MARKETING EXAM

THERE ARE TWO PARTS: -

1ST PART: -

ONE QUESTION IS COMPULSORY.

2ND PART: -

THERE ARE 3 QUESTIONS – NEED TO ANSWER ONLY 1 QUESTION.

QUESTIONS (ITS NOT ACCURATE, ITS JUST AN EXAMPLE): -

1. WHAT IS B.O.P?
2. WHAT IS C.S.R?
3. WHAT ARE THE BASIC ISSUES?
4. C.P.G. IN INDIA?
5. WHAT ARE THE GROWTH STARTEGIES?
6. THE WAY IN WHICH THEY CONDUCTED COMMUNITY PROGRAMMES, HOW
THEY EDUCATED POLITICIANS?
7. TRY TO DO SOME CHARTS AND GRAPHS?

EVALUATE AND ANALYSIS CORRECTLY: -

1. WHAT ARE THE DRAWBACKS?

2. DO YOU AGREE THE STRATEGIES INITIATED BY THEM?
3. WHAT ARE THE CHALLENGES THEY MAY FACE IN THE FUTURE?
4. HOW DO YOU AVOID THEM TO SWITCH OVER TO OTHERS?
5. THE WAY THEY PENETRATED LIFEBUOY?
6. YOU CAN ALSO TELL YOUR OPINION, BUT IT MUST BE RELEVANT.
7. WHAT ARE THE FUTURE CHALLENGES OR FUTURE RECCCOMENDATIONS FOR
LIFEBUOY AND SUNSILK IN INDIA?

 PLEASE READ THE QUESTIONS PROPERLY AND THEN ANSWER IT.

 PLEASE READ THE FULL CASE STUDY.
 NO REFERCCES NEEDED IN THE EXAM.
 NO STICKING OR PASTING THE GRAPH OR PIE CHARTS IN THE
EXAM. AS IF YOU NEED YOU CAN ONLY DRAW THE DIAGRAMS,
CHARTS AND GRAPHS.
 ANY DOUBTS OR CLARIFICATION, PLEASE FEEL FREE TO CONTACT
ME.
 ALL THE BEST FOR YOUR EXAMS.
* THE ABOVE QUESTIONS OR WRITTEN WORK WAS TOLD BY THE TEACHER IN THE LECTURE. SO IT MAY OR MAY NOT
COME. I AM NOT SURE. SO PLEASE READ THE CASE STUDY CAREFULLY. I AM JUST FORWARDING IT.