New Media

Impact
How To Use New Media To Affect Elections
 Conclusion

Don’t be afraid of social networking--just start

using and you’ll get the hang of it
 Instructors
Shana Kluck

Owner, Forward Focus Media

Facebook.com/ShanaKluck

Twitter.com/ShanaJean

Brooklyn Roberts

Executive Director, Eagle Forum of Alabama

Facebook.com/BrooklynBRoberts

Twitter.com/BrooklynRoberts
Sphere of Influence
Brookly
Bill n Jen

Rus
Ann
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To
m
 Why Social Media?
How did people share information...
20 years ago?
10 years ago?
Now?
 What is Social Media?
Internet and mobile-based tools used for sharing
and discussing information among individuals
and groups
Examples: Facebook, Twitter, Tumblr,
Blogging, Texting, Emailing
 How Can I Use Social
Media to Influence Voters?
Example: Gerald Allen (Senate District 21)
 Using Facebook
Link to Gerald Allen’s Facebook page or
Website from your Facebook page
 Using Facebook
Share any favorable articles or press releases
from or about the candidate
 Using Facebook
Use the @ symbol to link directly to the
candidate’s campaign fan page
 Using Facebook
Start or join the candidate’s group or fan page
 Using Facebook
Send invitations to friends to join or like the
candidate’s page
 Using Facebook
Use the Events tool
Doesn’t have to be for a specific event
Can be for reminding people to vote or
participate in a moneybomb
Invite Friends
 Using Facebook
Encourage Friends to share their support for
the candidate as their status
 Using Twitter
What is Twitter?
Twitter is a micro-blogging
service allowing users to
send short bursts of
information in 140
characters.
 Using Twitter
Why Tweet?
Imagine you have 498 followers on Twitter and you
send out a tweet about Gerald Allen for Senate. Say
5 of those followers retweet. Collectively, those 5
followers have 2,500 followers of their own. You
can see how Twitter allows you to easily get
information to thousands of people quickly and
easily.
 Using Twitter
Follow the candidates you are trying to promote
Using Twitter
Retweet the candidate
 Using Twitter
What are hashtags?
Because Twitter provided no easy way to group tweets or
extra data, the Twitter community came up with their own
way: hashtags. A hashtag is similar to other web tags--it
helps add tweets to a category. Hashtags have the ‘hash’ or
‘pound’ symbol (#) preceding the tag. Hashtags can occur
anywhere in the tweet.
 Using Twitter
Popular #Hashtags
#alpolitics
#tcot
#teaparty
 Using Twitter
Using the candidate’s Twitter handle as your
#hashtag helps group all tweets about the
candidate
 Using Twitter
Shortening URL’s
Bit.ly
Tiny URL
 Using Twitter

Do #Follow Friday’s for your candidate using

hashtag #FF
 Using Twitter
Share favorable
articles or press
releases from your
candidate
You Tube
 You Tube
Making your own You Tube videos
 Blogging
What is blogging?
Web + Log = Blog
A journal written on-line and accessible to
users on the internet
Today, anyone can be a journalist
 Blogging

Blogspot/Blogger
Wordpress
 Blogging
Less is more.
Link to articles, videos, etc. that you like with
just a short commentary. You don’t have to
write a manifesto.
Don’t chase rabbit trails.
Make criticism about policy, not personalities
 Blogging
Promoting your blog
Send out updates periodically to your email
list
Share on Facebook
Link on Twitter