Business Plan 2011

Contents:

1 Distributor Profile 1 (2010)

2 Distributor Profile 2 (2011)
3 Conversion Key Accounts
4 Conversion Outlets for 2011
5 Retention Outlets for 2011
6 Proposed ISIS Distributor
7 DDP Vehicle
8 Distributor Network Action Plan
9 Top 500 Competition Outlets for Conversion
10 Focus Market Action Plan
Key Outlet for 2011
Area Region

Ann.Vol. Disoucnt Exclusivity Free Marketing Coolers

Sr # Outlet Name Address Town Trade Channel Other info MDO
(Projected) 250ml 1000ml 1500ml 250ml NR Fee Sampling Support (Rs) 120 Sax 260 Sax 270SAX 400 Sax 500SAX 550 Sax 1000 Sax

1 Javed P/s Ghallah Mandi Gate Hasilpur PCV 1,500 20 6,640 1 Farhan Ahmed

2 Jmail P/s Old Hasilpur Hasilpur BSV 1,500 15 6,640 1 1 Shoaib arshad

3 Javed Bhari D/C Larri Adda Hasilpur BSV 1,500 20 1 Shoaib arshad

4 Latif T/s Railway Road Hasilpur BSV 1,500 20 1 1 Farhan Ahmed

5 Sadiqi Shah Jangi Chowk Hasilpur BSV 1,500 20 2,000 1 1 Farhan Ahmed

6 Shabir T/S Azim Market Hasilpur BSV 1,500 15 30,000 1 1 Farhan Ahmed

7 Baba Shoukat Deri Farom Near Ghallah Mandi Gate Hasilpur BSV 1,500 22 13,280 1 Farhan Ahmed

0
Conversion Outlet for 2011
Area Chistian Region Sahiwal

Ann.Vol. Disoucnt Free Marketing Coolers

Sr # Outlet Name Address Town Trade Channel Other info MDO
(Projected) 250ml 1000ml 1500ml 250ml NR Sampling Support (Rs) 120 Sax 260 Sax 270SAX 400 Sax 500SAX 550 Sax 1000 Sax

