INDEX

Sr.no Particulars Pg. No.

1 Introduction

2 Services offered

3 Jobs in Axis bank

4 Awards & Recognition

5 Conclusion

6 Bibliography

Introduction
Axis Bank is a private sector Indian bank. Axis Bank, previously called
UTI Bank, was the first of the new private banks to have begun
operations in 1994, after the Government of India allowed new
private banks to be established. The Bank was promoted jointly by
the Administrator of the Specified Undertaking of the Unit Trust of
India (UTI-I), Life Insurance Corporation of India (LIC), General
Insurance Corporation Ltd., and other four PSU companies, i.e.
National Insurance Company Ltd., The New India Assurance
Company, The Oriental Insurance Corporation and United Insurance
Company Ltd. UTI-I holds a special position in the Indian capital
markets and has promoted many leading financial institutions in the
country. The bank changed its name to Axis Bank in April 2007 to
avoid confusion with other unrelated entities with similar name.
Shikha Sharma was named as the bank's managing director and CEO
on 20 April 2009.Dr. P.J Nayak is the Chairman and Chief Executive
Officer. As on the year ended March 31, 2009 the Bank had a total
income of Rs. 13,745.04 crores and a net profit of Rs 1,812.93 crores.

A Nationwide Banking Operation

The Bank's Registered Office is at Ahmadabad and its Central Office is

located at Mumbai. The Bank has a very wide network of more than
853 branches and Extension Counters (as on 30th June 2009). The
Bank has a network of over 3723 ATMs (as on 30th June 2009)
providing 24 hrs a day banking convenience to its customers. This is
one of the largest ATM networks in the country. The Bank is
committed to adopting the best industry practices internationally in
order to achieve excellence.

Promoters
Axis Bank Ltd. has been promoted by the largest and the best
Financial Institution of the country, UTI. The Bank was set up with a
capital of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC - Rs.
7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore
each.
Company description: Axis Bank is India’s third-largest private-
sector bank after the significantly larger ICICI Bank and HDFC Bank. It
is more than twice the size of the next largest private-sector bank.
The top three private-sector banks collectively account for almost
9.6% market share, while private-sector banks as a group are about
18.6% of the system. Axis Bank is a small player in the broader
banking sector; its market share is less than 2% in terms of loans and
deposits. Axis Bank was started by the erstwhile Unit Trust of India
(UTI) in 1994, along with LIC and GIC, two government-owned
insurance companies. UTI’s stake is now held by UTI-I, a government-
owned entity, with a 28% holding. LIC and GIC together own 16.3%,
and collectively, these government-owned shareholders own
approximately 44% of the bank.
Fixed Deposits
Safety, Security and Growth

Axis Bank offers you simple Fixed Deposits at very competitive

interest rates, which can be opened with a minimum investment of
Rs 10,000. You can make additions to your deposit in multiples of
Rs 1,000 each.

Recurring Deposits
Power of compounding

Are you considering saving money a bit at a time?

Axis Bank's Recurring Deposit scheme will allow you with an

opportunity to build up your savings through regular monthly
deposits of fixed sum over a fixed period of time.

Encash 24
 The Encash 24 (Flexi Deposit) gives you the liquidity of a Savings
Account coupled with high earnings of a Fixed Deposit. This is
achieved by creating a Fixed Deposit linked to your Savings Account
providing you the following unique facilities:

 Maximum Returns:
Your money is no longer idle. As soon as the balance in your Savings
Account crosses over Rs 25,000, the excess, in multiples of Rs 10,000
will be transferred automatically to a higher interest earning Fixed
Deposit Account. The maturity of fixed or term deposits formed as a
result of transfer of money from the Savings Bank account will be for
a maximum period of 181 days and the interest will be calculated on
simple interest rate basis.
 Maximum Liquidity:
The money parked in Fixed Deposits as a result of the above
mentioned sweep out from your Savings account can be easily
accessed by issuing a cheque, withdrawing through ATM etc. This
amount is automatically reverse swept from the most recently
formed Fixed Deposit in units of Rs 5,000 to the Savings account
whenever the balance in your Savings account falls below Rs 25,000.
The amount broken form your Fixed Deposit will earn interest rates
at the applicable rate for the period that the deposit was held with
the Bank. The remaining amount of Fixed Deposit will continue to
earn the contracted rate of interest.
 Auto Renewal:
On maturity of your linked Fixed Deposit, the Bank will automatically
renew it for a maximum period of 181 days.

