Communication

 Communication is a two way process

that operates at the interpersonal and
mass levels. It binds people everywhere
and is the back-bone of our existence.
 The aim of communication in any field is
to obtain an understanding response. At
every stage communication plays an
important role in leading the
organisation towards its goals.
OBJECTIVES OF COMMUNICATION
 INFORMATION
 ORDERS AND
INSTRUCTIONS
 EDUCATION AND TRAINING
 MOTIVATION
 RAISING MORALE
 PERSUASION
 INFORMATION
The information was never greater than it is at present. In the world of
business information about production ,audit data ,sales projection,
market ,stock etc.
Information involves the transffering or receiving of information about a
particular facct or situation. It may be oral or written or conveyed by using
the system of signs and signals.
So information is a powerful tool and through communication we provide
and gather information.The effectiveness of information will depend on its
“quality”.
 Information acquired must be:-
 Accurate or correct: The source of information
must be checked, the information itself should be
verified.
 Timely: The information (facts, statistics etc) must
be the latest or if not should be up-dated.
 Relevant: Make sure that the information relates to
issues you are dealing with.
 Reliable: Use recognised or standard sources of
information that will be honest and can be depended
upon. This will ensure accuracy.
 Sensible: Illogical and trivial information will not be
useful.
 Orders and Instructions
An authoritative communication from a superior to a subordinate is referred
to as an order. An order is given to do something or to modify what is
already done or to change the course of something that is being done or not
to do something. Earlier it was taken for granted that an order once given
was to be executed without questions. Times have changed. Today there
may be discussion and the tone is polite.
The different types of orders are:
Written and Oral orders:
A written order
is sent when the receiver
is far away. If the task is to
be done urgently and the
superior and subordinate
are close-by the order is
given orally. The
organisation maintains a
record of all orders.
 General and Specific
Orders:
The term
suggest the order that is
related to a specific
activity is termed as
specific order and those
that are of general nature
are termed so.
 Procedural and
Operational Orders:
These are
more like instructions-
they specify procedures
to be adopted or how a
particular job is to be
done.
Mandatory and
Discretionary orders :

Mandatory
orders are to be obeyed.
They are normally in the
nature of recommendations
and suggest what is
desirable. It is up to the
receiver to decide whether
it is feasible to do it or not.
 INSTRUCTIONS:
Instructions go along with
orders. Assigned tasks have to
be performed so that the goals
of the organisation are achieved.
Instructions may be given orally
too. While instructions are also
meant to be followed orders
have to be complied with. All
instructions are implied orders,
but all orders can’t be
instructions.
EDUCATION AND TRAINING
Education is an on-going
process and is required
for personnel at all
levels. While education
helps nurture the
general abilities of the
mind, training is
supervised or guided
practical education in a
particular area.
 Motivation
Motivation may be defined as, “that inner state that
energies, activities or moves and which directs or
channels behaviour towards certain goals.”
MOTIVATION