NAME- Pooja Mishra

BATCH- MBA 2019-21

E-MAIL ID- poora.96@gmail.com
MOBILE NO.- 9910703160
COMPANY’S NAME- Outlook India
TIME PERIOD- 20th MAY 2020 TO 10th AUGUST
2020
INTERNAL GUIDE- PROF. Ishvinder Singh
EXTERNAL GUIDE- Mr. Ajay
OBJECTIVES OF THE PROJECT

o A large number of new players have entered the market and are trying
to gain market share in this rapidly improving market.
 
o The study desk with Outlook in focus and the various segments that it
caters to
 
o The study then goes on to evaluate and analyze the findings so as to
present a clear picture of trends in the magazine sector.
 
o This project will help the company to know its market reputation and
know about their different buyer in the market
 
 ABOUT THE COMPANY: OUTLOOK INDIA

• Started in 1995 by Mumbai Based Raheja Group with Mr. Vinod Mehta as Editor-in-chief at a time
when print media was losing its sheen due to advancement of Satellite Television, however within
four years of its inception , Outlook English(Weekly) become the fourth most read news Magazine
in terms of Readership and expanded its footstep in Money, Travel and Business Domains.
• As per the Indian Readership survey 201, Outlook English stands Sixth in Top Indian English
Magazines with a 425,000 Readership, Overall, the Outlook Group has 1.5 Million Readership
1and in terms of subscription it stands second after India Today Group.
• Outlook India head office is in New Delhi and it features contents from Politics, Sports, Cinema
and stories of broad interests.

MISSION
To deliver superior value to our customers, Shareholders, Employees through sustained learning and
grooming.
VISION
To be a premium global conglomerate with a clear focus on the business.
ABOUT THE INDUSTRY: PRINT MEDIA

• Print Media, as anyone can understand is one of the most important factors coming through
in the way a nation works. Newspapers, magazines, books etc. are read by a lot of people
and are certainly one of the most trusted mediums of National and International News.
• India has a vast array of Print Media with Thousands of Magazines (49,000) and
Newspapers in circulation. Top Notch Journalism, great reporting, press unity and a very
strong network is what makes Print Media so much of a success even today in the age of
Television and the Internet. It is also said that Print Media also helped literacy and
undoubtedly the General Knowledge of the average person in India.

• Current size (2020): 296 Billion Rupees

• Projected size by 2022: 370,Billion Rupees

 TASKS PERFORMED
DURING INTERNSHIP

• SALES -
• We were asked to make sales of the magazine subscription and was
given target of Rs.15,000. We had to find our own customer base as
there was no data provided by the company.

• DATA MINING-
• In this particular task we were asked to extract data of 100 companies
belonging to different sectors and had to find the Name of the
Company, Contact Information, Admin/HR, Mission, Vision, Number
of Employees, Most Selling and Least Selling Product and the
Company Strategy.
PRODUCTS PORTFOLIO

• Money Monthly – Rs-549/yr

• Traveller Monthly – Rs-1099/yr
• Outlook Weekly – Rs-2499/yr
• Business Fortnightly- Rs-2550/yr
• Hindi Fortnightly – Rs-549/yr
SWOT ANALYSIS
STRENGTHS
• Well Experienced Journalist
and Editors
• Strong Distribution Network
• Good Rating and Readership of
Outlook Magazines
OPPORTUNITIES
• Starting a News channel
• Magazine Targeting Youth for
Competitive exams.
• E-Magazines to reduce delivery
time, Cost and Printing
Overhead
WEAKNESS
• Lack of data Mining tools to
get better customer Insights
• No Proper training for sales
team
• Excessive dependence on Cold
Calling
• Magazine being bilingual,
Hindi and English Only
THREATS
• Digital Media
• Social Sites
• 24*7 News channels
 LIMITATIONS

o This project study was based on sample of around 100 people only.

o There was no face to face contact with any customer due to COVID-19 situation.

o Lack of data and limited resources due to no personal interaction.

o There was no work environment.

o There was no data given by the company.

o Due to work from home we were facing network issue.

o Sometimes magazines do not reach on time.

 
 
 LEARNING OUTCOMES

• Building confidence
• Better communication skills
• Better customer interaction
• How to face challenges in extreme work
environment
 SUGGESTIONS AND
RECOMMENDATIONS

- Outlook should engage more people in their business and attract more
customers through more sources.
- Outlook magazine should provide customers with more offers and more
attractive schemes so that customer should maintain a good relation.
- Outlook should provide better training for sales person.
- Outlook should use analytics for Focused Customer Target.
- Outlook should provide Implementation of Referral Program.
- Outlook should provide Increase focus on Advertisement.
- Outlook should do content modification to become a holistic Magazine .
 
 Conclusion
 
The majority of non-subscriber has not actively rejected
subscribing. but simply need more convincing. 
In addition, gift subscription offers significant growth
opportunities, but consumer awareness of them appears to be
relatively low and gifting process could be made to be more of
an "event" and to give the recipient more choice and freedom in
their little selection. 
Moreover, it was concluded that there are a lot of potential
subscribers who need just a little extra something to make them
subscribe. These relatively inexpensive premiums related to
business are effective. They increase trial subscription, and we
can sell more efficiently.
 
THANK YOU