SAVING ACCOUNTS
Axis Bank has a wide range of savings account to make your banking
transactions easy and to cater different needs of various sections of
society. 

Bank has Zero Balance Savings Account in which you do not have to
maintain an average quarterly balance. Krishi Savings Account for
farmers to allow financial transactions immediately in the time of
need. Easy Access Savings Account for instant access to your money
anywhere, anytime. Azaadi Account is a NO FRILL account. No need
to maintain a fixed, mandatory amount in your account. Prime
Savings account has been created keeping in mind your specific
financial requirements to give wider accessibility. Senior Citizen
Savings Account has been created to make banking transactions
easy and cater all their requirements. Corporate Salary Account is
for employees offering payroll solutions through a 24 X 7
environment. Smart Privilege Account is for woman of today so that
she can manage money easily along with host of lifestyle privileges.
Power Salute Savings Account is for defence forces to extend a
helping hand to our soldiers for all their financial needs. Trust/NGO
Savings Account is a complete banking solution for Trusts,
Associations, Societies, Government Bodies, Section 25 companies
and NGOs who spend their time to help others. Pension Savings
Account has been generated for pensioner’s (existing & prospective)
of Central Govt. Civil Ministries/ Departments & Defence Ministry to
cater their needs as they require special consideration.
 LOANS
Axis Bank Loans are given to both individual and corporate
borrowers. The bank offers to its clients a complete list of loan
related products that carry competitive interest rates. All financial
products are made and executed according to rules formulated by
the Reserve Bank of India (RBI). 

Axis bank offers personal loan under personal power scheme.

Are you in need of some quick cash?

Presenting Axis Bank's personal Loans. Go on your dream holiday,

buy the latest lifestyle gizmo, gift your wife a lovely diamond ring,
renovate your house or just squash a temporary cash crunch. Let us
give you a helping hand. Our personal loans will meet all your
personal requirements.

 Loans for salaried and self employed individuals

 Special loans for doctors, chartered accountants, engineers,
architects, CS and ICWA
 Loans are available from Rs 1 lac to Rs 20 lacs
 Repayment tenures from 12 to 60 months
 Simple procedure, minimal documentation and quick approval

Axi
s bank provides you quick and easy home loans to buy a new
house/flat. Even NRI can take the loan for purchasing a ready to use
residential property.

Axis Bank offers car loan Power Drive for the new cars. No income
proof is required. Repayment tenure of loan is from 1 year to 7 years.
Is your dream car still a dream?

Axis Bank's Power Drive will help realize your dream. With some of
the world's finest cars now available in India don't let the price tags
discourage you. Power Drive will bridge that distance by financing a
major part of the cost of your new car. So, you don't have to put the
brakes on your ambition.

Axis Bank's Study Power aims to provide financial support to

deserving students for pursuing higher professional or technical
education in India and abroad. Students who have obtained
admission to job-oriented courses like medicine, engineering, etc. or
to graduation or post-graduation level courses are eligible for the
loan.
INVESTMENTS

Mutual Funds
Invest smartly

A Mutual Fund is a trust that pools the savings of a number of

investors who share a common financial goal. The money thus
collected is then invested in capital market instruments such as
shares, debentures and other securities. The income earned through
these investments and the capital appreciation realized is shared by
its unit holders in proportion to the number of units owned by them.

Thus a Mutual Fund is the most suitable investment for the common
man as it offers an opportunity to invest in a diversified,
professionally managed basket of securities at a relatively low cost.

Mohur Gold
Thought to be one of the first known metals, gold has been coveted
throughout history for its beauty, scarcity, malleability, and uncanny
resistance to rust and corrosion. Centuries ago, gold's unique
combination of properties -- its sun-like color, its soft hardness and
especially its imperviousness to decay -- imbued it with magical
associations in the eyes of many. Because of these unique
properties, gold has traditionally been the currency of choice for
much of the world's population. The value of gold has transcended
all national, political, and cultural borders, to become a desired
asset. It in the form of coins and bars has attracted investments
across various cultures for centuries.

Mohur Gold Coins/Bars

Axis Bank brings to you Mohur Gold coins/bars in the purest form!

