R Roulez Vert

Drive along with the Nature

Presented By :

Pradika Thapa
Snigdha Debnath
Aruna Singh
Anayatullah Haji
Bipin S. Dhere
Aishwarya
Abhishek Gupta
 Roulez Vert – Company Info

• Leading automobile manufacturer

• The name means “ Drive Green" in French
• Roulez Vert is part of the Roulez Vert group.

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 Target Audience

• We are basically targeting the elegant class customers.

• They seem to be more conscious of nature and always look for

the better alternatives available.

• Also they are flexible enough and do not mind spending

money on something that makes them different from others.

• This is basically a bypass attack on our competitors.

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 Biofuel
The term Biofuel is used to
describe the liquid, solid
and gas fuels produced
from Biomass to be used
in transportation, heating or
energy production.

Why Biofuels?

• Renewable source.
• Energy security.
• Availability for all countries.
• Absence of harmful emissions.
(Reduce Pollution)
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Our new product for India….

Roulez vert
Drive along with nature…
Interiors….
 Features

 Mileage Overall (km/liter) - 16.6

 Seating Capacity (person) - 4
 Engine Type/Model - 4 Cyls In-line
 Power - 4000 rpm
 Fuel Type - Bio-Diesel
 Transmission Type - Automatic
 Gears/Speeds - 6 Gears
 Wheel Type - Alloy
 Rear and front Brakes - Discs
 Fuel Tank Capacity (litre) - 70
 Multitronics - For easy opeartion.

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 Features
3-zone deluxe automatic air conditioning.
-driver, front passenger and for the rear of the cabin .
Driver information system
- about gear , fuel, engine operation, etc

Climate comfort seats .

-seat and backrest surfaces can be ventilated and heated

Advanced key
-four users – for the seat positions and the
automatic air conditioning, etc

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 Features

Sound System

- Top entertainment: with 505 watts

of music power, ten channels and 14
speakers.

Roulez Vert parking system advanced

- Camera shows you the area behind the

car in the display. Digital guidelines in the
display make parking even easier.

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 Media Promotion

• Promotions with television, print,

outdoor and online campaigns as well
as in-store displays at Roulez Vert
dealerships, sweepstakes and giveaways.

• The choice of media would be television.

• Launching in the upcoming Delhi Auto Expo.

• Ad will be shown during the Golf Tournament,

Football Matches.

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Web Promotion

Podcasting
Roulez Vert has developed  and
published 4 different podcast series.
This is the best example on the planet of
how podcasting is a powerfull new media
marketing, sales and branding tool.

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Web Promotion

Online Game
Roulez Vert created an online game on car
racing .

The game was hosted on Facebook and

users had to invite their buddies to take
part. 

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Modern technology
Owes ecology
An apology.
Take care of the earth and she will take care of you.  

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