THE FUTURE OF

THE NEW YORK

TIMES
 CASE ANALYSIS

 By group 10
 FACTS OF THE CASE
 Drop in terms of stocks.
 The opportunities and strengths.
 Problem faced by NYT - political and judicial.
 Corporate philosophy – quality journalism.
 No profit situation.
 Company failed to parlay quality into growth.
 Various experimentation: TV NEWS,RADIO,ONLINE
NEWS,DOCUMENTRIES ETC……
 PROBLEM STATEMENT
 SHORT TERM PROBLEM – Can there be a way
to rekindle growth while preserving the
primacy of times journalism.

 LONG TERM PROBLEM – How will New York

times maintain its traditional reporting
intensive journalism in the digital era.
 CAUSES
 High cost journalism – increase in budget

 Corporate philosophy

 Quality journalism and traditional play

 Improvement in technology

 Business model

 Change in mindset of readers

 EFFECTS

 Decrease in the net income by 4%

 Shrinking Audience – Newspaper generates
90% revenue ,but people can read newspapers
online.
 Pressure on providing Quality information for
free.
 Less competitive advantage.
 ALTERNATIVE SOLUTIONS
 Promotion in terms of quality journalism.
 Increasing the brand loyalty of the newspaper by
customer friendly customizations and price reductions.
 Special discounts.
 Broadening the scope of NEW YORK TIMES in terms of
reach and scope of innovation.
 Planning in terms of funds investment on outsourcing
services.
 Increase in the Classified advertisement.
 Changing the present approach.
 MISSION STATEMENT

To c o n s i s t e n t l y p r o v i d e q u a l i t y
journalism to the public across nations ,
promote the importance of a free and
independent press and provide a forum
for critical and innovative thinking.
THANK YOU