Developing a Strategic Plan

Before you start developing the strategic plan, make a Mind Map of your current status,
objectives and strategies. A large part of this can be covered by a SWOT (Strengths,
Weaknesses, Opportunities, and Threats) analysis Mind Map.

Some areas to consider when putting together your SWOT analysis are:

Sales - marketing - distribution - promotion - support,

Management - systems - expertise - resources,
Operations - efficiency - capacity - processes,
Products - services - quality - pricing - features - range - competitiveness,
Finances - resources - performance,
R&D - effort - direction - resources,
Costs - productivity - purchasing,
Systems - organization - structures.