1 Munir k/s Dispozal Road Hasilpur TGS 350 5 1 Farhan Ahmed

2 Ghullam Rasool k/s Dispozal Road Hasilpur TGS 450 5 1 Farhan Ahmed

3 Bashir k/s Tagga Wala Chowk Hasilpur TGS 700 5 1 Farhan Ahmed

4 Ali D/C` Munir Chowk Hasilpur TGS 700 5 1 Farhan Ahmed

5 Hafeez k/s Munir Chowk Hasilpur TGS 350 0 1 Farhan Ahmed

6 Ghori S/s Chungi # 4 Hasilpur TGS 700 5 1 Farhan Ahmed

7 Aslam k/s Ghali # 10 Ward # 15 Hasilpur TGS 650 0 1 Farhan Ahmed

8 Abdul Razaq k/s St # 9 Ward # 15 Hasilpur BSV 700 5 1 Farhan Ahmed

9 Hafaz Tanveer k/s St # 9 Ward # 15 Hasilpur TGS 750 0 1 Farhan Ahmed

10 Naveed k/s Yaqoob Chowk St # 17 Hasilpur TGS 700 10 1 Farhan Ahmed

11 Allah Rakha k/s Chungi # 4 Hasilpur TGS 750 0 1 Farhan Ahmed

12 Mashallah k/s Nadeem Chowk Hasilpur TGS 400 0 1 Farhan Ahmed

13 Anees k/s Nadeem Chowk Hasilpur TGS 400 0 1 Farhan Ahmed

14 Al- Hafaz k/s Zahid Chowk Hasilpur TGS 700 0 1 Farhan Ahmed

15 Naveed k/s Ghali # 7 Ward # 15 Hasilpur TGS 750 10 1 Farhan Ahmed

16 786 k/s Yaqoob Chowk Hasilpur MGS 720 0 1 Farhan Ahmed

17 Hafaz Tanveer k/s St # 9 Ward # 11 Hasilpur TGS 730 10 1 Farhan Ahmed

18 Wali M. k/s St # 13 Yaqoob Chowk Hasilpur TGS 650 5 1 Farhan Ahmed

19 Mher k/s Shahi Chowk Hasilpur TGS 700 10 1 Farhan Ahmed

20 Yaqoob k/s Yaqoob Chowk Hasilpur TGS 700 5 1 Farhan Ahmed

21 Yasir k/s Yaqoob Chowk Hasilpur TGS 700 10 1 Farhan Ahmed

22 Asghir k/s Shahi Chowk Hasilpur TGS 400 0 1 Farhan Ahmed

23 Shbrati k/s Munir Chowk Hasilpur TGS 400 0 1 Farhan Ahmed

24 Ali k/s Munir Chowk Hasilpur TGS 400 5 1 Farhan Ahmed

25 Abdullah k/s Baggo Chowk Hasilpur TGS 700 10 1 Farhan Ahmed

26 M.Amin k/s Baggo Chowk Ghali # 5 Hasilpur TGS 700 0 1 Farhan Ahmed

27 Tamuoor k/s Gill Chowk Hasilpur TGS 400 0 1 Farhan Ahmed

28 Ramzan k/s Yaqoob Chowk Hasilpur TGS 650 0 1 Farhan Ahmed

29 Sohail k/s City Chowk Hasilpur TGS 650 5 1 Farhan Ahmed

30 Asif k/s City Chowk Hasilpur TGS 700 10 1 Farhan Ahmed

31 Niazi S/S Darbar Road Hasilpur TGS 450 0 1 Farhan Ahmed

32 Sarwar k/s Darbar Road Hasilpur TGS 750 5 1 Farhan Ahmed

33 Rachana S/S Main Bazar Hasilpur MGS 400 5 1 Farhan Ahmed

34 Geo Café Taria Chowk Fowara Hasilpur BSV 1200 15 1 Farhan Ahmed

35 Naveed P/s Ghallah Mandi Hasilpur PSV 700 10 1 Farhan Ahmed

36 Zain k/s Bhawah Colony Hasilpur TGS 400 0 1 Farhan Ahmed

37 Haqbhoo k/s Bhawah Colony Hasilpur TGS 400 0 1 Farhan Ahmed

38 Ghullam Mustafa k/s Bhawah Colony Hasilpur TGS 400 0 1 Farhan Ahmed

39 M.Akmal k/s Bhawah Colony Gali # 12 Ward # Hasilpur TGS 250 0 1 Farhan Ahmed

40 Fasil k/s Hasmi Chowk Hasilpur TGS 750 0 1 Farhan Ahmed

41 Dr,Abdullah k;s Ward 18 Hasilpur TGS 850 0 1 Farhan Ahmed

42 M.Riaz k/s Ward 18 Hasilpur TGS 650 5 1 Farhan Ahmed

43 Akas S/S Ward 18 Malad Chowk Hasilpur TGS 400 0 1 Farhan Ahmed

44 Mher k/s Ward 18 Gharib MOH Hasilpur TGS 750 0 1 Farhan Ahmed

45 Hassan Nawaz k/s Arrain Chowk Hasilpur TGS 300 0 1 Farhan Ahmed

46 Amjad k/s Gharib MOH Hasilpur TGS 400 0 1 Farhan Ahmed

47 Saim k/s Gharib MOH WARD # 14 Hasilpur TGS 400 0 1 Farhan Ahmed

48 Mher G/S Railway Road Hasilpur TGS 750 10 1 Farhan Ahmed

49 Waqar k/s Railway Road Hasilpur TGS 750 10 1 Farhan Ahmed

