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    Saloni Shaikh Khan
    5 views3 pages
    This document discusses consumer buying behavior and marketing concepts, including segmentation, targeting, positioning, the marketing mix of product, price, place and promotion. It also covers customer value, satisfaction and retention, how customers perceive benefits and resources. Finally, it discusses the impact of digital technologies on marketing strategies and challenges faced, as well as marketing ethics and social responsibility.

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    CB- origin

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    This document discusses consumer buying behavior and marketing concepts, including segmentation, targeting, positioning, the marketing mix of product, price, place and promotion. It also covers customer value, satisfaction and retention, how customers perceive benefits and resources. Finally, it discusses the impact of digital technologies on marketing strategies and challenges faced, as well as marketing ethics and social responsibility.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views3 pages

    CB - Origin

    Uploaded by

    Saloni Shaikh Khan
    This document discusses consumer buying behavior and marketing concepts, including segmentation, targeting, positioning, the marketing mix of product, price, place and promotion. It also covers customer value, satisfaction and retention, how customers perceive benefits and resources. Finally, it discusses the impact of digital technologies on marketing strategies and challenges faced, as well as marketing ethics and social responsibility.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Consumer buying behavior

    Marketing Concept
    Developing the Marketing Concept
    • Implementing the marketing concept
    – Segmentation, targeting & positioning
    – The Marketing Mix:
    • Product or Service
    • Price
    • Place
    • Promotion.
    • Customer Value, Satisfaction & Retention
    – Customer Value:
    • Customer Perceived benefits
    • Resources.
    – Customer satisfaction
    – Customer retention
    • Impact of Digital Technologies on marketing
    strategies.
    – Challenges marketers face
    • Marketing ethics & social responsibility

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