• DIGITAL MARVELED BELONGS TO THE PUBLISHING,

PRINTING AND REPRODUCTION OF RECORDED MEDIA

INDUSTRY. THIS INDUSTRY INCLUDES COMPANIES
PRIMARILY ENGAGED IN PRINTING AND PROVIDING
RELATED SUPPORT ACTIVITIES.
• THIS INDUSTRY PRODUCE A VARIETY OF GOODS,
INCLUDING NEWSPAPER, BOOKS, BUSINESS CARD AND
OTHER PRODUCT. RELEVANT SUPPORT ACTIVITIES
INCLUDE SERVICES SUCH AS, PREPRESS, BOOK REPAIR
AND BOOKBINDING.
• GLOBAL SCENARIO-
• INDUSTRY EXPERIENCED NEGATIVE GROWTH FROM 2011

Introduction TO 2015 WITH THE AVG ANNUAL RATE OF 0.5% AND GDP

CONTRACTED AT COMPOUND ANNUAL RATE OF 1.5%
FROM $4.5 BILLION IN 2011 TO $4.2 BILLION IN 2015.
• AMID THE COVID-19, THE WORLDWIDE MARKETPLACE
FOR PRINTING AND RELATED SUPPORT ACTIVITIES
IS $884.5 BILLION INSIDE THE 2020 AND PREDICTED AT $1.1
TRILLION BY 2027.
• THE U.S MARKET IS ESTIMATED AT $55.4 BILLION , CHINA
IS FORECAST TO GROW AT 5.6% CAGR  WHILE JAPAN AND
CANADA FORECAST TO GROW AT 2.1% AND 2.8%
RESPECTIVELY FOR THE PERIOD OF 2020-2027.
• GERMANY IS FORECAST TO GROW AT APPROXIMATELY
2.6% CAGR , WHILE REST OF EUROPEAN MARKET WILL
Indian Scenario

Since 1989 the growth of the Printing coupled with packaging printed industry is over 14% and this growth is
primerely due to spread of education , according to data 2001 census report, india's literacy rate has reached
nearly 66% and it still growing Which directly affect the rise of the circulation of their regional papers.

According to national srvey,248 million literate adults still don’t read any publication yet the readership of
newspaper and magazines is up by 15% since 1998  to 180 million,which reflect India  as a country
of educated younger.

Newspaper publishing which constitutes around 87% for the segment in 2008, is expected to grow to Rs184.8
billion in 2013 while Magazine publishing is expected to grow to Rs28.8 billions in 2013 from 21 billions in
2008 at CAGR of 6.5%.

Print advertising is expected to have a CAGR of 8.0 % and grow from 103.5 billion in 2008 to 152 billion
in2013 and print industry circulation  is expacted to grow at a minimal rate of 1.1 % to reach 61.6 billion in
2013 from 58.3 billion in 2008.
Company Overview and their Product & services
 Digital Marveled is an online reading and
Publishing hub, incorporated on 20 July 2021 as a
private company ,located in Ghaziabad ,UP and as
per their registration they come under
Publishing ,Printing and Reproduction of
Recorder Media sector.
 They Provide Subscriptions based services of 
various types of  News Papers, Magazines,
comics, Books & Journals, all within the same
platform,
 The Language covered of their service include
English, Hindi, Marathi, Malayalam, Tamil,
Telugu, Punjabi, Gujrati and Kannada.
 Company also provides a platform to express 
thought, feelings through creative writings.
 Their product are divided into two sections
A) Read- News , Magazines, Poem and Blog
B) Write- Customer can publish their work on digital
    USP of Digital Marveled
 Subscribers can read Magazines, Newspaper, books and many
more on a single platform through a single subscription
 It is accessible on different devices at the same through a
single subscription.
 Subscribers can write blogs, stories and poems on the
platform without any extra cost by their name.
 Users can read as well as they can download the pdf of all
contents.
 24*7 customer support for users.
 What People say about
us 
Methodology and work details

There are mainly 3 Project have been given by company

  Project 1- Sales
  Lead Generation
 Customer interaction
 Lead conversion    
  Project 2- Marketing
• Content Creation- Blog Writing
• Poster Design
  Project 3- S.W.O.T Analysis
 Swot Analysis of 5 different companies.
 HUL, SONY, TATA MOTORS, LULU HYPERMARKET, MAHINDRA $ MAHINDRA
Poster
 Revenue Model
Company has adapted the subscription model for Revenue creation.

They provide two types of subscription

A) With Creative writing:-

₹ 549- 3 Month                ₹ 1599 -2 year

₹ 749 - 6 month               ₹  2149- 3 year

₹ 999- 1 year                     ₹ 2749- 5 year

B)  Without Creative writing:-

₹ 499- 3 Month                ₹ 1499 -2 year

₹ 699 - 6 month               ₹  1999- 3 year

₹ 849- 1 year                     ₹ 2599- 5 year

Findings
Consumer Behavior- How consumer react in different situations, and their basic needs, want and
demand, what consumer expect from market and what companies offer.

Content Creation- I learnt how to create content through creative writing and create content for
company. I wrote an article on "Artificial intelligence in business"

Sales Technique- I got to know about sales pitch ,Lead generations, lead follow up, and then lead
conversion into sales.

Need creations- Demand creation is an important skill that I acquired through my internship. I relate
my product to their day-to- day activities and try to convince customer to buy the product.
Recommendations

 Based on survey and other relevant study I will recommend 

  Company should design a product for students who are
preparing for general competitions.
 Company should also includes top school syllabus books
for all Grades.
 They should add more Newspaper which are left yet
demanding, eg. The Hindu
 They must work with Top B school to provide students
with books on personal and professional development and
more.
Conclusion and Learning outcome

Conclusion:- The overall internship experience was very delightful, I have developed

following skills
 Sales ability
 customer handling 
  Swot Analysis
 Need creation
 Consumer Behaviour
 Learning Outcome:- I improved my sales, communication, persuasion skills, also identify
my weakly range and try to overcome it and develop te work habits and attitude necessary
for professional success. I improved my communication, interpersonal and other important
skills during my internship
Thank You