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How Facebook Is Bringing Web 2.0 Mainstream: The Masses About Web 2.0 Without Them Even Knowing. in Other
How Facebook Is Bringing Web 2.0 Mainstream: The Masses About Web 2.0 Without Them Even Knowing. in Other
0 Mainstream
July 19th, 2007 | Categories: AJAX, blogs, networks, off topic, social media, strategy, trends,video, widgets, wikis
Web 2.0 is an echo-chamber - let’s face it. Many deny the fact, but it’s true.
Ask anyone on the street about RSS, widgets, APIs, or wikis and you’ll get a
blank face. Chances are they’ll think you’re speaking another language.
Even fairly tech savvy Internet users frown upon such terms and phrases.
As much as we’d like to think web 2.0 is mainstream, it isn’t.
Those who live in this echo-chamber glorify the trends and technologies, as
their value and potential is recognizable. This bleeding-edge Internet group
wants the world to learn about these technologies, but the fact of the matter
is that they are very daunting and intimidating to the average user. In other
words, web 2.0 needs to be humanized before it can ever be adopted by
the mainstream.
The term “social network” is synonymous with web 2.0. Though the nature
of the term may be rather self-explanatory, people understand it. Sites such
asMySpace, hi5, and Friendster have helped to provide clarity around its
meaning. This education process is exactly what is happening at Facebook
as we speak.
Let’s explore some of the web 2.0 technologies that Facebook has
rebranded as internal features:
Facebook has rebranded this concept as ‘Groups’. Within a given group, you
are able to start a conversation (with a message), add photos, and provide
simple commentary. Furthermore, administrators and officers have added
control and functionality.
Blogs - When a user writes a ‘Note’ on Facebook, they are expressing their
thoughts or opinions in a given manner. A collection of these notes, in
reverse chronological order, can be classified as a ‘weblog’ or blog.
The offline concept of a diary has been around for centuries. It doesn’t take
a huge leap of faith to consider a jump into the online world.
Not only does Facebook upload an astonishing amount of photos each day,
but they also provide a simple, yet powerful video experience. Simply put,
users are constantly interacting with user-generated content. They just
don’t know it.
On top of all these obvious examples, Facebook also makes extensive use
ofAJAX (Asynchronous JavaScript and XML) throughout the site. This
creates a more intuitive, enjoyable user experience.