Made in Switzerland, Mohur Gold coins/bars carry the Assay

certification of being 24 carat, 99.99% pure!

It comes to you in a specialized packaging that is tamper proof so

that its purity is preserved.

Available in 5 gms, 8 gms, 10 gms, 20 gms & 50 gms, it is on offer in

select branches of Axis Bank.

Online Trading
Investing and trading @ click of a mouse
Axis Bank in alliance with Geojit Financial Services now offers you an
Online Trading Account. Trade from the comfort of your home or
office either through the Internet or the Phone. This service provides
you with an integrated Savings Bank Account, Demat Account and an
Online Trading Account to give you a convenient and paper free
trading experience.

As an Axis Bank Online Trading Customer you would also have the
flexibility to get an insight to a complete range of Corporate
Information, Reuter News and Research Tools which would help you
to take timely Investment decisions.

Kal Bhi, Aaj Bhi - Jiyoge Life Bindaas

The future brings it with many challenges. One of the most
important issues is securing financial independence after
retirement. One should continue to live life to the fullest even
after retirement, it’s essential that we start planning for the
Future now.

Therefore to help you live "Kal Bhi, Aaj Bhi," a Bindaas Life, you
need an investment solution that takes care of your retirement
needs.

The goal of retirement planning is to achieve financial security,

so that the need to be employed post retirement is not a
necessity.

An investment plan for your post- retirement life should provide

you with steady income every month, as per your needs. If you
consider the effect of inflation on the cost of living, a retirement
plan is a guaranteed way to face rising costs in the future. So
that you can ensure a comfortable retired life and make your
dreams a reality.

Payments
 Bill Pay
Free yourself
Axis Bank's Bill Pay service enables you to make secure payments
from the comfort of your home or office. So it’s time to say goodbye
to late payment fines, long queues, lost bills, and commissions paid
to local errand boys.

Features
 Pay bills without stepping out of your home or office
 View and Pay bills anytime, anywhere
 Fast, convenience and hassle-free
 Access to all major utility billers
 Get updates for pending bills
Payment Channels
Bill payment is currently enabled through the Internet and the ATM.

Internet
Through the Internet, bills can be paid to almost all the major utility
billers and LIC.
Direct Tax Payment
The Bank is authorised for Collection of Income or Other Direct Taxes
on behalf of Central Board of Direct Taxes (CBDT) w.e.f 1 October,
2003. The assessees or taxpayers can pay Income or Other Direct
Taxes as listed below at 214 authorised branches of Axis Bank across
the country.

Electronic Clearing Service

ECS is an electronic clearing system that facilitates paperless credit /
debit transaction directly linked to your account and also provides
for a faster method of effecting periodic and repetitive payments.

Benefits of ECS (Debit)

Through ECS (Debit), you can pay all your Utility bills
(electricity/telephone/Mobile bills, credit cards, etc), Mutual Fund,
Insurance Premium, Loan Installments, credit card payments,
payments of donations and other bill payments.

How will you gain from ECS?

 Non-issuance of multiple cheques
 Timely payment of bills /installments /premium without
remembering the due dates
 No late payment charges
For your convenience, Axis Bank has tied up with various service
providers across the country.

All you need to do is to register for bill payments with your service
provider, banks and financial institutions by providing details such
as name, account number, name of the bank /branch, MICR code,
 etc.

Security & Safety of your money

To protect your account from excess debits, you can select the top-
limit for your account. If your bill amount exceeds the limit, the
payment will be cleared by the Bank, only after obtaining your
approval.

Other services

Mobile Refill
Forget the road side vendor
In today's age of 24 hours connectivity, do you still need to go to the
roadside vendor every time your mobile runs out of talk time? And
what happens when your roadside vendors does not stock up your
operator's recharge coupons?

With Axis Bank's mobile refill facility, you no longer have to worry
about losing your mobile connectivity anytime of the day or night.
Axis Bank's mobile refill facility enables you to refill your mobile on
the ATM.

What's more: Recharging through ATM is absolutely free!

Locker
Unmatched protection for your valuables
Looking for a safe storage place for your valuables?

A Safe Deposit Locker with Axis Bank is the solution to your concern.
Located at select branches in cities all over the country, our lockers
ensure the safe keeping of your valuables.

