PAF ASSIGNMENT ON PROJECT RATING

CIGARETTES FOR WOMEN: HEALTH & BEAUTY ENHANCERS

Rakesh kondA

09136

The idea is about launching new variety of cigarettes targeted at women specifically
living in urban and metropolitan places with an age range of 18-30. These cigarettes have
ingredients which are replaced by tobacco, the common ingredient in traditional cigarettes. The
ingredients include herbal products and various health stimulators that are said to enhance the
beauty and health of women. The product also includes other features like smoke less attribute
which differs from normal cigarettes.

FEAURES OF THE PRODUCT:

 Smokeless
 Beauty enhancers
 Health enhancers
 Affordable pricing
 Eco friendly technology
 Various flavors

FACTOR RATING :

PAF ASSIGNMENT
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 Weightag Rating Overall Weighted Rating
Criteria e s index
Fit of the Project      
Fit with overall objective 6 4 24
CSR 6 3 18
Financial requirements 9 4 36
marketing/promotions/advertisements 9 5 45
Government fundings 6 3 18
existing cigarettes for women 5 3 15
regulations of govt 7 3 21
ethicla issues 4 3 12
       
Resources Required    
raw materials 4 4 16
skilled labour 4 4 16
celebrity endorsements 5 3 15
licenses 4 4 16
technology 8 5 40
     
Benefits Derived from the project    
ability to find new markets 4 4 16
product innovation 7 4 28
sustainability for long run 5 2 10
integration of culture with wants 7 4 28
Total 100   374

PAF ASSIGNMENT
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