PRESENTATION

ON
EVENT MANAGEMENT

Presented by :-
Galaxy Arora
Prashant Awasthi
Swati Singh
Shahnawaz Ahmad
Utkarsh Jaiswal
 What is an event??

An event can be described as a public assembly for

the purpose of celebration, education , marketing, or
reunion.
OF
 EVENTS

LIESURE CULTURAL PERSONAL ORGANISATIONAL

Leisure Events: Leisure sport, music, recreation.
Cultural Events: Ceremonial, religious, art, heritage,
and folklore.
Personal Events: Weddings, birthdays,
anniversaries.
Organizational Events: Commercial, political,
charitable, sales, product launch, Corporate .
What is event management??

Event Management is the process

of analyzing, planning, marketing, producing and
evaluating an event.

It is a different way of promoting a product, service or

idea.

The industry now includes events of all sizes from

the Olympics down to a breakfast meeting for ten business
people.
 CLASSIFICATION OF
EVENT MANAGEMENT

ADMINISTRATION

OPERATIONS

MARKETING

RISK
MANAGEMENT
 Preliminary Steps to Plan an Event

Consult with the Client

Set Objectives
Choose a Date
Decide a Venue
Decide Who to Invite
Create Your Theme
Set the Event Agenda
After the Event / Event Evaluations
Continued…

. Event
Organizer Infrastructure

Target
Venue EVENT Audience

Media Client
 Event Planning Tips
Always remember
5 ‘W's i.e.
Why
What
When
Where
Who
and
1 ‘H' ( i.e. How) principle to create an event plan
 Objectives of Event Management

Brand and Image Building

Profit Motive
Quality Service Motive
Society Welfare
Development of Human Resources
Creation of Employment
Customers’ Satisfaction
People Involved in Organizing an Event

Event Manager/Planner
Event Co-coordinator
Information Manager
Logistics Manager
Security Manager
Infrastructure Manager
 Event Manager Skills

Hard Working & High Degree of Energy

Flexibility & Motivation
Good Communication Skill & Strong Networking
Excellent Public Relationship (PR)
Market Awareness & Research
Tons of Creativity
Leadership qualities
 PROCESS OF
EVENT
Establish MANAGEMANT
an Event Committee
Design Basic Framework
Budgeting
Sponsorship
Advertising
Crisis and Backup Planning
The Rehearsal
 SWOT Analysis
Strengths:
These are the attributes of your project/organization which are
helpful in achieving project's objectives.
Weaknesses:
These are those attributes of your project/organization which are
harmful in achieving project's objectives.
Opportunities:
These are those external factors which are helpful in achieving the
project's objectives.
Threats:
These are those external factors which are harmful in achieving the
project's objectives.
Event management as an Industry

Event Management is a multi-million dollar industry, growing

rapidly, with the rate of 150% annum with mega shows and
events hosted regularly

The early 90s has seen events spend at a mere 20 crores but
now is has increased to over 2000 crores, per annum.
 Event management as an
Industry in India
Event management has come to a mature age in this
country.

It is known to be a Rs. 500 crore industry. And is steadily

rising.

With increasing importance on entertainment, event

management is gaining momentum.
 EVENT MANAGEMENT
COMPANIES IN INDIA
Wizcraft International Entertainment Pvt Ltd.

Percept D Mark

Cox and King

E-Factor
SCOPE OF EVENT
MANAGEMENT
At present, the industry is at a nascent stage and extremely
unorganized, comprising mainly homemakers and self-
employed businessmen.
Event managers are in great demand with the rise in
corporate and personal events needing professionals to
manage them.
Rising household as well as company incomes, increases the
number of events (corporate awards, conferences, television
& reality shows ,sports events,etc.) are helping in growth of
this sector.
The market for event management in India is expected to
witness growth of 25% p.a. and reach INR 23 billion by 2012.
Few institutes offer specialized training for this industry.
 conclusion

An event management is a niche communication medium

that allows companies to reach their target audience
directly with tangible outcomes, which are not possible
through conventional forms of advertisement.

Brand awareness reinforces the product or service, and

drives sales.

People should be made aware about the fact that hiring an

event management company would help them save time,
efforts and cost
THANKYOU