Online Shopping
Safe and Secure Internet Payment
Axis Bank offers you the convenience of shopping at many major
Online stores from the comfort of your home or office. All you need
is an internet enabled PC. You can choose & then get the items
 delivered at your doorstep. You can also avail of numerous online
services, get to know about the current special offers/discounts and
get a preview of the new items added on to the shelves by these
online retailers/service providers. You can shop as much as you like
and conveniently make instant payments by debiting your account
through the secured payment channel, iConnect - Our internet
banking platform.

To avail of the Online Shopping facility, you have to be a registered

iConnect customer of Axis Bank.

E-Statement
Help a needy child...
Axis Bank offers the facility of E-Statement. E-Statement are secure
and electronic way to receive statement of accounts from the Bank.
You can now register for this facility and allow us to help a needy
child. Axis Bank donates a notebook to a needy child for every e-
statement registration.

Advantages
 Prompt delivery
 Person specific delivery
 No hassle of physical record maintenance
 Monthly statements on email id within a week of the following
 month
 Password protected for security
Registration
To register for E-Statement download the registration form and
submit it at your nearest Axis Bank branch
Jobs in axis

Axis Bank Loans are ideal for persons with a penchant for analytical
subjects like mathematics and accounting. Recruitment in Axis Bank
involves the candidate to pass a written examination followed by an
interview. The bank has consistently shown higher employee
satisfaction that includes a higher pay package among other tangible
benefits. 

Axis Bank jobs are open to persons from different educational

backgrounds.
Axis Bank recruitment process is transparent and showcases the
efficient HRD policies pursued by the bank. The bank offers housing
facilities to its employees. Medical benefits like health insurance are
given. Special loan options are available to Axis Bank employees. 
Awards and recognition 

On October 7, 2008 Axis Bank was conferred with “Best Bank Award”
in private sector category by IDRBT, Hyderabad. At Banking
Technology Awards 2007, Axis Bank had won a couple of awards as
Outstanding Achiever – Corporate and Best Clearing and Settlement. 

In March 2009 Dun & Bradstreet, the world’s leading provider of

global business information announced the top banks in India in a
publication titled “India’s Top Banks 2009″.

The Top Banks of India 2009 based on the performance in year 2008
are:

S.No. Bank Winning Category

1 Bank of India Overall Best Bank
2 Bank of India Best Public Sector Bank
3 Axis Bank Ltd Best Private Sector Bank
4 Citibank N A Best Foreign Bank
Priority Sector Lending (Public
5 Punjab National Bank
Sector)
Priority Sector Lending (Private
6 The Federal Bank Limited
Sector)
Priority Sector Lending (Foreign
7 ABN AMRO Bank N.V.
Banks)
8 State Bank of India SME Financing (Public Sector)
S.No. Bank Winning Category
9 ICICI Bank Limited SME Financing (Private Sector)
10 HSBC SME Financing (Foreign Banks)
11 State Bank of Hyderabad Asset Quality (Public Sector)
12 The South Indian Bank Ltd Asset Quality (Private Sector)
13 HSBC Asset Quality (Foreign Banks)
Global Business Development (Public
14 Bank of Baroda
Sector)
Global Business Development
15 ICICI Bank Limited
(Private Sector)
16 State Bank of India Rural Reach (Public Sector)
17 Tamilnad Mercantile Bank Ltd Rural Reach (Private Sector)
Source: Dun&Bradstreet
CONCLUSION

What would you call a bank that has grown its profits at 30 per cent
or more in 28 of the last 30 quarters? At the least, a consistent
performer. But what has earned P.J. Nayak-led Axis Bank its
distinction as the fastest growing big bank is its equally impressive
growth in other areas such as deposits, and loans and advances.

Axis Bank – Solid Growth with Stability

 
Over the past several years Axis Bank has reflected a stupendous
growth. It’s the third largest private sector bank in the country after
ICICI bank and HDFC bank with a network of 594 branches with 2500
ATM centres. This network should cross 900 branches and 4000 ATM
centres. Most of the new branches are likely to be set up in Tier – II
and Tier- III cities, which would help increase its presence in the
unbanked areas.
 Bibliography
www.axisbank.com
www.wikipedia.com
www.rupeetimes.com
www.irazoo.com
www.answers.com
www.wikianswers. com
www.investopedia.com
www.investorwords.com