mPlaying a vital role in country¶s overall economic

growth
mEffort to alleviate poverty and propel sustainable
growth
mHelp in efficient allocation of resources
mEffective contribution to foreign exchange earning
of the nation with low import-intensive operations
mSMEs encourages entrepreneurial spirit
m SMEs contribute about 8 per cent of the GDP of
the country, about 45 per cent of manufactured
output and about 40 per cent of exports.

m Small and medium enterprises (SMEs) are

expected to contribute 22 per cent to India's
Gross Domestic Product (GDP) by 2012
meduction of tax slabs and increase in the range of
taxable amount in the budget
mExtension of the existing interest subvention of
2 percent, covering areas like carpets, handicraft,etc.
mAllocation for this sector has being increased from
s.1,794 Crore to s. 2,400Crore for the year 2010-11
mSMEs having turnover of s. 60lakhs need not get their
accounts audited, and for professionals up to s.15lakh
for profession.
m ðood Processing
m Agricultural Inputs
m Chemicals & Pharmaceuticals
m Engineering; Electricals; Electronics
m Textiles and Garments
m Meat products
m Sports goods
m Plastics products
m Computer Software, etc.
m Small businesses were the corners stone of new
economic growth & had a strong role to play in fostering
new business development.

m SME sector in India is the key driver of nation¶s economic

growth.

m Contributes over 40% to countries industrial output &

around 35% to direct exports and accounts for over 90%
of industrial units in the country.

m In terms of employment this sector is the second largest

employer after agriculture.
m Sreejith N is taking all natural products made by India¶s rural
artisans to global arena with his eco friendly venture,  PE.

m PE provides work to 200 people 80% of whom are women.

m PE artisans have seen their average annualized income

increase from $272 to $700 after working with  PE.

m The market size for eco friendly products like furnishings, place
mats and corporate gift items is around s.1000Crores.
It is a collection of perception in the mind of customers.

A Working Definition:

It is the creation, development and maintenance

of a mutually valuable relationship with a strategically
selected group of customers, through the medium of
compelling elaborated proposition that is delivered
consistently by a Artificial personality.
m ]randing is useful for large enterprises and
unnecessary for smaller ones.

m ]randing Generally involves a large quantum of

money.
m It can be used as a strong force to lure
customers.

m It is the source of promise to one¶s customers.

m It is the foremost level of marketing.

1. Positioning

2. Unique Selling Proposition ( USP )

3. Logo

4. Customer service policy

5. Pricing

6. Trust and Credibility

m A new and trendy Sarees.

m Suitable for all age groups of women.

m Co- ptex elite for the Elite Class people.

m Hand Made

m Made of Pure Cotton and Pure Silk.

m New Designs every ðortnight.

m To provide the customers with new and trendy
designs, with best of quality fabrics at an
affordable price for each segment.
m Different prices catering to different segments in
the society.
m anging from High , Middle and Low Pricing
m Government owned .

m Constant Quality monitoring.

m There for nearly 74 year¶s

ï

 

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Ò Started in ë

 
and registered in ë

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 ! "


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 &&

m
m 125 year old dabbawala industry continues to grow at a rate of
5-10% per year.
 m
'()
mHome made food is best for health.
m]ad food is the reason #1 of all the diseases.
mHome made food is cheaper.
mDabbaWalas never go on strike.
Ò

m Meaning one who carries the box.

m Service to people is service to god
m Total area coverage 60kms-70kms
m Time taken ± 3hrs
m No strike
m Error rate 1 in 16 million transaction.
m Six sigma performance 99.999999%
m Leading to 100% Customer Satisfaction.
and Trust.

Ò
m Cost of Service s.250-300 monthly.
m s.72 crore approximated Turnover
m Zero % fuel
m Zero % Modern technology.
m 100 % eco friendly (CS)

Ò
 Ò

Ò ðood made by mother or wife.

m eliance IP application forms through this channel.
m ther Mutual fund promotions.
m Web site and text messaging order.

Ò
Ò Prince Charles visit.
Ò ichard ]ranson chairman of virgin
airways.
Ò Indra nooyi.

Ò
m %"
- communication made to the
consumer directly without using a medium. Eg:
riflame

m ( ± involves establishing a presence on

social networking sites like ðacebook, orkut etc. Eg:
]harat Matrimonial

m $ 
"
- esides sound, SMS &
MMS are effective ways to reach people through
mobile. Eg: eal Estate

m  - having entered the video stage in 80¶s

people have for gotten about the audio.
m % 
- getting listed in directories like
yellow pages. Making sure that the business
objective is clearly defined.

m m
- networking is the most effective way to get
business. So, sponsoring an event can be effective.

m )* )* +",± quickest and fastest way in

today¶s world to get business.
m %
-,."//


m 0+1


m 0)1

m (2 
)  
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m 
-Professional website look
-Great content about the product/service
-Target audience¶s interest

m 
- Value creation
- Search Engine ptimization ± PPC

m + +


-Communication between sales staff and prospect

-Contact detail
-Prospect buys product/service

Life force molecule pvt ltd- Dr.ajesh Shan

mm m#,.
- ]rand Community
- Tech Support
- eader Interaction
- Partner Collaboration
- ]logs

m j# m#,.
- Project Collaboration
- Enterprise Collaboration
- Knowledge Management
 m
m Employees can share ideas, notes,project detail
and can communicate with other employees.
m New employees applying online can save time.
m eal time order status and inventory flow can be
seen by respective customers .
m Clients can communicate with their sales
manager.Also can have access to new tender.