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    BCG Matrix for PepsiCo - Early 1990s Relative Market Share high Pizza Hut Growth Rate frito Lay Growth Rate 10% Low Soft Drinks high Low GE 9 Cell Matrix High Competitive Strengths Low high.

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    BCG Matrix for PepsiCo - Early 1990s Relative Market Share high Pizza Hut Growth Rate frito Lay Growth Rate 10% Low Soft Drinks high Low GE 9 Cell Matrix High Competitive Strengths Low high.

    Copyright:

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    6 views4 pages

    Chapter 9 10

    Uploaded by

    fawadmunir
    BCG Matrix for PepsiCo - Early 1990s Relative Market Share high Pizza Hut Growth Rate frito Lay Growth Rate 10% Low Soft Drinks high Low GE 9 Cell Matrix High Competitive Strengths Low high.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Boston Consulting Group Matrix

    Relative Market Share

    Question
    Stars
    Marks
    Growth
    Rate

    Cash
    Dogs
    Cows
    BCG Matrix for PepsiCo - Early 1990s
    Relative Market Share

    High Taco
    Bell
    Growth
    Rate

    10% Pizza
    Hut

    Frito
    Low Lay
    Soft
    KFC Drinks

    High 1.0 Low


    BCG Matrix for PepsiCo - Early 1990s
    Relative Market Share

    Pizza
    Taco Hut
    High Bell
    Growth
    Rate

    Frito
    5% Lay
    KFC
    Low Soft
    Drinks

    High .75 Low


    GE 9 Cell Matrix
    High Competitive Strengths Low

    High
    Invest
    Grow
    Attractiveness

    Hold

    Harvest
    Divest
    Low

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