SECURITY ANALYSIS

MR.AMIT RAJAWAT
 FUNDAMENTAL ANALYSIS OF A
PHARMACEUTICAL COMPANY

NEON LABORATORIES LIMITED

A HOUSE OF HI TECH PARENTERALS AND OTHER FORMULATIONS
 WHAT IS A PHARMACY
• DEFINTIION : the science or profession of dispensing
medicinal drugs

• Pharmacy is the health profession that links the

health sciences with the chemical sciences, and it is
charged with ensuring the safe and effective use of
pharmaceutical drugs.
• Any company who wants to set up a business into
pharmacy needs a license of F.D.A ie. Food and drug
administration.
 VARIOUS SEGMENTS
• Pharmaceutical MNC’s.
• General practitionery (G.P).
• Over the counter medicines (OTC)
• Anesthesia
• Anti cancer products.
• Ophthelmic etc.
 ACHIEVEMENTS
• ACHIEVE LEADERSHIP STATUS IN ANESTHESIA
• RANKS 29 TH IN HOSPITAL SEGMENTS
• FOUR BRANDS CROSS THE MARK OF 10
CRORES
• CAGR(Compound annual growth rate)-35 -40 %.
• As per the latest ORG-IMS surveys, NEON happens to be one of the 1st 100
companies in India.
• The pharmaceutical industry develops,
produces, and markets drugs licensed for use
as medications. Pharmaceutical companies
can deal in generic and/or brand medications.
They are subject to a variety of laws and
regulations regarding the patenting, testing
and marketing of drugs.
 Monetary and credit policy
monetary policy:-
• Pay suppliers on time i.e Neon is a good pay master.
• It follows all the government laws, tax, statutory dues
regarding monetary policy.

credit policy:-
credit facilities laid by Neon needs to be repaid within a period
of 30 days i.e for promotional items pricing structure is
defined.
And for non promotional items pricing rate at times is
negotiable.
 PRODUCT CATEGORIES

• ANAESTHETICS AND ALLIED PRODUCTS

• CRITICAL CARE PRODUCTS
• ANTINEOPLASTICS
• CARDIOVASCULAR PRODUCTS
• HORMONES
• ANTIBACTERIALS
• GYNAEC AND OBSTETRIC PRODUCTS
• ANALGESICS AND ANTIPYRETICS
• NUTRITIONAL PRODUCTS
• ANTIHISTAMINES
 VISION AND MISSION

• VISION:-
• To be globally respected player in pharmaceutical
industry thru strategic alliance with a
commitment to the society.
• MISSION:-
• To be fair to the customers and work towards
their satisfaction in every way.
• To offer quality products at pricing that is
competitive worldwide.
 VALUES
• Fairness and transparency in dealings.
• Providing customers with the latest products,
maintaining economic value and international
quality standards.
• Promoting creativity and entrepreneurship in
network members.
 LOCATION
• Neon’s head office is strategically located in
Mumbai at Andheri , just 5 kms from Mumbai
international airport.
• Neon’s manufacturing company is located at
Palghar and Boisar.
 HISTORY
• NEON was incorporated in the year 1982 as a well
established family business associated with
pharmaceutical industry for over four decades. In 1984, it
realized its first production batch and became a trusted
manufacturer of parenterals and other diverse products.
In 1985, it launched itself into marketing with full fledge
marketing team.
• Neon has since not only grown in turnover, profits and
reputations but also in terms of a portfolio of winning
brands that are making a mark of NEON in the market
place.
 FUTURE PLANS
• To be leaders in niche areas in domestic and
international markets.
• To expand into new therapeutic segments,
nationally and globally.
• To expand manufacturing facilities to meet
increasing demand.
• To explore new markets through strategic
alliance and tie ups.
Launched many products first time in India

• Cloneon inj.
• Mezolam tablet
• Myo-pyrolate
• Ropin
• Neovec 20
• Artacil 100
• Anawin heavy in sterile ampoule packing
 Penetrating markets through strong distribution network

• 25 distributors
• (redo!!)--- Institutions (Hospitals)<-Manufacturers
-> Distributers-> Stockist->Retailers and
• 1100 stockist Institutions

Retailers

Customers
 GLOBAL PRESCENCE
• Over the years , Neon has built a remarkable
presence in supplying high quality, branded,
generic formulations across the world.
• Neon exports its products to various key
markets namely:-
– Asia
– Africa
– Latin America
– CIS countries
 Production and distribution
• Manufacturing process requires drug license issued
by FDA. Neon itself manufactures products and sells
them and it also purchases products manufactured
by other companies according to the contracts.
• It imports bulk drug( raw material) and
manufactures the products and trades into them.
• The products manufactured by neon are sold
nationally as well as internationally i.e they also
export their products on a large scale.
 Creating
job opportunity and building strong sales force Strong sale force and
wide reach

• Sales force of 290 pse

• 64 asm
• 20 rsm
• 5 sales manager
• Total 380

Meeting 60,000 customers every month

Anaesthesiologists, surgeons, gynecologist, ICU-ICCU