It arises from an opportunity in the market. It originates from any need or wants for any product or services that an entrepreneur can identify . Starting point of an innovation is the generation of business idea. SELECTION OF BUSINESS IDEA
It enable entrepreneur to utilize the skills.
Enable the use of locally available raw materials for product or services. Help to produce the product having demand, but not easily available in market. Enable to solve the current problem in the market.. SOURCES OF BUSINESS IDEAS