THE FUTURE OF THE NEW YORK

TIMES

PRESENTED BY:
SHARAD SINGH
KALAL NATH
MOON AGARWAL
PRASANNA VENKATESH
A BRIEF ABOUT THE CASE
 Running through the four generations; Sulzberger.
 Has been facing ups and downs in his business.

 Communications technology & Political Climate

 Reinvented the “GRAY LADY”

 Controversy of fabricating stories.

 Half-a-dozen pending court cases.

Overcoming the Difficulties
 Three skill sets
 Print, Internet & video.
 Acquiring International Herald Tribune.
 Diversified markets
 Strong Editorial
Portfolio of NYT
 Strong Print media- accounts for 90% revenue.
 NYT Co’s investment in television news.
 New York Times digital (boston.com &
NYTtimes.com)
 Strong Ad-sales.
 Fastest growing industry.
 Thinking to go for Pay-site.
Strategic architecture
 It is not a detailed plan but a high-level Blue-print.
 Which new benefits, functionalities to be offered.
 New competencies to be acquired.

 Customer interface to access those benefits.

 Strategic intent
 Emotional & intellectual energy of employees.
 Does not imply strategic fit.
Recommendations
 Free of cost overall display of the news;
 To go into deeper details of particular area of interest like sports,
politics readers can go for subscription;
 Weekly supplements;
 Free trial subscriptions on internet;
 Tie up with educational institutions;
 Mobile subscription;
 Epic browser (POP-up news in browser); &
 Alphabetical algorithm (search engine).
New competencies to be acquired
 Quality reporters.
 Training
 Incentives
 A control system for validation of reports.
<<<DISCUSSION>>>
THANK YOU