50 Haidar k/s Choona Wala Road Hasilpur TGS 800 10 1 Farhan Ahmed

51 Amjad k/s Chak 63 Fateh Hasilpur TGS 500 10 1 Farhan Ahmed

52 Al-Mashoor Copy House Dispozal Road Hasilpur TGS 600 10 1 Farhan Ahmed

53 Irfan T/S Near Imam Bargha Hasilpur BSV 700 10 1 Farhan Ahmed

54 Thair S/S Yaqoob Chowk Hasilpur MGS 600 10 1 Farhan Ahmed

55 Hassan k/s Railway Phatak Darbar Rdoad Hasilpur TGS 600 10 1 Farhan Ahmed

56 New Akram k/s Darbar Road Hasilpur TGS 600 10 1 Farhan Ahmed

57 Nasir P/S BWP Road Hasilpur BSV 800 10 1 Shoaib Arshad

58 Anwar D/C Rohai Adda Hasilpur BSV 700 10 1 Shoaib Arshad

59 Chand k/s Choona Wala Road Hasilpur TGS 900 15 1 1 Farhan Ahmed

60 Zubair Iqbal k/s Ward # 15 Gharib MOH Hasilpur TGS 650 10 1 Farhan Ahmed

61 Naeem k/s Ward # 15 Gharib MOH Hasilpur TGS 600 10 1 Farhan Ahmed

62 Sabri S/S Jalandher Colony Hasilpur TGS 800 10 1 Shoaib Arshad

63 Rizwan Sarwar k/s Mehmood Colony Hasilpur TGS 780 10 1 Shoaib Arshad

64 Thair k/s Mehmood Colony Hasilpur TGS 600 10 1 Shoaib Arshad

65 Kashif T/s BWP Chowk Hasilpur BSV 750 10 1 1 Shoaib Arshad

66 Israeel P/s Larri Adda Hasilpur BSV 750 10 1 Shoaib Arshad

67 Assadullah Khan D/C Larri Adda Hasilpur BSV 700 10 1 Shoaib Arshad

68 Shakeel T/S Qaid Azaim Market Hasilpur BSV 600 10 1 Farhan Ahmed

69 Baba Mangay Da Hotel Mukhar Abad Hasilpur CR 600 10 1 Shoaib Arshad

70 Irfan T/S BWP Road Near Rohi Adda Hasilpur BSV 800 10 1 Shoaib Arshad

71 Asif K-2 k/s Vehari Road Hasilpur TGS 600 5 1 Shoaib Arshad

72 Madina S/S Vehari Road Hasilpur MGS 660 10 1 Shoaib Arshad

73 Fareed k/s Vehari Road Hasilpur TGS 600 10 1 Shoaib Arshad

74 Rizwan Hotel Vehari Road Hasilpur CR 500 5 1 Shoaib Arshad

Vehari Road (Near Khalid
75 Ashiq T/S Modren) Hasilpur BSV 500 5 1 Shoaib Arshad

76 Khan M.T/S Mukhar Abad Hasilpur BSV 800 5 1 Shoaib Arshad

77 Rab Nawaz k/s Mukhar Abad Hasilpur TGS 400 5 1 Shoaib Arshad

78 Irfan C/C Mukhar Abad Hasilpur TGS 660 0 1 Shoaib Arshad

79 Jani Driver Hotel Mukhar Abad Hasilpur CR 750 1 Shoaib Arshad

80 Irfan P/S Mukhar Abad Hasilpur PSV 800 10 1 Shoaib Arshad

81 Rao Shahid k/s Vehari Road Hasilpur TGS 600 10 1 Shoaib Arshad

82 Ahmed S/s Vehari Road Hasilpur MGS 600 10 1 Shoaib Arshad

83 Al-Noor k/s Thari Colony Hasilpur School/Collage 450 5 1 Shoaib Arshad

84 Nawaz Khokar k/s BWP Road Near Ramy Pamp Hasilpur TGS 650 5 1 Shoaib Arshad

85 CNG.Tuck Shop Vehari Road Hasilpur PFM 1800 20 1 1 Shoaib Arshad

86 Rahmat S/s BWP Road Hasilpur TGS 600 10 1 Shoaib Arshad

87 Al-mashoor Sadeeq T/s BWP Chowk Hasilpur BSV 1200 10 1 1 Shoaib Arshad

88 Modren S/S BWP Road Hasilpur TGS 600 10 1 Shoaib Arshad

89 Akram k/s Chak 90 Fateh Hasilpur TGS 600 5 1 Shoaib Arshad

90 Muzfar k/s Sarwar Kot Hasilpur TGS 450 5 1 Shoaib Arshad

91 Hafaz Allah Yar k/s Basti Kharo Dehy Hasilpur TGS 550 5 1 Shoaib Arshad

92 Gull M.T/s Thallar Road Hasilpur BSV 600 5 1 Shoaib Arshad

93 Chudry Fling Station Tuck Sho CTN Road Hasilpur PFM 1600 10 1 1 Shoaib Arshad

94 Rehman T/S Choona Wala Road Hasilpur BSV 550 10 1 Farhan Ahmed

95 Al-Madina k/s Chak # 70 Fateh Hasilpur TGS 450 5 1 Farhan Ahmed

