THE FOUR BIG DAYIG

DAY
A micro présentation by
Thoufeek. A
Institute of Management in Kerala, Adoor
Kerala University
tt87@in.com
09496 327136
LEARNING IN BIG DAY

 Open your mouth……..you can attract more

people
 Effective sales promotions definitely provoke
the customers
 The crowd visited the shop is a better
example of effective sales promotions and
advertisement
 Even though some of the goods are not
needed by the people the promotion and
offers are compel them to buy it and they
purchase it in bulk quantity.

 The offers in these for days are exceptionally

better and worthwhile to the people.
WHAT I DID WELL?
 The first day my objective was
(a). To familiarise with the shop
(b). Understand the buying behavior of
the customers
 Before lunch I achieved 50% of my objective
and after lunch I just started to help the people
to find out the goods that they want.
 I found that most of the people needed the help
of some one even though the offers are written in
the boards. So I just started to invite the people
and explained the offers available.

 That gave positive results. Most of the people

interested and I made some good sales.

 That really motivated me, then I started to invite

more people and explained the offers in a better
manner.
 The second day the crowd was extremely
well and I learned how to approach the
prospect and how to convert a prospect into
customer.

 After 3. pm the traffic was un controllable

especially in food bazaar and in the cash
counters.
 I found the people cannot able to move with loaded
trolleys . So I guided them to the counters which are
free at that time and reduced the time of waiting in
queue.

 Some times I carried the goods and guided them to

the exit door.

 I explained to people that in upstairs there are lot more

exiting offers waiting for you please feel free to visit
the upstairs that will definitely beneficial to you.
WHAT COULD DONE BETTER?

 I have some problem of understand the local

language. Even though I know Tamil some of
the words are not understandable by me. If I
know the language well, surely I can help
more people in a better manner.

 A training of one day or two day is essential.

THREE THINGS THAT SHOULD BE CHANGED IF I
WILL BE THE DEPARTMENT MANAGER

 I found some of the problems faced by the

customers. They are
1. The facility of eating inside the bazaar
2. Carry the loaded trolleys to upstairs
3. Recreational facilities inside the
bazaar
SOME OF THE SUGGESTIONS
1. Arrange the food bazaar in two sections in a
way that the eatables and non eatables. The
direct eatable goods should be arrange in a
separate closed circuit contains a cash
counter provided one entrance and exit. The
people who purchase the eatables should be
billed in that counter. Then they can eat the
goods after exit from the closed the circuit.
2. Arrange some facilities to carry the loaded
trolleys to upstairs and down stairs. Fix some
people for that, that will persuade some of the
customers to visit the upstairs and definitely
that will add value
 Another option is that arrange a small
recreational facility in the top most floor, like a
small coffee shop and playing facility for
children. That should also be in a closed
circuit. That persuade some more people to
visit the upstairs and help to value addition to
the organisation.
Thank you