7 O`s of Marketing

PRODUCT: WATER PURIFIER

Abhinav Singla 10PGDM002

Ankita Abrol 10PGDM007
Mohit Jain 10PGDM030
Raghavendar Raja 10PGDM021
Sunil Jain 10PGDM054
 CONCEPT OF 7 O’S (water purifier)
7 0's House holds Organizations

Manufacturing , Service sectors (Large, Medium And Small),

Occupants Middle And High Class Households
Educational Institutes, Hospitals, Restaurants.

Candle Filters, Boiled Water, UV Purifiers

Objects RO purifiers and UV purifiers
RO Purifiers and Chemical Purifiers

Objectives Remove Biological And Chemical Impurities, Retaining Essential Minerals, Costly Mineral Water, Taste

Organization Homemakers And The Family Head Purchase Department Or Materials Department

Operations Cash, Credit Cards, E-payment, Cheque Credit, Cheque, E-fund Transfer

Occasions Rainy Season, Endemic, Setting Up Of New Industries Nearby, Discount Season

Outlet Retail Outlets, Online, Face To Face Selling Direct Dealing, Wholesalers
 Factors influencing Customer Behavior
Culture Gold: Indian- Social obligation, status and financial security
American- more towards need for ornaments
Cultural Subculture  Drinks: In Gujarat, Liquor is banned but where as in Goa it is available at all shops
factors
Cars: Luxury cars are preferred by the high class society whereas the middleclass
Social class
prefer cars which give best value for money
   

Reference groups Operating System: Computer Professionals prefer to use Linux over Windows

Social factors Family Holiday: The whole family has a say in the location to travel rather than individual

Clothes: A Manager will prefer to buy more formal clothes while an teenager will
Roles and Statuses
prefer to buy fancy or flashy clothes
   
Age Cycles: Kids
Occupation Cycles: Workers, Professional cyclists
Personal
Economic circumstances Cycles: Lower strata of the society
factors
Lifestyle Cycles: Health conscious people
Personality Cycles: as a hobby or recreational sport
     
Motivation Cigarettes: influential people indulging in smoking
Psychological Perception Cigarettes: some teenagers think that smoking is cool and fashionable
factors Learning Mobiles: durability of Nokia mobiles.
Beliefs and attitudes Mathura sweets (peda)