonly record calls on fixed lines as part of their regulatory
requirements, mobile calls and texts have, until now, been exempt due to the technical
complexity involved.
Vodafone Mobile Recording provides a simple and cost effective way of recording relevant
conversations, as users simply make or receive calls and send or receive text messages, in the
same manner as they do today. The solution routes all inbound and outbound voice calls through
the company’s existing in-house voice recording platforms, using a client application on the
user’s handset, supported by resilient servers based on the customer’s premises. This enables
managers to search both archived fixed and mobile calls on the same system. In this way, all
recorded data is retained by the company within its own secure environment to protect
confidentiality as well as employees’ privacy.
Additionally, the solution records all text message communications and Vodafone will look to
enable the recording of other mobile communication formats as the solution evolves.
“In the finance sector, employees are increasingly using mobile rather than fixed line handsets
due to a significant rise in the adoption of flexible working practices. Factors such as the travel
disruption caused by the volcanic ash have given this trend added momentum as workers
stranded in remote locations seek to work to the same high standards of compliance and
governance,” said Nick Jeffery, Chief Executive of Vodafone Global Enterprise. “The Vodafone
Mobile Recording solution helps financial institutions to meet key compliance and risk
management objectives and demonstrates Vodafone Global Enterprise’s commitment to
innovation in this sector.”
The Vodafone Mobile Recording solution is expected to help firms more speedily resolve any
disputes arising from transactions performed while using mobile communications, and satisfy
demands from regulators who are proposing to bring mobile communications under the same
rules as fixed line communications.

26 April 2010

Statement - Nexus One from Google

Vodafone announces that it will start selling Nexus One from Google directly through its stores
and online in the UK from 30 April and in Germany, Italy, the Netherlands, Spain and in France
through SFR during May.

30 April 2010

Vodafone Builds On Own Brand Device Successes

• New to the range - the first ever Vodafone own-brand Android smartphone
• Launch of 3 new Opera Mini powered mobile internet devices
• Ultra low cost range to include handsets with integrated solar charger and
QWERTY keyboard

As part of its regular own-brand portfolio refresh, Vodafone today announces eight new handsets
designed to meet a range of customer needs and preferences – from ultra low cost, through
fashion and design influenced, to competitively priced mobile internet devices with cutting-edge
smartphone functionality.
Patrick Chomet, Group Director of Terminals said, “Our aim is to offer our customers the best
choice of compelling mobiles as well as the best-in-class experience of new services over
Vodafone’s reliable network. This regular portfolio refresh ensures that we continue to deliver
contemporary and relevant Vodafone branded devices to our customers across all our markets.
“In February we launched the world’s cheapest handset. Today we are again breaking new
ground. I’m proud to be announcing the ‘845’, Vodafone’s first own branded Android
smartphone. It runs the very latest Android ‘Eclair’ software and shows our commitment and
ability to take high-end trends and make them an affordable option for many.”
 14 May 2010

Simon Murray to Retire from Vodafone Board

Vodafone Group Plc ("Vodafone") announces today that Simon Murray, a non-executive
Director since July 2007, has notified the company of his intention to step down from
Vodafone's Board after the company's annual general meeting ("AGM") on 27 July 2010.
Therefore he will not be seeking re-election at the AGM and will retire from the Board at the
conclusion of the AGM.
Sir John Bond, Chairman of Vodafone, commented "Simon Murray's considerable knowledge of
mobile telecommunications and his entrepreneurial spirit, coupled with his vast experience of the
Asia-Pacific region, have been a great asset to the Board. We shall miss his wise counsel and
extensive knowledge of the business world."

25 May 2010

Overall Winner of Vodafone Appstar Competition

Announced
Vodafone today announced the winner of its Vodafone AppStar competition. FlickrShow was
declared the best new app in Europe following a public vote.
Pedro Campos, an independent mobile developer, has been awarded a prize of €75,000 – on top
of the €25,000 local prize he picked up from the first round of the competition.
Beating off competition from seven other country winners, FlickrShow was awarded the top
prize for its innovation and the great user experience it offered. FlickrShow accesses Flickr in an
unprecedented way, offering stunning slide slows and allowing you to search photos by
keyword, username, colour and even by location using your phone’s GPS system. Find out more
at www.youtube.com/watch?v=CXrZnI2jiFs
Pedro, aged 26, only took up mobile app development nine months ago and was attracted to the
Vodafone 360 platform due to its open web standards policy and its cross platform reach, which
he felt offers an intelligent and developer-friendly approach to the market. Based in Porto,
Portugal, he is planning on using his winnings to invest in a local Portuguese web development
company, to expand its mobile section.
Pedro said: “Winning the final stage of the Vodafone App Star competition is brilliant news. I
made sure my app was not only easy to use but could help people in their everyday lives and it’s
great to see that it’s been so well received by customers across Europe. Competitions like this
really give developers a chance to shine and I’m grateful to the team at Vodafone for all their
support. I’m looking forward to developing more apps for Vodafone 360 in the future.”
Second place in the competition was awarded to a group of Italian students from Politecnico di
Milano, for their travel app, Cool Traveling. Raffaele Bisogno, Marco Cavone, Tommaso De
Pace and Stefano Francavilla, who are currently studying for a Masters in Computer Science,
will now receive a further €25,000, taking their total prize winnings from the Vodafone AppStar
competition to €50,000. Cool Traveling lets you plan a trip around Italy in a simple and cost
effective way providing information on a range of travel services such as train and plane tickets,
weather forecasts and accommodation guides.