96 Kashmir Hotel BWP Road Hasilpur CR 700 10 1 Shoaib Arshad

97 Al-Makkah S/s Chak 58 More Hasilpur TGS 450 5 1 Shoaib Arshad

98 Al-Madina k/s CTN Road Adda Tummar Bhun Hasilpur TGS 550 5 1 Shoaib Arshad

99 Shafi K/s Chak # 92 Fateh Hasilpur TGS 700 5 1 Shoaib Arshad

100 Zia G/S Chak # 92 Fateh Hasilpur TGS 500 5 1 Shoaib Arshad

101 Zahid k/s Chak # 89 Fateh Hasilpur TGS 550 5 1 Shoaib Arshad
Retention Outlets for 2011
Area Chistian Region Sahiwal

Ann.Vol. Disoucnt Exclusivity Free Marketing Coolers

Sr # Outlet Name Address Town Trade Channel Other info MDO
(Projected) 250ml 1000ml 1500ml 250ml NR Fee Sampling Support (Rs) 120 Sax 260 Sax 270SAX 400 Sax 500SAX 550 Sax 1000 Sax

1 Shah Hotel Ghallah Mandi Gate Hasilpur CR 1,800 20 13,280 1 Farhan Ahamed

2 Asghir Tika Shop Chowk Fowara Hasilpur LSF 1,800 20 6,640 1 Farhan Ahamed

3 Hanif Baroom Canteen Court Hasilpur BSV 1,500 20 6,640 Farhan Ahamed

4 Yasin Fanta D/C Ghallah Mandi Gate Hasilpur BSV 1,100 20 6,640 Farhan Ahamed

5 Zafar P/S Larri Adda Hasilpur BSV 2,500 25 6,640 Shoaib Arshad

6 Shahid P/s Larri Adda Hasilpur BSV 2,500 25 6,640 Shoaib Arshad

7 Akbar D/C Larri Adda Hasilpur BSV 1,500 10 6,640 1 Shoaib Arshad

8 Mubeen Ps BWP Chowk Hasilpur BSV 2,000 20 133,280 1 Shoaib Arshad

9 Ashrif Rehmani P/S Old Hasilpur Hasilpur BSV 2,000 15 6,640 1 Shoaib Arshad

10 Shaik Farooq D/C Old Hasilpur Hasilpur BSV 900 10 6,640 1 Shoaib Arshad

11 Al-Madina Hotel Vehari Road Hasilpur CR 1,500 20 13,280 Shoaib Arshad

12 Malik Hotel Vehari Road Hasilpur CR 1,800 20 13,280 1 Shoaib Arshad

13 Prince P/s Old HasilPur Hasilpur BSV 1,000 10 66,640 Shoaib Arshad

14 Ghori D/C Vehari Road Hasilpur BSV 1,500 20 66,640 1 Shoaib Arshad

15 Bashir Hotel Larri Adda Hasilpur BSV 1,500 20 13,280 1 Shoaib Arshad

16 Whaeed T/S Larri Adda Hasilpur BSV 1,000 20 66,640 Shoaib Arshad
Distributor Profile-1

Volume-2010 # of Outlets # of Vehicles # of Chillers Glass 250ml Glass 1000ml

Region Area Town Distirbutor Code Distributor
250ml 1000ml 1.5 L Kin 1.5 L 500 ml Kin 500 250ml NR Can 330 2.25 L 240 ml 400ml 1.25 L POM Total 2010 2010 2010 2010 2010

Sahiwal Chistian Hasilpur 5200360 Rashid & Co 195,000 615 5 449 4,000 1,800
Distributor Profile-2
Marketing Volume-2011 Coolers-2011 # of Outlets # of Vehicles Glass 250ml Glass 1000ml
Region Area Town Outlet Code Distributor
Support (Rs) 250ml 1000ml 1.5 L Kin 1.5 L 500 ml Kin 500 250ml NR Can 330 2.25 L 240 ml 400ml 1.25 L POM Total 120 Sax 260 Sax 270Sax 400 Sax 500 Sax 550 Sax 1000 Sax Total 2011 2011 2011 2011

Sahiwal Chistian Hasilpur 5200360 Rashid & Co 50,000 270,150 0 0 37 2 85 9 0 133 723 6 5,500 2,800
Proposed ISIS 2011

Region Area Town Distributor Vol 2010 Vol 2011

DDP Vehicles 2011
Volume Volume Current Current
Region Area Town Distributor Rental Purcahse Lease
2010 2011 Routes Vehicles
 Distribution Network Action Plan-2011

S# Town Vol-2010 Vol-2011 Nature of Action Status Remarks

Addition Working started

Replacement In-Process

Addition In-Process

Replacement Done

Replacement Working started

Addition Working started

Addition Working started