01 June 2010

Vodafone Egypt
Vodafone and Telecom Egypt (the "Parties") announce that discussions concerning the
ownership structure of Vodafone Egypt ("VFE") have concluded. The Parties have agreed that it
is in the best interest of VFE that the current ownership structure should remain in place. The
Parties remain committed to working together to ensure the ongoing success of VFE.

15 June 2010

Vodafone Launches 360 Shop for Android

Developers able to create and distribute apps tailored to Android handsets

Vodafone today announced that it is to extend the reach of the Vodafone 360 services with the
launch of a 360 Shop for Android. The announcement highlights Vodafone’s commitment to
bringing the 360 Shop to popular, market-leading handsets and, in so doing, offering developers
a highly attractive native or cross-platform proposition.
The 360 Shop on Android has been designed specifically to ensure that customers can easily
search for and browse the applications most suited to their needs and interests. This is achieved
through a sophisticated personalised recommendations tool and dynamically changing
promotional areas such as best rated, top downloads, categories and filtered lists. Feature content
promotions will be run by local market editorial experts to further showcase locally relevant
apps. All paid-for content is charged to the customer through operator billing, with funds
regularly transferred into the developer’s bank account, making it simple for developers to keep
track of revenue.
Through the 360 Shop on Android, Vodafone is giving apps developers the ability to publish
either JIL or native Android apps in the 360 Shop. Developers can also take advantage of
existing Vodafone features such as clear pricing, a transparent review process and in-depth
reporting.
“Developers want to know that their app will be seen by consumers, and the 360 Shop on
Android has been designed to maximise opportunities for content promotion,” said Lee Epting,
Director of Content Services at Vodafone Group. “Initial data is showing that up to a third of the
catalogue gets exposed in a single day. This is a market-leading approach which will allow both
customers and developers to get great value out of the 360 Shop.”
Tailored for the Android operating system and directly accessible from the handset home screen,
the 360 Shop on Android will launch this summer on the HTC Wildfire and Sony Ericsson
Xperia X10 Mini Pro. The 360 Shop is a single destination for all digital content, integrating
music, video, ringtones and apps, ensuring it will continue to serve the millions of existing
Vodafone live! customers. Furthermore, the handsets will come with 360 Music services
embedded and Vodafone People soon available as a download.
To date, over 8,500 apps have been published to the 360 Shop. Eight European markets range
over 100 different handsets capable of accessing the Vodafone 360 services. With further
handsets due to launch throughout the year with the 360 Shop pre-loaded, Vodafone 360 will
continue to provide the developer community with greater access to more customers.

15 July 2010

Vodafone Demonstrates Commitment to Open Source

Innovation
Vodafone Group will make its location based services software open source on
http://oss.wayfinder.com. The code will be made available on github. The aim is to offer other
organisations the opportunity to use a code base which has been developed over the past decade
so that they can build new and innovative navigation products which widen choice for
consumers.

"Given our decision to stop developing turn by turn location based services as part of our core
business, it seemed an obvious choice to make the code we own open source” said Pieter Knook,
Director of Internet Services at Vodafone Group. "We look forward to seeing its continued use in
all sorts of different applications in the future."

In addition to making the software open source and in recognition of the specific needs of the
blind and partially sighted community Wayfinder Systems will offer all Wayfinder Access
subscribers a fixed refund on their existing service. Further details are available on
http://access.wayfinder.com.

Product developers are supportive of the decision. “At Code Factory we welcome this Vodafone
initiative and we are willing to add new products to our accessible navigation software product
line. Mobile Geo, our GPS solution for Windows Mobile has become a world reference among
the blind community and we are now ready to start new GPS projects”, explained Eduard
Sanchez, Code Factory’s CEO.